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All Journal Jurnal PkM (Pengabdian kepada Masyarakat) JEdu: Journal of English Education Darma Cendekia
Tiarma Ika Yuliana
Universitas Indraprasta PGRI
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : JEdu: Journal of English Education

 1 
Language Styles in Advertisement: National Geographic Cover Planet or Plastic? Ade Indah Juliyanti; Tiarma Ika Yuliana
JEdu: Journal of English Education Vol 2, No 2 (2022): JEdu: Journal of English Education
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jedu.v2i2.6711

Abstract

Language has the power to influence people and their behavior in many instances, one of which is in the field of advertising. Magazine advertisements are not simply constructed but they are carefully made with many considerations. One of the considerations is that they have the intention to attract readers to buy any products advertised. Magazines in many instances employ more than one language style to produce a splendid advertisement. Magazines have their own way to manifest their ideas to promote a product. Language styles of advertising in magazines play an important role to attract the reader's attention. The purpose of this study is to identify the language styles of advertising employed in National Geographic Magazine and to explore how the delivery of meaning is set to the readers through the language styles of advertisement employed. This study utilizes qualitative descriptive methods and focuses on the theory of Pop. The data were taken from National Geographic Cover: Planet or Plastic? Issue. The results of this study showed that the advertisements in National Geographic Magazine used four language styles: morphological, syntactical, rhetorical, and slogan style. Among these four, the rhetoric style was the most used in this National Geographic Cover
Analysis of Translation Techniques in "Me Before You" by Jojo Moyes Vrisca Ananda Veruzia; Eva Nurul Candra; Tiarma Ika Yuliana
JEdu: Journal of English Education Vol 3, No 1 (2023): JEdu: Journal of English Education
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jedu.v3i1.8040

Abstract

The purpose of this study is to identify and present the translation techniques used in the film Me Before You. The method in this research is descriptive qualitative, because the data presented is meaningful and can provide a real understanding. From the findings of the translation techniques in the film “Me Before You “founds as many as 446 data, the dominant translation techniques are Modulation as much as 90 data ( 20.2%), reduction 72 data (16.1%), literal translation 62 data ( 13.9%), compensation 46 data ( 10.3%), transposition 45 data ( 10.1%) Linguistics Compression 41 data ( 9,2%), Adaptation 11 data (2.5%), Calque 6 data (1,3%), Variation 3 data ( 0.7%), and Discursive Creation 1 data ( 0.2%).
Co-Authors Ade Indah Juliyanti Eva Nurul Candra M. Ali Ghufron Rima Novia Ulfa Rima Novia Ulfa RR. ASTRI INDRIANA OCTAVITA Vrisca Ananda Veruzia