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All Journal PROFIT : Jurnal Administrasi Bisnis Sketsa Bisnis
Reika Happy Sugiastuti
Universitas Brawijaya
Economics, Econometrics & Finance Social Sciences

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Implementasi Strategi Produk Dalam Keunggulan Bersaing Reika Happy Sugiastuti; Irvan Kharisma Putra

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.517 KB) | DOI: 10.35891/jsb.v5i1.1593

Abstract

English This study aims to determine the implementation of product strategies in the competitive advantage of cake products in Malang Kendedes Cake & bakery. Qualitative research methods are used with a case study approach. And withdrawing data by dept interview from the informant by purposive sampling. The results of the study show: (1) The product strategy adopted by Citra is to develop new products (2) The competitive advantage in the image is to have product differences compared to competitors; (3) The constraints experienced by Citra are multuative marketing or in certain months, the solution is to strengthen sales estimates at each store Keywords: implementation of product strategies, competitive advantage, baking products Indonesia Penelitian ini bertujuan untuk mengetahui implementasi strategi produk dalam keunggulan bersaing produk kue di citra kendedes cake & bakery malang. Digunakan metode penelitian kualitatif dengan pendekatan studi kasus. Dan penarikan data dengan dept interview dari informan dengan cara purposive sampling. Hasil penelitian menun-jukkan: (1) Strategi produk yang diterapkan oleh Citra adalah dengan mengembangkan produk baru (2) Keunggulan bersaing di citra adalah dengan mempunyai perbedaan produk dibandingkan dengan para pesaing; (3) Kendala yang di alami oleh Citra adalah pemasaran multuatif atau pada bulan-bulan tertentu, solusinya adalah dengan memperkuat estimasi penjualan disetiap toko Keywords: implementasi strategi produk, keunggulan bersaing, produk kue
DAMPAK BURUK PEMBANGUNAN TANPA PEMERATAAN : KESENJANGAN EKONOMI ANTAR WILAYAH DI INDONESIA Reika Happy Sugiastuti; Muhammad Rizki Pratama
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.731 KB) | DOI: 10.21776/ub.profit.2022.-16.01.8

Abstract

Penelitian ini bertujuan untuk mengkaji lebih dalam bagaimana dampak buruk pembangunan tanpa pemerataan di Indonesia. Penelitian ini menggunakan metode studi literature yang menggunakan berbagai sumber pustaka untuk mengetahui data dan informasi yang berkaitan dengan dampak buruk kesenjangan ekonomi antar wilayah di Indonesaia karena Pembangunan yang tidak merata. Hasil penelitian menunjukkan bahwa kesenjangan ekonomi antar wilayah merupakan dampak buruk dalam pembangunan ekonomi yang hanya berfokus pada pertumbuhan ekonomi. Pemerintah harus berfikir panjang dan strategis dalam menghadapi masalah kesenjangan karena telah menyangkut aspek struktural sehingga tidaklah mudah untuk dirubah. Rekomendasi yang dapat dilakukan adalah harus ada program ataupun masterplan baru untuk mendukung atau mengembangkan pola pembangunan di Indonesia. Masterplan yang baru harus berisi tentang pembangunan ekonomi di Indonesia terutama perencanaan yang matang tentang ekonomi yang inklusif yang mampu memeratakan pendapatan. Selain itu untuk menjamin keberlangsungan masyarakat dengan ekonomi yang sehat dan berkualitas maka perlu memperhatikan faktor non-ekonomi yang dalam hal ini adalah pelayanan publik yang berkualitas dan merata terutama pelayanan dasar seperti pendidikan dan kesehatan. Dua rekomendasi tersebut harus diwujudkan melalui program baru dan merupakan ide yang bagus.
The Influence of Working Capital to Total Asset, Debt to Equity Ratio, And Inventory Turnover Ratio towards Profit Growth In Indonesia Bernadetha Eveline Gabriella Purba; Nila Firdausi Nuzula; Reika Happy Sugiastuti
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 1 (2023): Profit: Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.1

Abstract

This research used Working Capital to Total Asset (WCTA), Debt to Equity Ratio (DER), and Inventory Turnover Ratio (IT) as independent variables. This research’s goals are to know and to explain the influence of WCTA on Profit Growth, the influence of DER on Profit Growth, the influence of IT on Profit Growth and the influence of WCTA, DER, and IT simultaneously on Profit Growth. The background of this research is the importance of companies to enhance profit from time to time as a form of responsibility to the Investor. This study is an explanatory research with quantitative approach. The object of this research is food and beverage companies that listed in Indonesia Stock Exchange (IDX) period 2017-2020. The sample selection is a purposive sampling and as a result, 16 companies were chosen from total population of 30 companies. The results of this research show that the influence of WCTA, DER, and IT simultaneously were significant on Profit Growth, and the influence IT also showed a significant impact on Profit Growth even though in the different direction. On the otherhands, WCTA and DER partially had an insignificantly influence on Profit Growth.
The Influence of Corporate Governance and Ownership Structure on Competitive Advantage: An Empirical Study in Indonesian Manufacturing Industry Akhyian Hamimah Linggahua; Nila Firdausi Nuzula; Reika Happy Sugiastuti
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 1 (2023): Profit: Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.10

Abstract

Corporate governance describes the governance used to carry out the business activities of a corporation. This study aims to analyze the influence of Corporate Governance and Ownership Structure on Competitive Advantage. The Corporate Governance variable is explained by the size of the board of commissioners, educational background of the chairman of the board of commissioners, size of the board of directors, educational background of the chairman of the board of directors, and experience of the board of Directors. The competitive advantage variable is explained by capital intensity, market share, receivable turnover, cost of sales, and inventory turnover. This type of research is explanatory research because it explains the influence of corporate governance and ownership structure on competitive advantage. The relationship between variables is explained by testing two hypotheses. The sampling method used purposive sampling and obtained a sample of 36 companies, obtained from 12 companies for 3 years. using secondary data, namely the company's annual report. Data analysis in this study used Partial Least Square (PLS) with WarpPLS 7.0 software. The test results in this study indicate that there is a significant influence of corporate governance and ownership structure on competitive advantage.                                                                                                                         
Co-Authors Akhyian Hamimah Linggahua Bernadetha Eveline Gabriella Purba Irvan Kharisma Putra Nila Firdausi Nuzula Pratama, Muhammad Rizki