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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Media Agribisnis (MeA)
Siti Kurniasih
Jambi University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Motivasi Petani Terhadap Peremajaan Tanaman Kelapa Sawit di Kecamatan Sungai Bahar Kabupaten Muaro Jambi Siti Kurniasih; Fidi Kaseta Pratama; Arsyad Lubis; Endy Effran
Jurnal MeA (Media Agribisnis) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v7i2.139

Abstract

Motivation as a form of encouragement that arises from farmers both from outside and inside towards oil palm rejuvenation which encourages farmers  to do rejuvenation and those who have not done rejuvenation in order to improve    agricultural development through increasing the productivity of oil palm plants. This study aimed to: 1) To describe the condition of oil palm rejuvenation in Sungai Bahar Sub-district, Muaro Jambi Regency, 2) To find out the difference in motivation between farmers who had done rejuvenation and farmers who had not yet done oil palm rejuvenation in Sungai Bahar District, Muaro Jambi Regency. This research was carried out from July to August 2021 in Sungai Bahar District, Muaro Jambi Regency intentionally (purposively). The data used were primary data    and secondary data. The population in this study were oil palm farmers in Sungai Bahar District. The sampling technique in this study used double sampling, namely  random sampling and quota sampling. The number of sample farmers were 60  farmers with the distribution of 30 farmers who had not yet done oil palm rejuvenation in Suka Makmur and Marga Mulya villages and 30 farmers who had  done oil palm rejuvenation in Suka Makmur and Marga Mulya villages. While the data analysis used was descriptive analysis and quantitative analysis using the Mann Withney test. The results showed that: 1) Rejuvenation of conventional techniques in Sungai Bahar District using BPDPKS funding sources began in 2018. There were two farmer groups that received rejuvenation funding from BPDPKS in Sungai Bahar District, namely KUD Sari Makmur which was established in 2012 and Gapoktan Rambutan which was established in 2017. 2) The intrinsic motivation of          farmers who had not yet replanted was in the low category, i.e 39%, where debt wdas an obstacle to replanting oil palm plantations, on the external side, farmers who  had replanted were in the high category 63.4 %, as well as those who had not yet done rejuvenation classified in the high category, i.e. 62.6%.
Pola Saluran Pemasaran Agroindustri Kopi Bubuk Di Desa Muara Madras Kecamatan Jangkat Kabupaten Merangin Siti Kurniasih; Endy Effran
Jurnal Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.22

Abstract

This study aims 1) To describe the marketing location of coffee powder in Muara Madras Village in Merangin Regency and outside Merangin Regency. 2) To find out the pattern of marketing channels for ground coffee agroindustry in Muara Madras Village, Jangkat District, Merangin Regency. 3) To find out the marketing efficiency channel for coffee powder in Muara Madras Village, Jangkat District, Merangin Regency. This research was conducted from 21 June 2021 to 02 July 2021 with primary and secondary data sources. The analytical method used in this research is descriptive qualitative and quantitative analysis with a sample of 3 agroindustry 19 traders. The results showed that 1) The distribution of marketing locations for ground coffee in Muara Madras Village from the total distribution of 70 percent of ground coffee marketing was in Merangin Regency, namely Bangko District and sales out of Merangin Regency, 2) Marketing of ground coffee in Muara Madras Village consisted of 3 marketing channel patterns, namely: (I) agroindustry - final consumers, (II) agroindustry - sub-district retailers - final consumers, (III) agroindustry - village retailers - final consumers. 3) Based on the marketing efficiency indicators with the marketing margin approach, the technical marketing efficiency index (IET), and the economic efficiency index (IEE) it has been explained that of the three marketing channel patterns, agro-industry I (agro-industry – end consumer) is more efficient in terms of the margin of the marketing pattern. I am more efficient because there is no price difference between agro-industry and end consumers and based on marketing efficiency, technical efficiency index (IET), and economic efficiency index (IEE) my marketing channel pattern is more efficient than other marketing channel patterns.Keywords: Marketing Distribution, Marketing Channel Pattern, Marketing Efficiency, Ground Coffee
Co-Authors Arsyad Lubis Endy Effran Fidi Kaseta Pratama