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All Journal Patria : Jurnal Pengabdian Kepada Masyarakat Akuntansi'45 : Jurnal Ilmiah Akuntansi EKONOMIKA45 Jurnal Ekonomi, Bisnis dan Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Ekonomi Kreatif Trending: Jurnal Manajemen dan Ekonomi
Lisda Rahmasari
Universitas Maritim AMNI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Journal : Jurnal Ekonomi, Bisnis dan Manajemen

 1 
PENGARUH ORIENTASI PEMBELAJARAN, KERJA CERDAS DAN KERJA KERAS TERHADAP KINERJA TENAGA PENJUALAN PERUSAHAAN FREIGHT FORWADING DI SEMARANG Lisda Rahmasari
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 1 No. 2 (2022): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

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Abstract

This study aims to analyze the learning orientation on the performance of salespeople through smart work, and hard work owned by salespeople. High sales force performance is needed by the company so that sales success can be achieved. Learning orientation is one of the factors that have an influence on increasing salesperson performance, because with a learning orientation it can make a salesperson able to work smartly, have the ability to sell, so that the salesperson's performance will increase. The research method uses SEM (Structural Equation Modeling) analysis with the AMOS program. The results of the study prove that learning orientation, smart work and hard work have a positive influence on the performance of salespeople.
Co-Authors Adenanthera Lesmana Dewa Kirana Rara Ningrum Rizqi Candra Noviasari