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All Journal International Journal of Applied Sciences in Tourism and Events Jurnal Bangun Manajemen
Julita Julita
Universitas Pelita Harapan
Arts Humanities Economics, Econometrics & Finance Other

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ANALISIS PENGARUH SERVICE QUALITY TERHADAP BRAND LOYALTY DAN IMPLIKASINYA TERHADAP REPURCHASE INTENTION PADA HOTEL BINTANG 5 DI JAKARTA PUSAT Julita Julita; Rachelle Rachelle; Rachel Quinella
Jurnal Bangun Manajemen Vol. 1 No. 2: November 2022
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.145 KB) | DOI: 10.56854/jbm.v1i2.66

Abstract

There are more 5-star hotels in Central Jakarta compared to other areas in DKI Jakarta, therefore the purpose of this study is to determine the effect of service quality on brand loyalty and its implications for repurchase intention at five-star hotels in Central Jakarta. This study uses a survey method and data collection is carried out on every respondent who has stayed at a 5-star hotel in Central Jakarta. The sample used in this study amounted to 260 respondents using convenience sampling technique. The data analysis technique was carried out using Partial Least Square (PLS) with the Structural Equation Modeling (SEM) equation model with the aim of testing the collected data. Then the findings from this study are in 5-star hotels in Central Jakarta, service quality has an influence on brand loyalty which is the tendency of hotel guests to use and will continue to buy products or use services from the same 5-star hotel for a certain period of time because of the strong relationship. nurtured. And from the influence of service quality on brand loyalty in 5-star hotels, it has implications for repurchase intention as a form of hotel guest behavior who gives a positive response to 5-star hotels where hotel guests stay and intends to revisit or consume services received from the hotel. the 5 star. Keywords: 5-star hotels, service quality, brand loyalty, repurchase intention
The effect and strategy of culinary tourism attraction on tourist visit interest in the City of Solo Julita Julita; Lice Sari; Holly Felisa
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 2 (2022): December 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v6i2.164-172

Abstract

The purpose of this study is to identify the potential for culinary tourism in Solo and then find out how much influence it has on the interest of tourist visiting Solo, and from these result it is intended to formulate a strategy for developing culinary tourism in City of Solo which can attract tourist visits to make return visits to City of Solo. This research is a combination of quantitative and qualitative research. Quantitative data analysis was performed by hypothesis testing and coefficient determination to confirm effects expressed as percentage. Meanwhile, qualitative data analysis was continuously conducted in the field and interactively to support, and enrich the data derived from quantitative data. As for the culinary spots themselves, City of Solo has several potential spots in traditional markets, as well as those supported by the government. Based on the analysis, the research shows the impact of culinary tourism on the interest of tourists visiting the city of Solo. The effect of tourist attraction on the interest of tourists visiting the city of Solo is 65.5% and is a significant and positive influence. Then the strategy carried out by the Solo City government for the development of culinary tourism, among others, is to maintain a clean, healthy, neat, and beautiful city. In this case, it can be seen that culinary tourism in a destination such as Solo City can be used as an attraction for tourists so that it can affect the increase in tourist visits.
Co-Authors Holly Felisa Lice Sari Rachel Quinella Rachelle Rachelle