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subiyantoro
Politeknik Negeri Madiun
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PERANAN HOME INDUSTRY GENTENG TERHADAP KEHIDUPAN SOSIAL EKONOMI PENGUSAHA KECIL GENTENG subiyantoro; Aminudin Azis; Agustinus Doedyk Setiyawan
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 2 No. 2 (2018)
Publisher : P3I Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.184 KB) | DOI: 10.32486/epicheirisi.v2i2.454

Abstract

Indonesia's economic strength basically lies on the micro, small and medium sectors (MSME). From the population of business entrepreneurs which reaches the total of 99.9%, this sector is able to absorb employment of 96.7% or 114,819,199 people and reach 60.34% of Indonesia's gross domestic product (GDP). This data shows that the MSME business has a very strategic role in Indonesia economy. Besides being a major player in economic activities in various sectors, MSMEs are also the largest providers of employment, important players in the development of local economic activities and in community empowerment, as creators of new markets and resources, and have an important role in maintaining the balance of payments through Export activities. On a small scale, the roof tile house industry in Gulun Village, Maospati District, Magetan Regency shows no less importance in the socio-economic life of the Gulun Village community. The home industry implications for the social life of the Gulun Village community which include jobs, income, and education level are very significant. The functioning of the roof tile house industry as a village financial institution so far has supported the creation of community welfare in Gulun Village. Besides absorbing a lot of labor, these entrepreneurs are able to send their children to a higher education level, some of them even reach university level.
PERANAN FASHION DAN PAKAIAN SEBAGAI KOMUNIKASI IDENTITAS SOSIAL Netty Lisdiantini; Subiyantoro; Yosi Afandi
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 3 No. 1 (2019)
Publisher : P3I Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.347 KB) | DOI: 10.32486/epicheirisi.v3i1.460

Abstract

As one of the clearest markers of many outward appearance markers, clothing is a distinctive individual and group identity. Therefore, even though being worn in a single organization, the symbol of uniform can have its own identity and tradition. Fashion and clothing are ways that individuals use to determine themselves as individuals and express some of their uniqueness. As a form of individualistic expression, there are values in fashion that are promoted or communicated through what is displayed. Relating this concept to dress policies for students of the Madiun State Polytechnic Business Administration Study Program on certain days. In terms of context, the evaluation results using the CIPP evaluation model (context, input, process, product) shows that, the implementation of this policy supports a character that is more disciplined, obedient and orderly in regulations, creates authority through habituation and can reduce economic inequality and establish a sense of belonging towards the Study Program institutions and a sense of unity, as an identity or differentiation with other Study Program students. With regard to input, although there are various reactions to the implementation of the policy, there is no direct rejection. From the prospective of process, the means used are announcements posted on the Announcement Board of the Department and policy writing in the Guidebook. Whereas in terms of product, the changes that occur after students wear uniforms are to be more orderly, more disciplined, more controlled in acting, as well as feeling more authoritative, and can be emulated
PEMANFAATAN KOMUNIKASI DARI MULUT KE MULUT (WORD OF MOUTH) DALAM BISNIS AYAM PANGGANG GANDU Subiyantoro; Netty Lisdiantini; Agustinus Doedyk Setiyawan
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 3 No. 1 (2019)
Publisher : P3I Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.432 KB) | DOI: 10.32486/epicheirisi.v3i1.470

Abstract

The strategy used by the Gandu Roast Chicken business actors in building consumer perception is done by forming positive quality perceptions through the attributes of roasted chicken products, especially in terms of quality, features, price, and service excellence. The excellence of the products and services presented has made consumers satisfied and finally shared their experiences with others. The occurrence of oral, written, and electronic communication through WOM (word of mouth) and E-WOM (electronic word-of-mouth) between communities encourages the formation of brand identity and gives rise to brand image, positive perceptions in the minds of consumers related to Chicken Roasted Gandu. Whether we realize it or not, consumers who are satisfied with the quality of products and services have promoted it, recommending it to others around them. Information about excellence that is spread through E-WOM obtained from others has a strong influence. Recommendations from other consumers are more reliable, because they are independent, non-commercial, honest, and have no relationship with business actors. Besides that, the range of its spread is also very wide, because it takes place on social networking sites of the internet and social media that have no geographical restrictions, time or social ties, so before deciding to buy a product, consumers can get many opportunities to exchange information easily and effectively. Utilization of E-WOM can increase sales significantly in a relatively fast time
MENUMBUHKAN JIWA ENTREPRENEUR DI ERA DIGITAL PADA REMAJA KARANG TARUNA KABUPATEN GRESIK Ina Syarifah; Aminudin Azis; Agustinus Doedyk Setiyawan; Subiyantoro; Ridho Muarief
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v3i4.3307

Abstract

Pengabdian masyarakat merupakan program dengan misi menerapkan pengembangan IPTEK dari perguruan tinggi kepada masyarakat guna mendukung dan meningkatkan kesejahteraan masyarakat. Dalam program menumbuhkan jiwa entrepreneur ini, tim melakukan pelatihan terkait kewirausahaan dan menerapan digital marketing dalam menjalankan kegiatan bisnisnya. Melalui program Pengabdian kepada Masyarakat yang dilakukan oleh Dosen dari Lembaga Penelitian dan Pengabdian Masyarakat Politeknik Negeri Madiun, diharapkan lahir wirausaha-wirausahaan baru, serta dapat mengelola usaha dengan memanfaatkan teknologi yang semakian berkembang dengan lebih baik di Remaja Karang Taruna Desa Padang Bandung Kabupaten Gresik. Kegiatan ini terbagi menjadi empat tahapan, yaini observasi/ analisis kebutuhan mitra, sosialisasi, pelatihan dan evaluasi. Hasil pengabdian ini menunjukkan bahwa peserta memiliki peningkatan dalam pengetahuan serta keterampilan terkait kewirausahaan dan pemanfaatan teknologi dalam menjalankan usahanya, selain itu terjadi peningkatan dalam keinginan serta minat untuk menjadi wirausaha.
Co-Authors Afandi, Yosi Agustinus Doedyk Setiyawan Aminudin Azis Ina Syarifah Netty Lisdiantini Ridho Muarief