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All Journal Benefit: Jurnal Manajemen dan Bisnis
Michelle Indriyanti Supatra, Michelle Indriyanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang) Supatra, Michelle Indriyanti; Retnawati, Berta Bekti
Benefit Volume 13 No 2 Desember 2009
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new modern retail, the response to the new modern retail 7P viewed from the side, so that it could be concluded about the spending habits of behavior had changed after the new modern retail. The conclusion of this study, only a few respondents who intend to move to new modern retail, though seen some positive findings from both these retail. Suggestions provided, before making a new retail, retail manager must select the consumer that will be addressed and also study the characteristics of existing customers in the city of Semarang that retail businesses can survive and become a favorite shopping place for consumers. 
PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang) Supatra, Michelle Indriyanti; Retnawati, Berta Bekti
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 13 No 2 Desember 2009
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v13i2.1306

Abstract

This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new modern retail, the response to the new modern retail 7P viewed from the side, so that it could be concluded about the spending habits of behavior had changed after the new modern retail. The conclusion of this study, only a few respondents who intend to move to new modern retail, though seen some positive findings from both these retail. Suggestions provided, before making a new retail, retail manager must select the consumer that will be addressed and also study the characteristics of existing customers in the city of Semarang that retail businesses can survive and become a favorite shopping place for consumers. 
Co-Authors Berta Bekti Retnawati