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All Journal Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian
Muhammad Syukri
Halu Oleo University
Agriculture, Biological Sciences & Forestry

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Marketing Strategy Analysis Jambu Mete Using Analytical Hierarchy Procces (AHP) Approach (Case Study: UD. Azwan In Matano Oe Village Tongkuno District, Muna District) Muhamad Safar; Sarinah Sarinah; Muhammad Syukri
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 2, No 1 (2021): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v2i1.17403

Abstract

This study aims to determine the objectives of UD's cashew marketing strategy. Azwan uses the AHP method. Determination of stakeholders from the marketing strategy using the AHP method and to determine the alternative of the marketing strategy in the cashew business using the AHP method. Data was collected using the following methods: (a) interviews, (b) questionnaire/questionnaire techniques, and (c) documentation. The results showed that the cashew marketing strategy of the importance of each goal was an increase in income with a weighted value of (0.488), an increase in demand with a weighted value of (0.292); an increase in product quality with a weighted value of (0.118), and a price increase. Competing with a weighted value of (0.102). The selection of the stakeholder with the highest weight as a reference recommendation that underlies the selection of the cashew marketing strategy of the importance of each stakeholder, namely farmers with a weight value of (0.360), the government with a weight value of (0.145), companies with a weighting value of (0.255), academics with a weighted value of (0.112), and finance with a value of (0.129). The assessment of alternative strategies resulted in the highest weighting successively for the design of increasing and utilizing existing resources with a weighted value of (0.223), product development strategies with a weighted value of (0.357), and the need for market share strategies with a weighting of (0.311).
Identification of Ripe Levels in Plantain Fruits Using Hue Saturation Intensity (HSI) Color Space Transformation Method Ade Sidratul Hayat; Muhammad Syukri; Sakir Sakir
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 2, No 1 (2021): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v2i1.17291

Abstract

The study aimed to determine the maturity level of plantain fruit using the Hue Saturation Intensity (HSI) color space transformation method. This study uses the Hue Saturation Intensity (HSI) color space transformation method to classify the level of ripeness of plantain fruit. The results showed that the Hue Saturation Intensity (HSI) color space transformation method was quite good at identifying the ripeness level of bananas based on the high accuracy of the test. Of the 20 fruit samples where ten unripe and ten ripe plantains were calculated, the maximum and minimum average values of H and S obtained conformity accuracy of 85%.
Co-Authors Ade Sidratul Hayat Muhamad Safar Sakir Sakir Sarinah Sarinah