Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nanda Windi Ani
Universitas Sarjanawiyata Tamansiswa
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Digital Marketing, Inovasi, dan Word of Mouth terhadap Keputusan Pembelian Azwar Azwar; Nanda Windi Ani; Aqilla Tauhidta Arla Putri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.149 KB) | DOI: 10.47467/alkharaj.v5i3.1751

Abstract

The purpose of this study was to analyze the influence of digital marketing, innovation, and word of mouth on purchasing decisions. This research was conducted on klotok coffee consumers in Yogyakarta. The number of samples in this study were 100 (one hundred) respondents who had made a purchase at Kopi klotok Yogyakarta. The technique of taking this sample data is by using a non-probability sampling technique. Data collection was obtained from the results of distributing questionnaires to klotok coffee consumers in Yogyakarta. Data analysis in this study using multiple linear regression analysis. The results of this study indicate that the digital marketing, innovation, and word of mouth variables have a positive and significant effect on the purchasing decision variables. The results of this study indicate that the higher the digital marketing, innovation, and word of mouth it will have a positive impact that will improve purchasing decisions. Keywords: digital marketing, innovation, word of mouth, purchasing decisions
Co-Authors Aqilla Tauhidta Arla Putri Azwar