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All Journal Jurnal Economica: Media Komunikasi ISEI Riau
Fajri Mubarak Natsir
)Mahasiswa Program Pasca Sarjana Universitas Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Kawasaki D-Tracker 150 Di Kota Dumai Fajri Mubarak Natsir; Zulkarnain; Alvi Furwanti Alwie
Jurnal Economica Vol. 8 No. 1 (2020): Jurnal Economica, April 2020
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.061 KB) | DOI: 10.46750/economica.v8i1.28

Abstract

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions
Co-Authors Alvi Furwanti Alwie Zulkarnain