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This Author published in this journals
All Journal International Journal of Advances in Applied Sciences Journal of Industrial Engineering and Halal Industries
Roaida Yanti
Universitas Islam Indonesia
Religion Decision Sciences, Operations Research & Management Earth & Planetary Sciences Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Physics

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DEVELOPMENT OF TEA LOCAL COMPANY THROUGH BLUE OCEAN STRATEGY Akbar Daffa Raharja; Roaida Yanti; Qurtubi; Rahma Fariza
Journal of Industrial Engineering and Halal Industries Vol. 2 No. 2 (2021): Journal of Industrial Engineering and Halal Industries (JIEHIS)
Publisher : Industrial Engineering Department, Faculty of Science and Engineering, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiehis.3526

Abstract

By the development and ease of today's technology line, it is necessary to design a new marketing strategy to find out the position of EFAS and IFAS, as well as find the right marketing strategy proposal for the company using the Blue Ocean Strategy method. This strategy method offers a concept for companies looking for new areas that have not been entered by competitors. The purpose of this study is to find out and explain the external and internal environment through SWOT analysis, how to apply the Blue Ocean Strategy in increasing sales, and excel in compete so that it can be applied to the smooth running of the business in the future. Based on the results of a study involving 52 respondents, it is known that the company's position is in quadrant III with a value on the X axis of -0.1 and the Y Axis of 0.2, meaning that there is a need for a change in strategy with the opening of existing opportunities. Furthermore, the proposed four-step performance framework, the variables that must be leveled are product quality, advertising, the appearance of the company, the ease of finding products, and promotion, and the variable factors created are the renewal of the company's image (re-branding), and the addition of a narrative to the product menu.
Bibliometric study of association rule-market basket analysis Roaida Yanti; Jundi Nourfateha Elquthb; Ira Promasanti Rachmadewi; Qurtubi Qurtubi
International Journal of Advances in Applied Sciences Vol 13, No 2: June 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v13.i2.pp282-290

Abstract

Association rule-market basket analysis (AR-MBA) is a data mining technique for finding distinguished relationship patterns from a collection of items. The application of AR-MBA is also increasingly widespread, starting from retail and hotels to hospitals. So, bibliometrics related to AR-MBA needs to be done to reveal what research opportunities can be later carried out by reviewing and analyzing publications about AR-MBA. 91 bibliographies in 1 decade from 2012-2022 were collected using Harzing's Publish or Perish (PoP). VOSviewer is also employed to map authorship and publication topic trends. This paper is innovative because it identifies trends and future research directions in data mining, specifically in association with AR-MBA. The findings show publication productivity, top authors, types of publications, annual topic trends within a decade, term distribution, most cited and most influential articles, and research gaps that can be opportunities for further research.
Co-Authors Akbar Daffa Raharja Ira Promasanti Rachmadewi Jundi Nourfateha Elquthb Qurtubi Qurtubi Rahma Fariza