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All Journal Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Spektrum Komunikasi
Agustrijanto Agustrijanto
Institut Teknologi dan Bisnis Kalbis
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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KOMUNIKASI KESEHATAN DALAM ACARA SONAR (SONG INFORMATION AND REPORTS) DI RADIO SONORA 93.3 FM BANDUNG Agustrijanto Agustrijanto; Altobeli Lobodally
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 7 No 2 (2022): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v7i2.4505

Abstract

Peran radio telah mengalami perkembangan dan perubahan yang signifikan. Radio Sonora 93.3 FM Bandung merupakan salah satu radio yang memedulikan kesehatan masyarakat. Pesan-pesan kesehatan disisipkan dalam acara SONAR (Song Information and Reports). Melalui acara ini, pendengar bebas terhibur sekaligus teredukasi melalui informasi kesehatan yang disampaikannya. SONAR menjalin kerjasama dengan beberapa rumah sakit ternama di Bandung sehingga informasi yang disampaikan lebih meyakinkan dan menarik. Penelitian ini bertujuan mendeskripsikan bagaimana radio Sonora mengomunikasikan pesan-pesan kesehatan melalui acara SONAR. Penelitian ini menggunakan teori komunikasi kesehatan sebagai dasar dan dikembangkan melalui konsep promosi program kesehatan yang menggunakan media radio. Pendekatan yang digunakan adalah penelitian kualitatif dengan metode studi kasus. Subyek dalam penelitian ini adalah Radio Sonora. Paradigma penelitian ini menggunakan konstruktivisme dan metode deskriptif. Hasil penelitian ini menunjukkan bahwa program SONAR dilakukan dengn pendekatan persuasif yang mendepankan karakter kepenyiaran. Simpulan dan manfaat penelitian ini adalah pemirsa mendapatkan pengetahuan kesehatan yang lebih baik langsung dari para pakarnya. Kata kunci: komunikasi kesehatan, musik, program radio, promosi, radio
Health Communication in Sonar (Song Information and Reports) Events at Sonora 93.3 FM Radio Bandung Agustrijanto Agustrijanto; Altobeli Lobodally
Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i4.339

Abstract

The role of radio has undergone significant developments and changes. One example is Radio Sonora 93.3 FM Bandung. Radio Sonora is a radio that dares to raise the theme of health on one of its radio programs. With this theme, Radio Sonora shows concern for the dynamics of public health. On Radio Sonora, health messages were inserted in the show SONAR (Song Information and Reports). Through this event, listeners will get entertainment through songs and health information packaged attractively. SONAR listeners will feel free to listen to the various entertainments and be educated through the health information they convey. SONAR collaborates with several well-known hospitals in Bandung to make the information presented more convincing and exciting. This study describes how Sonora radio communicates health messages through sonar shows. This research used health communication theory as a basis and was developed through the concept of promoting health programs using radio media. The approach used is qualitative research with a case study method. The subject in this study was Radio Sonora. This research paradigm uses constructivism and descriptive methods. The results of this study show that the SONAR program is carried out with a persuasive approach that emphasizes the character of broadcasting that can persuade broadcast material by combining entertainment with health topics currently popular in the community. The conclusion and benefit of this study are that viewers get better, directed, and direct health knowledge from experts.
Co-Authors Altobeli Lobodally Altobeli Lobodally