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All Journal Admisi dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Community Services (AJCS) Technology and Society Perspectives (TACIT)
Bagus Yunianto Wibowo, Bagus Yunianto
Program Studi Sistem Informasi Fakultas Teknologi Informasi UNIVERSITAS STIKUBANK SEMARANG
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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 1 
Analysis of Chatime Customer Loyalty through Customer Experience and Perceived Quality with Brand Reputation as Intervening Variable Wibowo, Bagus Yunianto
Admisi dan Bisnis Vol 22, No 1 (2021): PEBRUARI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i1.2488

Abstract

This research was conducted to determine consumer loyalty or customer loyalty of chatime outlets through customer experience and perceived quality with brand reputation as an intervening variable during the Covid-19 pandemic. Respondents in this study were visitors to chatime outlets from students and workers in Semarang city with a sample of 100 respondents from the entire population. This study uses confirmatory factor analysis techniques and maximum likelihood estimation on SEM (Structural Equations Modeling) from the statistical package AMOS 24.0 (Analysis of Moment Structure). The data collection technique used a questionnaire with a Likert scale. The parameter estimation results are in accordance with the hypothesis that customer experience significantly affects brand reputation with a critical ratio (cr) of 5.100 and P-Value ***, perceived quality has a positive effect on brand reputation with a critical ratio (cr) of 6.637 and P-Value ***, and brand reputation has a positive effect on customer loyalty with a critical ratio (cr) of 9,231 and P-Value ***. From this study it can be learned that in the midst of the Covid-19 pandemic, consumers are still very enthusiastic and loyal to buy chatime both online or come to chatime outlet even though there are many similar competitors with lower prices
Business Incubation Strategy of Information Technology in Stimulating Innovation and Supporting SME Growth in the Community Environment Sutrisno, Sutrisno; Hadi, Dwi Prastiyo; Prayitno; Wibowo, Bagus Yunianto
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.144

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) has become a key driver of the economy in many countries, including Indonesia. MSMEs not only make significant contributions to job creation but also play a crucial role in supporting economic inclusion and reducing socio-economic disparities. This research aims to provide an in-depth understanding of the business incubation strategy of information technology and its impact on the growth of MSMEs in the community environment. This study utilizes a literature review method to compile a comprehensive understanding of the topic and gather data from Google Scholar for the years 1994-2023. The results of the study indicate that the business incubation strategy of information technology has significant potential in stimulating innovation and supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in the community environment. By providing access, training, collaboration, and appropriate financial support, MSMEs can more effectively utilize information technology to enhance their competitiveness and productivity.
PELATIHAN Ms. POWER POINT UNTUK PENGAJARAN BAGI GURU KB BAITUL MUHTADIN SEMARANG Wiedayanti, Destine Fajar; Subandi, Subandi; Karnowahadi, Karnowahadi; Prasetya, Budi; Hasyim, Fatchun; Suroija, Noor; Zaenuddin, Achmad; Wibowo, Bagus Yunianto; Purnamasari, Eva
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22770

Abstract

Mitra kegiatan pengabdian ini adalah guru KB Baitul Muhtadin, Kota Semarang. Kontribusi dalam kegiatan ini dalam bentuk penyediaan tempat, sarana, dan prasarana kegiatan. Khalayak sasaran ini memiliki permasalahan dalam kreatifitas pengajaran yang diterapkan secara intensif untuk menambah penguasaan materi untuk guru KB Baitul Muhtadin Semarang dengan cara menggunakan berbagai macam fitur yang ada dalam MS. PowerPoint seperti penambahan warna, gambar, suara maupun video dapat menjadi daya tarik murid dalam menangkap materi pembelajaran. Khalayak sasaran adalah para guru dan pengurus Yayasan di KB Baitul Muhtadin Semarang sejumlah 10 orang.  Permasalahan yang dihadapi oleh khalayak sasaran adalah kelemahan dalam membuat materi pembelajaran yang menarik dengan menggunakan Ms Powerpoint. Materi yang dibuat dalam bentuk ppt diharapkan tidak hanya berisi dengan tulisan yang cenderung membosankan anak didik, namun dapat disisipkan animasi, gambar, suara, maupun video ke dalam ppt yang dibuat oleh para guru. Kegiatan ini dilakukan untuk memberikan bekal pengetahuan dan keterampilan dalam menggunakan Ms. PowerPoint dengan mengoptimalkan seluruh fitur yang ada. Kegiatan ini akan memberi pengetahuan lebih dalam dan menyeluruh mengenai seluruh fitur dalam Ms. PowerPoint yang dapat dimanfaatkan oleh guru. Dari kegiatan ini diharapkan para guru KB Baitul Muhtadin Semarang dapat memanfaatkan Ms powerpoint untuk meningkatkan kualitas pengajaran yang dilakukan. Setelah pelatihan yang dilakukan, para guru diberikan tugas untuk membuat suatu materi belajar bagi siswa didik dengan menggunakan fitur menarik yang ada di dalam Ms Powerpoint.
MENINGKATKAN KEMAMPUAN KOMUNITAS DENGAN DIGITAL MARKETING DAN PENDAMPINGAN OSS PADA KOMUNITAS UMKM KELURAHAN MANGUNHARJO Pratiwi, Mona Inayah; Eviyanti, Novitasari; Wiedayanti, Destine Fajar; Luthfia, Irin Mirrah; Wibowo, Bagus Yunianto; Setyawan, Nanang Adie
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.31237

Abstract

Kegiatan usaha masyarakat, khususnya usaha mikro kecil dan menengah (UMKM), memberikan banyak  manfaat bagi masyarakat umum, namun karena kurangnya dukungan legalitas usaha, pengembangan usaha tidak berjalan sesuai harapan sehingga sulit untuk dimulai. Dukungan diperlukan bagi usaha kecil dan menengah untuk mendapatkan  izin usaha  yang sah. Program layanan pendampingan dan pelatihan ini melibatkan 10 pelaku UMKM yang bergerak di berbagai sektor usaha seperti fesyen, kuliner, dan kerajinan tangan dari desa Mangunharjo, Kota Semarang. Kegiatan ini bertujuan untuk meningkatkan kesadaran para pelaku UMKM terhadap pengelolaan legalitas usaha tentang Pelayanan Perizinan Berusaha Terintegrasi Berbasis Risiko. Dalam pengabdian ini juga kami sampaikan pelatihan pemasaran digital melibatkan pendaftaran lokasi bisnis dan detail bisnis Anda secara legal ke Google Bisnisku, mengintegrasikan dan menggabungkan berbagai aplikasi media sosial online, dan memungkinkan pelanggan  menggunakan aplikasi Google Maps, memperluas jangkauan pelanggan, strategi pemasaran di Instagram Bisnis, serta kemudahan proses pemesanan dan komunikasi dari pelanggan ke pemilik bisnis melalui fitur katalog produk WhatsApp for Business. Strategi terintegrasi berbagai media bisnis online ini memungkinkan menyebarkan informasi mengenai produk dan layanan mitra UMKM.
The Iconic Brand Love of Batik through Creativity Incubation to Nurul Islami Semarang High School Students Astuti, Rif’ah Dwi; Setiawan, Andi; Wibowo, Bagus Yunianto; Wahyuni, Sri; Saptianing, Saptianing; Sulistiyani, Endang; Wiedayanti, Destine Fajar; Muhamadin, Norhaslinda bt
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10388

Abstract

The potential of Indonesian batik is at risk of being eroded without any preservation and development efforts being made by Indonesian batik craftsmen. This service program identifies a gap in the curriculum and extracurricular content, namely elements of local wisdom and culture that have not been fully adopted by Nurul Islami Unggulan High School. The program implements a creativity incubation approach for Nurul Islami Unggulan High School students so as to strengthen the love of batik as a beloved iconic brand. Furthermore, the objective of this service program is to reinforce character education, which aims to enhance students' knowledge, appreciation, and love for batik. The outcomes of community service are anticipated to serve as a foundation for future service activities.
Stimulation of Interest in Saving and Investing in the Capital Market Ade, Sinar Hubriyan; Tamrin, Moh.; Wibowo, Bagus Yunianto; Amalia, Evinta
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i7.10466

Abstract

Saving is a wise and strategic step that illustrates a person's commitment to financial well-being and security in the future. This service was carried out in the community of Sukorejo Village, Gunungpati District, Semarang City. This socialization needs to be carried out so that participants can prepare for retirement which can provide financial freedom in old age. The goal to be achieved is to provide understanding to the public about the importance of saving and investing. This activity applies presentation and question and answer methods. The service team provided supporting materials in the form of brochures and booklets that could be a reference for participants. This service aims to stimulate people's interest in saving and investing and create a more financially independent society as well as prepare for emergencies and a better retirement.
Co-Authors Ade, Sinar Hubriyan Amalia, Evinta Andi Setiawan Astuti, Rif’ah Dwi Budi Prasetya Dwi Prastiyo Hadi, Dwi Prastiyo Eviyanti, Novitasari Hasyim, Fatchun Karnowahadi, Karnowahadi Luthfia, Irin Mirrah Muhamadin, Norhaslinda bt Nanang Adie Setyawan Pratiwi, Mona Inayah Prayitno Purnamasari, Eva Saptianing, Saptianing Sri Wahyuni Subandi Subandi Sulistiyani, Endang Suroija, Noor Sutrisno, Sutrisno Tamrin, Moh. Wiedayanti, Destine Fajar Zaenuddin, Achmad