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All Journal Patria : Jurnal Pengabdian Kepada Masyarakat Akuntansi'45 : Jurnal Ilmiah Akuntansi EKONOMIKA45 Jurnal Ekonomi, Bisnis dan Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Ekonomi Kreatif Trending: Jurnal Manajemen dan Ekonomi
Lisda Rahmasari
Universitas Maritim AMNI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Journal : EKONOMIKA45

 1 
Analisis Faktor Yang Mempengaruhi Tercapainya On Time Performance Pada Kegiatan Transportasi Udara: Studi Pada Bandar Udara Internasional Ahmad Yani Semarang Adenanthera Lesmana Dewa; Kirana Rara Ningrum; Lisda Rahmasari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 8 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v8i2.1647

Abstract

Currently, many companies in the service sector are competing to meet human needs and desires. Semarang Ahmad Yani International Airport is an example of a company that offers its services in the aviation sector. The purpose of this study was to determine the effect of flight schedules, human resources, landside capacity, and ground handling performance on the achievement of On time performance at Ahmad Yani International Airport, Semarang. The data was collected by using the method of observation, literature study, filling out questionnaires, and documentation. The analysis technique used is multiple linear regression with the help of SPSS V.25 program, the results are Y = 0.720 +0.213X1+0,304X2+0,234X3 + 0,230X4+µ. The results of multiple linear equations indicate that there is a positive influence between flight schedules on on time performance (t count 2,523 > t table 1,99547), human resources on on time performance (t count 2,515 > t table 1,99547), landside capacity on on time performance (t count 2,299 > t table 1,99547), ground handling performance on on time performance (t count 3,189 > t table 1,99547). The results of the regression test obtained the coefficient of determination (R square) of 0.649. This means that the flight schedule variable (X1), HR (X2) landside capacity (X3), and ground handling performance have a contribution of 64.9% in influencing on time performance (Y). While other factors that affect on time performance by 35.1%.
Analisis Pengaruh Kinerja Pemasaran Perusahan Logistik Di Semarang Lisda Rahmasari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2312

Abstract

This study aims to: (1) To determine the effect of market orientation on marketing performance; (2) To determine the effect on the performance of the product completeness of marketing; (3) To determine the influence of the effectiveness of distribution channels for marketing performance; (4) To determine the influence of brand equity on marketing performance; (5) To determine the effect of market orientation, the completeness of the product, the effectiveness of distribution channels and brand equity on marketing performance. The sample in this study was 100 consumers Logistic Company in Semarang. Data collection techniques by distributing questionnaires. Type of data is the primary data. Data were analyzed using multiple regression analysis, validity, reliability and classical assumption. Based on the analysis and discussion in the previous section, it can be concluded as follows: Results of regression analysis regression equation: Y = 0.051 + 0.201 + 0.242 X1 X2 + 0.218 + 0.233 X3 X4 + e. Variable dominant or most influential is the completeness of the product with the highest value of regression coefficient, amounting to 24.2%. This indicates that Logistic Company in Semarang has many variations that attract consumers to buy. Based on the results of the t test result that there is a positive and significant effect of market orientation, the completeness of the product, the effectiveness of distribution channels, brand equity on marketing performance. Based on test results obtained figures for 0000 F <0.05 so it can be concluded there is a positive and significant effect of market orientation, the completeness of the product, the effectiveness of distribution channels and brand equity on marketing performance simultaneosly.
Co-Authors Adenanthera Lesmana Dewa Kirana Rara Ningrum Rizqi Candra Noviasari