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All Journal Jurnal Economica: Media Komunikasi ISEI Riau
Any Widiyatsari
Program Pasca Sarjana Universitas Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Electronic Word Of Mouth Melalui Instagram Terhadap Keputusan Pembelian Pada Kafe Di Kota Pekanbaru Amie Dhiza; Zulkarnain; Any Widiyatsari
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.697 KB) | DOI: 10.46750/economica.v8i1.26

Abstract

The purpose of this study is to examine and analyze the effect of intensity on purchasing decisions. To analyze the effect of content on purchasing decisions. To analyze the effect of positive valency on purchasing decisions. To analyze the effect of negative valency on purchasing decisions. The population in this study are visitors of the cafes that are the object of research in the city of Pekanbaru, especially for cafes that are not on the pratocol road. The sample in this study were 110 people. The sample method uses the area sampling method. The data used in this study are primary and secondary data, while data collection techniques are using questionnaires. The data analysis technique used in this study is multiple linear regression. Research findings indicate that intensity has a positive and significant effect on purchasing decisions. Content has a positive and significant effect on purchasing decisions. Valency positive has a positive and significant effect on purchasing decisions. This means that more and more positive comments from consumers on the service and food and drinks served at a cafe, will increase consumer purchasing decisions at the cafe even to people who have never been to the cafe. Valency negative and significant negative effect on purchasing decisions. This means that the more negative comments or complaints of consumers over services and food and drinks served at a cafe, the consumer's purchasing decisions at the cafe will decrease.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pasien Pada Instalasi Rawat Inap Di Rsud Indrasari Rengat Desi Wardiati; Zulkarnain; Any Widiyatsari
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.413 KB) | DOI: 10.46750/economica.v8i1.27

Abstract

The study was conducted at Indrasari Rengat Inhu Hospital. The aim is to determine the direct effect of the dimensions of service quality, namely Tangible, Emphaty, Reliability, Responseveness, Assurance on patient satisfaction and loyalty. This study took a sample of 100 patients. The variables used are Tangible, Emphaty, Reliability, Responseveness, Assurance of patient satisfaction and loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the Smart PLS 3.2.7 program. The results showed that there was an effect of Tangible, Emphaty, Reliability, Responseveness, Assurance on patient satisfaction. And there is the influence of Tangible, Emphaty, Reliability, Responseveness, Assurance on patient loyalty through patient satisfaction and there is an influence between patient satisfaction variables on patient loyalty, the better the patient satisfaction will increase patient loyalty.
Co-Authors Amie Dhiza Desi Wardiati Zulkarnain