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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Indonesian Journal of Law and Economics Review Journal of Islamic and Muhammadiyah Studies Innovative Technologica: Methodical Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Journal : Journal of Islamic and Muhammadiyah Studies

 1 
The Influence of Social Media, Brand Trust, and Word of Mouth on Parents' Decisions to Choose Muhammadiyah Elementary Schools Febi Septiyan Ardiansa; Mas Oetarjo
Journal of Islamic and Muhammadiyah Studies Vol 2 (2022): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.147 KB) | DOI: 10.21070/jims.v2i0.1540

Abstract

This study aimed to determine the impact of social media, word of mouth, brand trust on parents and guardians' decision to identify SD Muhammadiyah 2 Tulangan Sidoarjo. This study is a narrative study using quantitative methods. Data collection technique using survey of 100 respondents who are parents and guardians. The analytical technique used in this study was multiple linear regression using SPSS (Social Science Statistical Program) version 22 for windows. The results of this study indicate that the social media variable affects the choice decision, the word of mouth variable affects the choice decision, and the brand trust variable affects the decision to choose SD Muhammadiyah 2 Tulangan Sidoarjo.
Co-Authors Ade Irma Hidayati Dea Ayu Tisna Devi Andriyanti Rosidah Eli Agus Tina Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Feri Indriani Habib Eko Prastyo Hasan Ubaidillah Maslichah Maulidina Misti Hariasih Mochamad Luthfi Maulana Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Nanda dwi Novalia Retno Andani