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All Journal Business Innovation and Entrepreneurship Journal
Meli Kamila Muharwiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Price Discount dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee di Kabupaten Garut Nizar Alam Hamdani; Meli Kamila Muharwiyah; Rohimat Nurhasan
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 1 (2022): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.778 KB) | DOI: 10.35899/biej.v4i1.424

Abstract

In this study to find out how X1 and X2 affect Y. The method this time is descriptive and verification methods. The number of samples is as many as 100 respondents using judgmental sampling technique is a sample with a limit of respondents who meet the requirements. By using SmartPLS 3.0. In this study, it is shown that the first hypothesis is that X1 has an effect on Y. The second hypothesis is that X2 has an effect on Y.
Co-Authors Hamdani, Nizar Alam Nurhasan, Rohimat