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All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat JMM (Jurnal Masyarakat Mandiri) MANAJEMEN DEWANTARA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Economics and Business UBS Millah: Journal of Religious Studies IMPACTS: International Journal of Empowerment and Community Services
Azwar
Universitas Sarjanawiyata Tamansiswa
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PEMBERDAYAAN MASAYARAKAT SEBAGAI UPAYA MENINGKATKAN PENDAPATAN RUMAH TANGGA MELALUI PELATIHAN KERAJINAN TIE DYE Putri Dwi Cahyani; Azwar Azwar; Tri Ratna Purnamarini
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.782 KB) | DOI: 10.31764/jmm.v5i6.5736

Abstract

Abstrak: Pemberdayaan masyarakat dirasa sangat penting terutama pada masa Pandemi Covid-19. Masyarakat merasakan menurunnya pendapatan karena kegiatan ekonomi masyarakat yang tidak maksimal. Pengabdian kepada masayarakat yang kami lakukan bertujuan untuk meningkatkan skill kreatifitas, wawasan berwirausaha dan keterampilan baru bagi masyarakat. Diharapkan dengan melakukan pemberdayaan ibu-ibu rumah tangga akan meningkatkan nilai sosial ekonomi keluarga dan kemandirian dalam membangun kehidupan yang layak. Metode yang digunakan adalah demonstrasi praktik secara langsung pembuatan kerajinan Tie Dye. Selain itu, diberikan materi tentang pentingnya menjadi mompreneur, menggali ide dengan creative thinking, mendapatkan permodalan pada Lembaga keuangan, investasi dan menabung. Metode dilakukan dengan ceramah, tanya jawab/diskusi dan evaluasi. Kegiatan pengabdian dihadiri oleh 13 orang dari kelompok ibu-ibu PKK Dusun Sembir. Di akhir kegiatan, team melakukan wawancara dan feed back dengan peserta, sehingga didapatkan kesimpulan kesan dari peserta diantaranya kegiatan dinilai sangat menarik dan dapat menginspirasi peserta untuk kreatif dalam membuat kerajinan dari kain Tie Dye. Selain itu, peserta lebih paham tentang bagaimana berwirausaha berbasis home industry, mengerti bagaimana mendapatkan pendanaan dan semakin bijak dalam pengelolaan keuangan rumah tangga (menabung). Abstract: Community empowerment is very important, especially during the Covid-19 pandemic. People feel the decline in income due to community economic activities that are not optimal. Our community service aims to instill creativity skills, entrepreneurial insights and new skills for the community. It is hoped that by empowering housewives it will increase the socio-economic value of the family and independence in building a decent life. The method used is a direct demonstration of the manufacture of tie dye crafts. In addition, material was given about the importance of being a mompreneur, exploring ideas with creative thinking, getting capital from financial institutions, investing and saving. The method is done by lecture, question and answer/discussion and evaluation. The service activity was attended by 13 people from the PKK group of Dusun Sembir. At the end of the activity, the team conducted interviews and feedback with the participants so thah the conclusions obtained for participants’ impressions were that the activity was considered very interesting and could inspire participants to be creative in making crafts from Tie Dye fabric. In addition, participants understand more aout home industry based entrepreneurship, understand how to get funding and are wiser in managing household finances (saving).  
Pengaruh Digital Marketing, Inovasi, dan Word of Mouth terhadap Keputusan Pembelian Azwar Azwar; Nanda Windi Ani; Aqilla Tauhidta Arla Putri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.149 KB) | DOI: 10.47467/alkharaj.v5i3.1751

Abstract

The purpose of this study was to analyze the influence of digital marketing, innovation, and word of mouth on purchasing decisions. This research was conducted on klotok coffee consumers in Yogyakarta. The number of samples in this study were 100 (one hundred) respondents who had made a purchase at Kopi klotok Yogyakarta. The technique of taking this sample data is by using a non-probability sampling technique. Data collection was obtained from the results of distributing questionnaires to klotok coffee consumers in Yogyakarta. Data analysis in this study using multiple linear regression analysis. The results of this study indicate that the digital marketing, innovation, and word of mouth variables have a positive and significant effect on the purchasing decision variables. The results of this study indicate that the higher the digital marketing, innovation, and word of mouth it will have a positive impact that will improve purchasing decisions. Keywords: digital marketing, innovation, word of mouth, purchasing decisions
Pengaruh Produk dan Harga Terhadap Keputusan Pembelian di Shopee.com Azwar; Lalu Supardin; Budi Setiawan; Audita
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12634

Abstract

Penelitian ini bertujuan untuk menguji pengaruh produk dan harga terhadap keputusan pembelian. Reponden dalam penelitian ini adalah konsumen di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 120 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) Produk secara parsial berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. 2) Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. 3) Produk dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. Kata Kunci: Produk, Harga, Keputusan Pembelian
THE EFFECT OF SERVICE QUALITY, PERCEPTION OF QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS : (Case Study at the Consumer Center By Yu Tum Gunungkidul) azwar azwar; Rinda Ardina Dewi; Chicita Murdiningrum
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 6 No 2 (2022): Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v6i2.13754

Abstract

This study aims to analyze the effect of Service Quality, Perceived Quality, and Brand Image on Consumer Purchase Decisions of Yu Tum Gunung Kidul Souvenir Center. The object of this research is the Yu Tum Souvenir Center with a sample of 100 respondents. This type of research is descriptive and quantitative, with a purposive sampling technique. The data were processed using SPSS 25. The results showed that: (1) Service Quality partially had a significant positive effect on the Yu Tum Souvenir Center's consumer purchasing decisions, and (2) Quality perceptions partially had a significant positive effect on the Souvenir Center's consumer purchasing decisions. By Yu Tum, (3) Brand Image partially has a significant positive effect on Consumer Purchase Decisions of Yu Tum Souvenir Center (4) Service Quality, Perceived Quality, Brand Image simultaneously have a significant positive effect on Consumer Purchasing Decisions of Yu Tum Souvenir Center.
Analisis Minat Berwirausaha Masyarakat Daerah Istimewa Yogyakarta Mohammad Ahyar Syafwan Lysander; Dika Prawita; Azwar Azwar
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Journal of Economics and Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.255

Abstract

Upaya menumbuhkan minat berwirausaha dikalangan masyarakat masyarakat merupakan salah satu bentuk keberhasilan pemerintah D.I Yogyakarta dalam upaya membantu pemerintah pusat untuk mengurangi pengangguran. Kreativitas dan inovasi merupakan modal awal dalam menumbuhkan minat berwirausaha. Minat wirausaha ini dipengaruhi oleh beberapa faktor diantaranya kepribadian wirausaha, pengetahuan wirausaha, keterampilan wirausaha dan faktor lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh kepribadian wirausaha, pengetahuan wirausaha, keterampilan wirausaha terhadap minat wirausaha masyarakat melalui lingkungan. Metode penelitian ini menggunakan pendekatan kuantitatif. Subyek dalam penelitian yaitu masyarakat Daerah Istimewa Yogyakarta dengan populasi 3,689 juta (2020) responden, sampel diperoleh dengan teknik accidental sampling sebanyak 100 responden. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan smart PLS dan analisis jalur (path analysis). Hasil analisis data menunjukan variabel kepribadian wirausaha, pengetahuan wirausaha, keterampilan wirausaha berpengaruh terhadap minat wirausaha dan melalui faktor lingkungan.
Islamic Finance Practices in Micro, Small, and Medium Enterprises in Indonesia: A Systematic Literature Review Selamet Hartanto; Tri Suparyanto; Azwar
Millah: Journal of Religious Studies Vol. 22, No. 2, August 2023
Publisher : Program Studi Ilmu Agama Islam Program Magister, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/millah.vol22.iss2.art6

Abstract

This study analyzes Islamic finance practices in micro, small, and medium enterprises (MSMEs) in Indonesia from an Islamic economics perspective. This study employed a systematic literature review method following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). The main data source was written material that analyzed the impact of Islamic finance practices on MSMEs in Indonesia. The findings demonstrate that Islamic finance practices positively influence the growth of MSMEs in Indonesia. This study indicates that Islamic finance practices have substantial potential for enhancing the well-being of MSMEs in the country. Noteworthy growth factors for MSMEs encompass Islamic business and economic ethics, innovation, and ethical and moral considerations. Islamic finance practices are a promising option for Indonesian MSMEs to enhance their business growth. Therefore, adopting Islamic finance practices can contribute to improving business performance and fostering MSMEs' growth. Future research may involve empirical studies to gain a more comprehensive understanding of Islamic finance practices in Indonesian MSMEs.
Development Program on Digital Marketing and Brand Strengthening for Cellular Businesses in Gunungkidul Regency Candra Eka Prasetiya; Audita Nuvriasari; Azwar; Nurul Putri Ardiani; Mifta Ul’Ulum
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13065

Abstract

The development of communication technology has boosted the level of business competition, one of which is SMEs selling mobile phones. Msellular & Apple Store is one of the SMEs engaged in mobile phone trading and is located in Wonosari, Gunungkidul, DIY. The business problems faced by Msellular & Apple Store are (1) Social media as an online marketing tool has not been used optimally (2) The identity or brand of the store is not well known by the local community (3) There is no customer database that can be used as a source of marketing programs. The solution to solve that problem are: (1) Optimizing the use of social media through improving design and content, (2) Strengthening store branding through collaboration with other parties and (3) Develop a customer database based on information technology. The methods used in this program are: (1) counseling, (2) training and (3). Mentoring. The counseling carried out is educating partners about strategies for strengthening brands and expanding cooperation networks. Training activities include: (1). content creation for marketing through social media and (2). create a customer database based on IT. Mentoring is intended to monitor program implementation. The results of this activity are: (1). content on social media is increasingly attractive and used as a marketing tool, (2). the establishment of cooperation with other parties to strengthen the store brand and (3). availability of customer database to support marketing activities.
Co-Authors Aqilla Tauhidta Arla Putri Audita Nuvriasari Audita Nuvriasari Budi Setiawan Candra Eka Prasetiya Chicita Murdiningrum Dika Prawita Lalu Supardin Mifta Ul’Ulum Mohammad Ahyar Syafwan Lysander Nanda Windi Ani Nurul Putri Ardiani Putri Dwi Cahyani Rinda Ardina Dewi Selamet Hartanto Tri Ratna Purnamarini Tri Suparyanto