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Pengaruh Product Quality, Brand Trust Dan Brand Image Terhadap Loyalitas Pelanggan Honda Civic (Studi Kasus pada pelanggan Honda Civic di Kabupaten Malang) Ahmad Rizal Said; Muhammad Ridwan Basalamah; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the influence simultaneously or partially on Product Quality, Brand Trust, and Brand Image on Customer Loyalty of Honda Civic. This type of research is explanatory or explanatory research using a quantitative approach. The sample in this study were 50 respondents. The sampling technique used in this research is snowball sampling. Analysis of the data used is descriptive statistics and multiple linear regression analysis. The results of this study indicate that the variables Product Quality, Brand Trust and Brand Image have a positive and significant effect on customer loyalty. Partially what can be seen from the results of the t test shows that the Product Quality variable has a positive and significant effect on customer loyalty. The Brand Trust variable has a positive and significant effect on Customer Loyalty, while the Brand Image variable has a positive and significant impact on Customer Loyalty. Based on these calculations, it can be concluded that partially the Product Quality, Brand Trust, and Brand Image variables have a positive and significant effect on Customer Loyalty. The results of statistical data analysis show that Product Quality, Brand Trust, and Brand Image have a positive and significant effect on Customer Loyalty. This shows that good product quality will determine customer perceptions of product performance which will have an impact on loyalty and a strong brand image provides an advantage over other competitors so that customers will trust the brand. Keywords: Product Quality, Brand Trust, Brand Image and Customer Loyalty

Pengaruh Influencer, Promosi Dan Harga Terhadap Keputusan Pembelian Produk Skincare Avoskin (Studi Pada Mahasiswa FEB UNISMA Angkatan 2017-2019) Ifa Kurnia Sari; Nur Hidayati; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 20 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of influencers, promotions and prices on purchasing decisions for Avoskin skincare products. This research is a quantitative research. The sample of this study was 96 respondents from the 2017-2019 FEB students. Data were analyzed using multiple linear regression analysis. Based on the results of data analysis, the results of the t-test indicate that: (1) Influencers have a positive effect on purchasing decisions for Avoskin skincare products for 2017-2019 FEB UNISMA students. (2) Promotion has a negative effect on purchasing decisions for Avoskin skincare products for 2017-2019 FEB UNISMA students. (3) Price has a positive effect on purchasing decisions for Avoskin skincare products for 2017-2019 FEB UNISMA students. Keywords: Influencer, Promotion, Price, Purchase Decision

Pengaruh Influencer Marketing, Brand Image, Product Design, Product Quality Terhadap Purchase Intention Di Masa Pandemi Covid-19 (Studi Kasus pada Brand Erigo di Kota Malang) Anindita Salasa Ahmada; Rois Arifin; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine the influence of Influencer Marketing, Brand Image, Product Design, Product Quality on Purchase Intention during the Covid-19 Pandemic (Case Study on Brand Erigo in Malang City). This type of research is explanatory research using a quantitative approach. The sampling technique used in this study is non-probability sampling with a purposive sampling approach. The data collection method in this study was carried out by distributing online questionnaires with a Likert scale given to respondents who intend to buy products from the Erigo brand. The sample used in this study were 90 respondents. Research data were analyzed using IBM SPSS software. The results of this study found that the variables of influencer marketing, brand image, product design, product quality have a simultaneous effect on purchase intention. The results of this study also found that the influencer marketing variable had no effect of 0.540 on purchase intention. The brand image variable was found to have an effect of 0.019 on purchase intention. The product design variable was found to have an effect of 0.005 on purchase intention. The product quality variable was found to have no effect of 0.054 on purchase intention. Based on the results of this analysis, the Erigo brand should use influencer marketing with a positive and strong appeal and select prospective influencer marketing who have credibility that can represent the product. Second, the Erigo brand is expected to improve the quality of Erigo products in terms of materials. Third, the Erigo brand is expected to always try to maintain and improve the company's brand image for its products and is expected to continue to innovate in product design so as to increase the purchasing value of consumers to buy Erigo products, because design is one of the important tools to face the rapid market competition in the business world. Keyword: influencer marketing, brand image, product design, product quality, purchase intention.

Pengaruh Service Quality Dan Price Terhadap Repurchase Intention Melalui Customer Satisfaction Pada Bengkel Honda AHASS Sukma Motor II (Studi Pada Pelanggan Mahasiswa Universitas Islam Malang) Olive Ryan Wibowo; N. Rachma; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine the effect of Service Quality, Price on Repurchase Intention through Customer Satisfaction at the Honda AHASS Sukma Motor II Workshop Malang (Study on customers of Malang Islamic University students). This type of research is explanatory research using a quantitative approach. The sampling technique used in this study is non-probability sampling with a purposive sampling approach. The data collection method in this study was carried out by distributing online questionnaires with a Likert scale given to respondents who had made repeat purchases at the Honda AHASS Sukma Motor II workshop. The sample used in this study were 75 respondents. Research data were analyzed using IBM SPSS Software. The results of this study found that service quality and price directly affect repurchase intention. Service quality and price have a direct effect on customer satisfaction. Repurchase intention has a direct effect on customer satisfaction. Service quality and price have a direct effect on customer satisfaction as an Intervening Variable. Keywords: service quality, price, repurchase intention, customer satisfaction

Pengaruh Komunikasi dan Struktur Organisasi Terhadap Kinerja Pengurus Organisasi Mahasiswa (Studi Kasus Himpunan Mahasiswa Program Studi Manajemen Universitas Islam Malang Periode 2022) Irfan Efendi; Budi Wahono; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 03 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of communication and organizational structure on the performance of HimaProdi Unisma Management. The type of research used is explanatory research with a quantitative approach. The sample in this study amounted to 53 respondents with the technique used in this study purposive sampling. The results showed that the results of the f test of communication and organizational structure simultaneously had a positive and significant effect on performance. From the results of the t-test analysis, it is known that the communication variable has a positive and significant effect on performance and the organizational structure variable has a positive and significant effect on performance. Keywords: communication, organizational structure, performance

Pengaruhikemampuan Kerja, Kompensasi, Dan Komitmen Kerja TerhadapiKinerja Pegawai (Studi Pada Pegawai CV Dewi Sri Rahma Kecamatan Gempol Kabupaten Pasuruan) Siti Latifatul Mufidah; N. Rachma; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine and explain work ability, compensation, work commitment to employee performance (study on employees of CV Dewi Sri Rahma, Gempol District, Pasuruan Regency). This research is an associative research type with a quantitative approach. The method used is a questionnaire. The sampling technique used the formula from Malhotra with the calculation results of 56 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously the variables of work ability, compensation, and commitment to employee performance. And there is a partial influence between the variables of work ability, compensation, and commitment to performance.. Keywords: ability, compensation, commitment, employee performance.

Pengaruh Brand Ambassador Soong Jong Ki dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Scarlett (Studi Kasus pada Mahasiswa Manajemen Unisma Angkatan 2019) Faradina Rochmawati Ningrum; Nur Hidayati; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of brand ambassadors and product quality on purchasing decisions. The sample used in this study were 86 respondents who were Unisma Management Students Batch 2019 users of Scarlet skincare. Data collection techniques using a questionnaire. The analytical method used is multiple linear regression analysis using SPSS 16.0 computer software for data processing. The results of this study indicate that brand ambassadors, product quality has a significant positive affects purchasing decisions. Keywords: Brand Ambassador, Product Quality and Purchase Decision.

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