Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Maswadi
Tanjungpura University
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA: CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA Maswadi; Darsono; Slamet Hartono; Kusnandar
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.166 KB)

Abstract

Abstract: Green products or which are also often referred to as environmental friendly products that are complex enough to be defined. Green products made from aloe vera produced by a small company of processed aloe vera, which has been developed in Pontianak, West Kalimantan Indonesia experienced excellent growth in the development of refined products are made. Initially only aloe vera drinks are produced but it's been producing aloe vera into jelly, tea, dodol, chocolates and crackers. The purpose of this study is to analyze consumer response on marketing mix of green products processed aloe vera in Pontianak City. The research method in this study is a survey method. Sample of consumers used incidental sampling technique. The analytical tool used is conjoint analysis with the matrix between 5-P i.e. production / product (P), price (P), Place (P), promotion (P), people or 5-P with agro-industry customer satisfaction with the product. The results showed that marketing mix which has influence on green products processed aloe vera, in the sequence is price (19.93%), place (19.16%), product (18.57%), packaging (16.31%), performance (15.83%) and promotion (10.18%). Keywords: aloe vera; consumer response; green products; marketing mix; conjoint analyz
CAN CORPORATE SOCIAL RESPONSIBILITY OF REGIONAL BANKS IMPROVE IMAGE AND COMPETITIVENESS? Barkah; Maswadi
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.823 KB)

Abstract

Cause Proximity (X) has a significant effect on Corporate Image (Y1) or Citra Bank Kalbar. The first hypothesis is proven or accepted. Thus a positive assessment of Cause Proximity CSR implemented by Bank Kalbar will increase the positive image of Bank Kalbar. Corporate Image (Y) has a significant effect on Purchase Intention Intention to Become a Customer of Bank Kalbar (Y2) in Pontianak. The second hypothesis is proven or can be accepted. Thus, the more positive the assessment of the Corporate Image (Y) will increase the intention to become a customer of Bank Kalbar. Cause Proximity of Bank Kalbar's CSR activities (X) has no significant effect on the intention to become a customer of Bank Kalbar. The third hypothesis is unproven or unacceptable. Thus, the proximity of the customer to the area where the Bank Kalbar social program is implemented does not affect the intention to become a customer of Bank Kalbar
Effect of Import Tariffs on Indonesia-Australia Wheat Flour Prices and CIF Prices Cici Solikha; Maswadi; Josua Parulian Hutajulu3
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 2 No. 2 (2021): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.847 KB)

Abstract

Import tariff of Indonesian-Australian wheat flour has been changed from 4% to 0% have implications for wheat flour prices in both countries. This research aims to determine the import tariffs effect on the price of Indonesian-Australian wheat flour and the CIF price of wheat flour. Descriptive quantitative is applied in this research method, with the approach of Vector Error Correction Model (VECM) and Granger Causality Test. The Granger Causality Test results analysis showed that there is a unidirectional causality relationship between HEI with HEA, HEA with KURS, TARIF with HEA, and TARIF with KURS. VECM’s results showed the import tariffs had a significant positive effect of the Indonesian-Australian wheat flour price and the CIF price in the long run. The Impulse Response Function (IRF) results analysis for the next 20 periods show that the highest responses given by HCIF, HEA, HEI, and TARIF is responses by variable itself and the highest responses given by KURS is TARIF. The Variance Decomposition results analysis for the next 20 periods show that the largest contribution given to HCIF, HEA, HEI, and TARIF is the variable itself and the largest contribution given to KURS is TARIF.
The establishment of farmer groups in increasing agricultural productivity in Ketapang Regency Novira Kusrini; Hastiadi Hasan; Rudi Alfian; Maswadi
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 4 No. 1 (2023): Tanjungpura International Journal On Dynamics Economic, Social Sciences and Agr
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

: In order to promote farming operations and enhance the welfare of the farmers themselves, there is an urgent and essential requirement for farmers to strengthen farmer group structures. However, most farmers still don't understand the importance of farmer groups, particularly in Ketapang Regency. Therefore, the goal of this research is to determine how farmers perceive the role that farmer groups have played thus far, as well as what institutional issues are preventing and encouraging an increase in agricultural production. In order to determine the best course of action for raising agricultural output in Ketapang Regency. The research is conducted in 6 sub-districts in Ketapang Regency. While the respondents were food crop and vegetable farmers come to 60 people. The method of taking respondents is by purposive sampling. The results of the study show that the institutional role of production facilities, agricultural machinery, capital and marketing has not run optimally. It is necessary to strengthen institutions so that it is expected to increase farmers' access to these institutions. Acceleration of borrowing agricultural tools and sharing information is a priority effort to do because it has an impact on increasing agricultural productivity in Ketapang Regency.
Co-Authors Barkah Cici Solikha Darsono Hastiadi Hasan Josua Parulian Hutajulu3 Kusnandar Novira Kusrini Rudi Alfian Slamet Hartono