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Pengaruh Bauran Pemasaran Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Klinik Kecantikan Felisa Skin Care Di Rengat Kabupaten Indragiri Hulu akbar Surya Atmaja; Zulkarnain; Kasman Arifin
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Effect of Marketing Mix on Customer Satisfaction and Loyalty in Felisa Skin Care Beauty Clinic in Rengat, Indragiri Hulu Regency.This study aims to see and know the direct and indirect effects of the Marketing Mix on Customer Satisfaction and Loyalty. The population in this study were all customers of the Beauty Clinic Felisa Skin Care Rengat Branch and Belilas Branch with a total of 496 people and determine the number of samples using the Slovin method to obtain 221 people. The results of this study found that the marketing mix affects Consumer Satisfaction and Marketing Mix influences customer Loyalty through Satisfaction.

Pengaruh Electronic Word Of Mouth Melalui Instagram Terhadap Keputusan Pembelian Pada Kafe Di Kota Pekanbaru Amie Dhiza; Zulkarnain; Any Widiyatsari
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

The purpose of this study is to examine and analyze the effect of intensity on purchasing decisions. To analyze the effect of content on purchasing decisions. To analyze the effect of positive valency on purchasing decisions. To analyze the effect of negative valency on purchasing decisions. The population in this study are visitors of the cafes that are the object of research in the city of Pekanbaru, especially for cafes that are not on the pratocol road. The sample in this study were 110 people. The sample method uses the area sampling method. The data used in this study are primary and secondary data, while data collection techniques are using questionnaires. The data analysis technique used in this study is multiple linear regression. Research findings indicate that intensity has a positive and significant effect on purchasing decisions. Content has a positive and significant effect on purchasing decisions. Valency positive has a positive and significant effect on purchasing decisions. This means that more and more positive comments from consumers on the service and food and drinks served at a cafe, will increase consumer purchasing decisions at the cafe even to people who have never been to the cafe. Valency negative and significant negative effect on purchasing decisions. This means that the more negative comments or complaints of consumers over services and food and drinks served at a cafe, the consumer's purchasing decisions at the cafe will decrease.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pasien Pada Instalasi Rawat Inap Di Rsud Indrasari Rengat Desi Wardiati; Zulkarnain; Any Widiyatsari
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

The study was conducted at Indrasari Rengat Inhu Hospital. The aim is to determine the direct effect of the dimensions of service quality, namely Tangible, Emphaty, Reliability, Responseveness, Assurance on patient satisfaction and loyalty. This study took a sample of 100 patients. The variables used are Tangible, Emphaty, Reliability, Responseveness, Assurance of patient satisfaction and loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the Smart PLS 3.2.7 program. The results showed that there was an effect of Tangible, Emphaty, Reliability, Responseveness, Assurance on patient satisfaction. And there is the influence of Tangible, Emphaty, Reliability, Responseveness, Assurance on patient loyalty through patient satisfaction and there is an influence between patient satisfaction variables on patient loyalty, the better the patient satisfaction will increase patient loyalty.

Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Kawasaki D-Tracker 150 Di Kota Dumai Fajri Mubarak Natsir; Zulkarnain; Alvi Furwanti Alwie
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions

Pengaruh Strategi Bauran Pemasaran Terhadap Kinerja Pemasaran Dengan Orientasi Kewirausahaan Sebagai Variabel Pemoderasi Pada Uppks (Usaha Peningkatan Pendapatan Keluarga Sejahtera) Di Kota Pekanbaru Rizal Rahmat; Zulkarnain; Alvi Furwanti Alwie
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

One of the concerns of the government in efforts to reduce poverty is through the BKKBN (National Population and Family Planning Agency), namely by organizing the UPPKS (Prosperous Family Income Improvement Program) program as a family economic empowerment program through the learning of economic businesses by inspiring family interest and enthusiasm for entrepreneurship. UPPKS groups in Pekanbaru City have produced many products that are actually quite attractive and even needed by the community. However, not all UPPKS products are known by the wider community. UPPKS products are mostly made if there are only orders, even though the UPPKS group has the potential to produce products that have a sale value and are mass produced to be sold widely. In the absence of certainty in the amount of production due to the weak marketing strategy, the income received by members of the UPPKS group is unstable, so there is no continuous certainty. The objectives of this research are: To find out and analyze the influence of marketing mix strategies, entrepreneurial orientation and marketing mix which is moderated by entrepreneurial orientation on marketing performance in UPPKS groups in Pekanbaru City. The object of this research was conducted on 29 business groups incorporated in the UPKKS assisted by Pekanbaru City BKKBN. The population in this study were 29 UPPKS groups in Pekanbaru with a total membership of 315 people. Determination of the number of samples was represented by 3 people from each UPPKS group, so the number of samples was 77 people. The data used are primary data through questionnaires. The research analysis tool is Path Analysis with the Multiple Regression Analysis method. The results showed that the marketing mix, and entrepreneurial orientation had a significant effect on marketing performance. The marketing mix strategy if it is moderated by entrepreneurial orientation has a significant influence on marketing performance. Entrepreneurial orientation is an indispensable variable because it can increase the influence of the marketing mix on marketing performance.

Analisis Transaksi Online Terhadap Kepercayaan Pembelian Dan Kepuasan E-Commerce Grab Indonesia Di Kota Pekanbaru Siti Aisyah; Zulkarnain; Kasman Arifin
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Business opportunities for buying and selling that previously could only be done in supermarkets, malls, shops, or markets called offline businesses can now be done using online media by creating sales websites or by using social networking media. This study aims to determine the Analysis of Online Transactions Against Purchase Trust and Grab E-commerce Satisfaction in Pekanbaru City. The population taken in this study is from the Districts in Pekanbaru City, namely the Districts of Tampan, Marpoyan Damai, Pekanbaru City and Bukit Raya, with a total of 548,730 inhabitants. The method used in this study uses quantitative methods with causal and descriptive research designs. And testing the hypothesis in this study using Structural Equation Modeling (SEM) analysis. Data collection techniques are done by interview and questionnaire. The results of this study indicate that the coefficient of determination obtained value of 0.760. This means that 76% of purchasing confidence variables are obtained from online transactions consisting of security, privacy, brand name, word of mouth, good experience and quality of information. The e-commerce satisfaction variable was 0.815. This means that 81.5% of e-commerce satisfaction variables are approved by online transactions and purchase confidence. While the partial test relationship of H1, H2, H5, H6, H7, H8, H8, H10, H11, H12, H13, have a positive and significant effect. While H3, H4 and H10 have a positive and not significant effect

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