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All Journal Journal of Indonesian Tourism and Development Studies BERKAT: Jurnal Pemberdayaan Masyarakat International Journal of Economic, Technology and Social Sciences (Injects)
Efni Siregar
Jurusan Administrasi Niaga, Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Pemberdayaan Ibu- Ibu PKK Desa Naga Kesiangan, Kecamatan Tebing Tinggi, Kabupaten Serdang Bedagei, Dalam Mendirikan Usaha Kecil Bidang Jasa Penyewaan Perlengkapan Acara Pesta Sederhana Safaruddin; Efni Siregar; Liwat Tarigan
BERKAT: Jurnal Pemberdayaan Masyarakat Vol 1 No 1 (2021): JUNI 2021
Publisher : P3M Politeknik Negeri Medan

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Abstract

Sasaran program PKM ini adalah kelompok masyarakat calon wirausaha (usaha kecil di bidang jasa penyewaanperlengkapan acara pesta sederhana). Tujuan program adalah untuk mengembangkan masyarakat yang mandirisecara ekonomi. Mitra usaha dalam program ini adalah Kelompok Ibu PKK Desa Naga Kesiangan, KecamatanTebing Tinggi, Kabupaten Serdang Bedagei. Permasalahan yang dihadapi oleh mitra adalah 1) Belum adanyaorganisasi usaha untuk jasa penyewaan perlengkapan acara pesta sederhana, 2) Mitra belum memiliki Pengetahuancara mendirikan usaha jasa penyewaan perlengkapan pesta sederhana, 3) mitra tidak memiliki modal usaha dankurang memahami akuntansi keuangan usaha jasa, 4) Mitra kurang memahami cara memasarkan usaha jasa.Target dan luaran yang dihasilkan dari program pengabdian masyarakat PKM ini adalah 1) Membentuk unitorganisasi usaha, 2) Menyelenggarakan pelatihan dibidang pemasaran, akuntansi usaha kecil dibidang jasa 3)Memberikan bantuan modal awal usaha berupa perlengkapan acara pesta sederhana.
Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

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The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.
Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.02

Abstract

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.
The Influence of Instagram on Interest and Purchasing Decisions on Shopee E-Commerce (Case Study of Students in Politeknik Negeri Medan) Deny Juni Hansen Sembiring; Efni Siregar; Ratna Dewi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 4 No. 2 (2023): October 2023
Publisher : CERED Indonesia Institute

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Abstract

This research aims to determine and analyze the influence of Instagram on interest and purchasing decisions among Medan State Polytechnic students. This research took research subjects from Medan State Polytechnic students, especially Shopee e-commerce users. The type of research used is quantitative research with survey methods. The subjects in this research were 100 respondents using non-probability sampling techniques and purposive sampling techniques. The research method used was structural equation modeling (SEM), which was processed using the SmartPLS program. The results of this research show that: (1) Instagram has a positive and significant effect on purchasing interest on Shopee among Students of Politeknik Negeri Medan; (2) Instagram has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan. (3) Interest buying has a positive and significant effect on purchasing decisions on Shopee among Students of Politeknik Negeri Medan; (4) Instagram has a positive and significant effect on purchasing decisions through the moderator variable buying interest on Shopee among Students of Politeknik Negeri Medan. The variable most dominantly influenced by Instagram is the purchase interest variable.
Co-Authors Deny Juni Hansen Sembiring Faulina Faulina Liwat Tarigan Ratna Dewi Safaruddin Safaruddin Siti Arimbi Vivianti Novita