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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian
Sarinah Sarinah
Halu Oleo University
Agriculture, Biological Sciences & Forestry Education

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Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan dan Pengemasan Diversifikasi Produk Berbasis Tepung Kaopi Sri Wahyuni; Sarinah Sarinah; Rosnawintang Rosnawintang; Asnani Asnani; Arby'in Pratiwi
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 5 Nomor 3 Tahun 2022
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v5i3.1984

Abstract

This activity is a service activity by empowers the community with the aim of increasing economic value and making product diversity. Activities were carried out on the diversification of cocoa flour-based products. The method used in this product creation activity is to adjust the needs in the field, as is the case with how to create products according to the tastes and needs of consumers. As for the diversity that can be made according to needs, such as brownies, Roti Jala, Cookies, and Pizza. The manufacture of these products is always carried out on product diversification development. This method will give a high value to the selling price of the product produced. Community empowerment techniques are carried out through training and product manufacturing processes. In addition, training was also carried out on the packaging. The purpose of this training is to increase the knowledge and skills of the people who are fostered in this empowerment. This activity gives good results because it can diversify products from cocoa flour and have an impact on increasing income. Moreover, this activity was carried out during this pandemic, so that the development of diversified products made from local cocoa food raw materials would have a positive impact on the economic value of the community. This activity ends with an organoleptic test on the product which includes aroma, taste, and texture. The technique is done by providing cake ingredients per product and equipment assistance to 1 selected participant in the activities carried out.
Marketing Strategy Analysis Jambu Mete Using Analytical Hierarchy Procces (AHP) Approach (Case Study: UD. Azwan In Matano Oe Village Tongkuno District, Muna District) Muhamad Safar; Sarinah Sarinah; Muhammad Syukri
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 2, No 1 (2021): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v2i1.17403

Abstract

This study aims to determine the objectives of UD's cashew marketing strategy. Azwan uses the AHP method. Determination of stakeholders from the marketing strategy using the AHP method and to determine the alternative of the marketing strategy in the cashew business using the AHP method. Data was collected using the following methods: (a) interviews, (b) questionnaire/questionnaire techniques, and (c) documentation. The results showed that the cashew marketing strategy of the importance of each goal was an increase in income with a weighted value of (0.488), an increase in demand with a weighted value of (0.292); an increase in product quality with a weighted value of (0.118), and a price increase. Competing with a weighted value of (0.102). The selection of the stakeholder with the highest weight as a reference recommendation that underlies the selection of the cashew marketing strategy of the importance of each stakeholder, namely farmers with a weight value of (0.360), the government with a weight value of (0.145), companies with a weighting value of (0.255), academics with a weighted value of (0.112), and finance with a value of (0.129). The assessment of alternative strategies resulted in the highest weighting successively for the design of increasing and utilizing existing resources with a weighted value of (0.223), product development strategies with a weighted value of (0.357), and the need for market share strategies with a weighting of (0.311).
Co-Authors Arby'in Pratiwi Asnani Asnani Muhamad Safar Muhammad Syukri Rosnawintang Rosnawintang Sri Wahyuni