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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Indonesian Journal of Law and Economics Review Journal of Islamic and Muhammadiyah Studies Innovative Technologica: Methodical Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Mas Oetarjo

Universitas Muhammadiyah Sidoarjo

Author-ID : 5374360

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

Published : 14 Documents Claim Missing Document

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Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence Devi Andriyanti Rosidah; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This descriptive study investigates the influence of brand equity, trust, and service quality on consumer satisfaction, focusing on students from a business faculty. Quantitative methods were employed, and data was collected through the distribution of questionnaires to 100 respondents. Multiple linear regression analysis was conducted using SPSS version 22 for Windows. The findings reveal significant effects of brand equity, trust, and service quality on consumer satisfaction within the context of a ride-hailing service provider. Moreover, these three variables collectively contribute to the overall consumer satisfaction experienced by customers. The implications of this research highlight the importance of cultivating brand equity, fostering trust, and delivering high-quality services to enhance consumer satisfaction in the ride-hailing industry. This study provides valuable insights for academics, practitioners, and policymakers seeking to optimize customer satisfaction and strengthen relationships with consumers. Highlights: The role of brand equity, trust, and service quality in influencing consumer satisfaction. The impact of online Ojek services on consumer satisfaction. The importance of cultivating brand equity, trust, and delivering high-quality services for enhancing consumer satisfaction in the online Ojek industry. Keywords: Brand Equity, Trust, Service Quality, Online Ojek, Consumer Satisfaction

COVID-19 Impact on Concrete Producers: Conflict, Stress, Compensation, and Work Muhammad Dedy Agung Syaiful Rahman; Mas Oetarjo
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

The COVID-19 pandemic has profoundly affected various aspects of life, necessitating focused efforts to address its associated challenges. This quantitative study aims to investigate the impact of work conflict, job stress, and compensation on employee job satisfaction. With a population of 350 respondents, a sample size of 78 employees was randomly selected. Using multiple linear regression analysis with SPSS version 25, the results indicate that work conflict, job stress, and compensation collectively influence employee job satisfaction. Individually, work conflict negatively and significantly impacts job satisfaction, while job stress and compensation positively and significantly influence job satisfaction. These findings emphasize the importance of addressing these factors to enhance employee job satisfaction amidst the COVID-19 pandemic, with implications for organizations and policymakers alike. Highlights: The COVID-19 pandemic's impact on concrete producers' workforce, focusing on work conflict, work stress, and compensation. Quantitative study with a sample size of 78 employees, utilizing multiple linear regression analysis. Findings reveal the significant influence of work conflict, work stress, and compensation on employee work satisfaction during the pandemic. Keywords: Work Conflict, Work Stress, Compensation, Employee Work, Concrete Producers

New Student Interest: Price, Promotion, and School Image in Vocational High School Dea Ayu Tisna; Mas Oetarjo
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This quantitative study aims to examine the impact of price, promotion, and school image on the interest of new students at a private vocational high school in Sidoarjo, East Java. The research utilized a saturated sampling technique, encompassing all 42 new students who registered at the school. IBM SPSS V. 25 software was employed for data analysis, including classical assumption tests, multiple linear regression analysis, t-tests, multiple correlation coefficient tests, and the coefficient of determination. The findings reveal that price, promotion, and school image all significantly influence the interest of new students at the vocational high school. This study provides valuable insights for educational institutions in understanding the factors that affect new student interest, guiding their efforts to attract and retain students. Highlights: Factors influencing new student interest: Examining the impact of price, promotion, and school image on the interest of new students. School choice determinants: Analyzing the significance of these factors in shaping the decision-making process of new students. Implications for educational institutions: Providing insights for private vocational high schools in attracting and retaining new students through effective pricing strategies, promotional activities, and cultivating a positive school image. Keywords: price, promotion, school image, new student interest, private vocational high school

Social Media, Brand Image, and Price: Influencing Cryptocurrency Purchasing on Tokocrypto Fajar Fakhrur Fiqri; Mas Oetarjo
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

This research study investigates the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions within the context of Tokocrypto applications. The study employs a quantitative approach, utilizing a non-probability sampling method with purposive sampling techniques to gather data from 100 respondents through online questionnaires distributed via Google Forms. The collected data is analyzed using multiple linear regression through the SPSS Statistics program (version 18). The results reveal significant relationships between social media, brand image, and price with purchasing decisions. Specifically, social media and brand image positively impact purchasing decisions, while price exerts a negative influence. Furthermore, when considered together, social media, brand image, and price collectively affect consumer purchasing decisions. These findings provide valuable insights for businesses operating in the cryptocurrency market, enabling them to devise effective marketing strategies and enhance customer engagement to drive purchasing decisions. Highlights: The study examines the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions. Quantitative methods are utilized, with a sample of 100 respondents and data collected through online questionnaires. The results demonstrate the significant impact of social media, brand image, and price on consumer purchasing decisions in the context of Tokocrypto applications. Keywords: Social Media, Brand Image, Price, Cryptocurrency, Purchasing Decisions.

Co-Authors Ade Irma Hidayati Dea Ayu Tisna Devi Andriyanti Rosidah Eli Agus Tina Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Feri Indriani Habib Eko Prastyo Hasan Ubaidillah Maslichah Maulidina Misti Hariasih Mochamad Luthfi Maulana Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Nanda dwi Novalia Retno Andani

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