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All Journal Proceeding International Conference on Information Technology and Business International Journal of Artificial Intelligence Research Jurnal Publika Pengabdian Masyarakat
Faurani Santi Singagerda
Institut Informatika dan Bisnis Darmajaya
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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THE DETERMINANT OF DIGITAL BASED BRAND LOYALTY WITH BRAND LOVE AS MODERATING VARIABLE OF EL’S COFFEE Ketut Sardoni; Faurani Santi Singagerda; Nia Lefiani
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to determine the effect of Brand Image, Customer Satisfaction, Brand Trust on Brand Loyalty with Brand Love as a moderating variable in El coffee in Bandar Lampung. Problems that take the study of this tends to the development of a brand that is highly influential for the growth of a business to create consumer loyalty so there is no decline. The type of research is using research quantitatively with methods of causal research. The samples in the study are totaled 100 responded by using the formula slovin and using techniques sampling purposive sampling. Research is using the method of analysis of SEM by using application Smart PLS. The hypothesis in the study to determine whether the brand image impact positively on Customer Satisfaction and Brand Trust, Are Customer Satisfaction impact positively on Brand Trust, Are Customer Satisfaction and Brand Trust impact positively on Brand Loyalty, and Customer Satisfaction, Brand Trust and Brand Loyalty influential positive to Brand Love.Keywords: Brand Image, Customer Satisfaction, Brand Trust, Brand Love, and Brand Loyalty.
Pandemics' Contagion And Spillover Effects On Global Financial Markets Faurani Santi Singagerda; Anggalia Wibasuri; Andi Desfiandi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.878

Abstract

This study will examine at the relationships and influence of economy factors on another variable of the Covid-19 Pandemic effect on The Financial Market Index on The Indonesia Stock Exchange during the coronavirus pandemic. Considering daily Covid-19 confirmed cases from the United States and China, as well as the Stock Indexes of the United States, China, and Indonesia from January 1, 2020 to October 30, 2020. The results demonstrate that the total active instances of Covid-19 in the United States (USAC) have a positive impact on the Indonesian Financial Market Index (JKFINA). It is indicated by a decline in primary industry and its contribution to economic growth, which has impacted on China's raw material export to Indonesia. Many corporations have dropped, causing issues with the banking industry and, as a result, a negative influence on the Indonesian Financial Stock Index (JKFINA). Given these conditions, the Indonesian government must fully support the activities of small, medium, and large businesses in order to maintain and promote Indonesia's export activities, provide simplicity in export permits, accelerate the export licensing process, and pay more attention to the rules set by the US. Due to the restriction of raw material supply from China, Indonesia needs to be able to optimize its own resources
PEMBELAJARAN DI RUMAH BERBASIS MASYARAKAT: MENGATASI TANTANGAN PENDIDIKAN DAN MENDORONG MOTIVASI BELAJAR SELAMA PANDEMI COVID-19 Faurani Santi Singagerda; Winda Rika Lestari; Sri Lestari; Andien Amalia
Jurnal Publika Pengabdian Masyarakat Vol 5, No 1 (2023): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v5i1.3801

Abstract

Kebijakan “jaga jarak atau Physical Distancing” yang diterapkan pemerintah sebagai pencegahan wabah Covid-19 memberikan banyak dampak pada manusia, salah satunya pada proses Pendidikan yang dari tatap muka menjadi pembelajaran jarak jauh. Banyak kendala yang dihadapi oleh para orang tua dalam membimbing, mengarahkan terutama mengajari anaknya jika ada kesulitan dalam belajar di rumah. Kegiatan pengabdian masyarakat dilaksanakan di Desa Batu Putu berupa pendampingan bimbingan belajar di rumah bagi siswa sekolah dasar desa Batu Putu, Teluk betung Timur, Bandar Lampung. Kegiatan ini dilakukan untuk menumbuhkan motivasi belajar siswa dan membantu permasalahan yang terjadi pada siswa sekolah dasar. Selain itu juga diberikan sosialisasi kepada orang tua agar lebih maksimal dalam mendampingi anak belajar dari rumah. Kegiatan dilakukan dalam tahap persiapan, pelaksanaan, sosialisasi, dan evaluasi. Evaluasi dilakukan dengan memberikan kuesioner pertanyaan mengenai pendampingan yang dilakukan. Hasilnya para siswa dan orang tua sangat puas, terbantu dalam belajar di rumah, dan mendukung kegiatan pendampingan belajar selama pandemic covid 19.Kata Kunci—physical distancing, kegiatan pendampingan belajar, manfaat kegiatan.
Co-Authors Andi Desfiandi Andien Amalia anggalia wibasuri Ketut Sardoni Nia Lefiani Sri Lestari Winda Rika Lestari