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All Journal Proceeding International Conference on Information Technology and Business
Ketut Sardoni
Institut Informatika dan Bisnis Darmajaya
Computer Science & IT Economics, Econometrics & Finance

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THE DETERMINANT OF DIGITAL BASED BRAND LOYALTY WITH BRAND LOVE AS MODERATING VARIABLE OF EL’S COFFEE Ketut Sardoni; Faurani Santi Singagerda; Nia Lefiani
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to determine the effect of Brand Image, Customer Satisfaction, Brand Trust on Brand Loyalty with Brand Love as a moderating variable in El coffee in Bandar Lampung. Problems that take the study of this tends to the development of a brand that is highly influential for the growth of a business to create consumer loyalty so there is no decline. The type of research is using research quantitatively with methods of causal research. The samples in the study are totaled 100 responded by using the formula slovin and using techniques sampling purposive sampling. Research is using the method of analysis of SEM by using application Smart PLS. The hypothesis in the study to determine whether the brand image impact positively on Customer Satisfaction and Brand Trust, Are Customer Satisfaction impact positively on Brand Trust, Are Customer Satisfaction and Brand Trust impact positively on Brand Loyalty, and Customer Satisfaction, Brand Trust and Brand Loyalty influential positive to Brand Love.Keywords: Brand Image, Customer Satisfaction, Brand Trust, Brand Love, and Brand Loyalty.
CONSUMER ATTITUDE MEASUREMENT TOWARDS ONLINE SHOPPING Nia Lefiani; Anggalia Wibasuri; Ketut Sardoni; Yuliasari Yuliasari
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU), Customer Experience (CE) and Website Image (WI) effect on the Attitude to Use (AU) on Online Shopping (OS) in Indonesia. This type of research is Causal Associative research. Sampling in this study uses a purposive sampling technique with a sample size of 100 respondents taken using the Slovin formula. The data analysis method in this study uses the Partial Least Square (PLS) method. The design of this hypothesis among others Perceived ease of use (PEU) impact positively on Attitude to Use (AU), the Perceived usefulness (PU) impact positively on the Attitude to Use (AU), Customer Experience (CE) effect positive to Attitude to Use (AU), web Image (WI) impact positively on the Attitude to Use (AU).Keywords: Perceived Ease of Use (PEU), Perceived Usefulness (PU), Customer Experience, Website Image and Attitude to Use.
Co-Authors anggalia wibasuri Faurani Santi Singagerda Nia Lefiani Yuliasari Yuliasari