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All Journal Among Makarti INFOKAM IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Dayasaing Jurnal Ekonomi Syariah Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis Al Tijarah Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Shirkah: Journal of Economics and Business Magisma: Jurnal Ilmiah Ekonomi dan Bisnis INTEGRITAS : Jurnal Pengabdian Jurnal Manajemen Universitas Bung Hatta El-Qist : Journal of Islamic Economics and Business (JIEB) Journal of Islamic Economics and Finance Jurnal Pariwisata Indonesia Labatila: Jurnal Ilmu Ekonomi Islam Abdi Makarti

Rina Sari Qurniawati, Rina Sari

STIE AMA Salatiga

Author-ID : 539677

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PERAN PROMOSI MEDIA SOSIAL PADA PEMILIHAN PROGRAM STUDI MANAJEMEN BISNIS SYARIAH Yulfan Arif Nurohman; Alvin Yahya; Rina Sari Qurniawati
Among Makarti Vol 11, No 2 (2018): AMONG MAKARTI
Publisher : Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v11i2.168

AbstractFor two consecutive years the Islamic Business Management Study Program (MBS) of IAIN Surakarta received an award from SPAN-UM PTKIN (National Academic Achievement Selection - State Islamic Religious College Entrance Examination) in the highest number of applicants in the State Islamic Institute (IAIN) category. The selection of the right study program is a hope for prospective students as a provision for the future. Various sources of information are sought to obtain information related to study programs. The development of information technology makes social media a tool used in marketing. Respondents in this study were 101 Islamic Business Management Study Program students. Data collection techniques using survey methods by giving questionnaires to respondents. In testing the research model, researchers used descriptive analysis methods and linear regression on the SPSS statistical program to test the validity, reliability and research hypothesis. The results of the study show that there is a relationship between the role of social media promotion in the selection of study programs. This is shown in the variables of personal relevance, message and brand familiarity, there is a positive influence on the selection of study programs. So, it can be said that the official social media accounts owned by IAIN Surakarta Syariah Business Management Study Program (MBS) can build trust in their followers to keep up with the latest information through social media so as to increase value. Keywords : media sosial, personal relevance, interactivity, message, brand familiarity

STRATEGI PENGEMBANGAN DESA WISATA MENGGORO SEBAGAI WISATA HALAL Yulfan Arif Nurohman; Rina Sari Qurniawati
Among Makarti Vol 14, No 1 (2021): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v14i1.200

Parawisata mengalami keterpurukan sejak pandemi covid-19 masuk Indonesia. Kebijakan penutupan dan penghentian sementara segala aktivitas parawisata dilakukan oleh pemerintah untuk mengurangi penyebaran virus. Dampak kebijakan tersebut ialah penurunan pendapatan pengelola parawisata dan masyarakat yang terlibat langsung adanya keberadaan wisata. Saat ini berbagai upaya dilakukan untuk memulihkan kembali kondisi parawisata di Indonesia. Salah satu potensi yang dapat dipulihkan dan dikembangkan ialah Desa Wisata Menggoro. Penelitian ini bertujuan untuk menyusun strategi pengembangan Desa Wisata Menggoro menjadi wisata halal agar lebih menarik minat kunjungan wisatawan. Metode yang digunakan adalah diskriptif kualitatif dengan analisis SWOT. Pengumpulan data dilakukan dengan cara observasi langsung terhadap desa wisata dan wawancara dengan pengelola desa wisata serta masyarakat yang terlibat langsung dengan wisata Desa Menggoro. Hasil dari penelitian berupa strategi pengembangan desa wisata menjadi wisata halal dengan memenuhi unsur-unsur wisata halal. Adapun strategi utama yang dilakukan ialah memasukan Desa Menggoro kedalam peta wisata halal, membangun penginapan syariah, sertifikasi halal makanan khas, dan pembangunan galeri keunggunlan desa

THEORITICAL REVIEW: PEMASARAN MEDIA SOSIAL Rina Sari Qurniawati
Among Makarti Vol 11, No 1 (2018): AMONG MAKARTI
Publisher : Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v11i1.159

Abstract The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media has become one of the most popular marketing channels for many companies, which aims at maximizing their influence by various marketing campaigns conducted from their social accounts on social networks. Social networking sites have become an avenue where retailers can extend their marketing campaigns to a wider range of consumers. Nowadays, it is practically impossible to formulate marketing strategy without taking social networks into consideration. Adapting some forms of marketing online through social media is a key node for all businesses. The importance of social media lies in its function as the new marketing/promotion platform, which may timely and interactively connect seller and buyers. Business-to consumer or business-to-business reasons use social media in every aspect of their daily life. Keywords: Social Media, Marketing, IMC, marketing tools

KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL DI LINGKUNGAN IAIN SURAKARTA Yulfan Arif Nurohman; Rina Sari Qurniawati
Among Makarti Vol 12, No 2 (2019): AMONG MAKARTI
Publisher : Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v12i2.182

Keputusan mahasiswa muslim dalam membeli makanan dan minuman belum memperhatikan labeliasi halal. Penelitian ini dilakukan untuk memahami keputusan pembelian produk makanan halal yang dilihat dari aspek label halal dan dimensi religiusitas. Penelitian ini mengambil sampel sebanyak 100 orang mahasiswa IAIN Surakarta. Pengambilan data dilakukan dengan menggunakan kuesioner lima poin skala Likert yang kemudian dianalisis dengan teknik statistik regresi linier berganda. Hasil penelitian ini menemukan bahwa variabel ritualistik, eksperensial, dan intelektual berpengaruh positif terhadap keputusan pembelian produk makanan halal. Sedangkan variabel label halal, ideologis, dan konsekuensial tidak berpengaruh terhadap keputusan pembelian produk makanan halal.Kata kunci : keputusan pembelian, label halal, religiusitas

THEORITICAL REVIEW: TEORI PEMASARAN HIJAU Rina Sari Qurniawati
Among Makarti Vol 10, No 2 (2017): AMONG MAKARTI
Publisher : Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v10i2.153

AbstrakSelama beberapa dekade terakhir, kelestarian lingkungan telah meningkat di puncak agenda politik internasional dan telah diakui sebagai pendorong utama inovasi. Akibatnya, jumlah perusahaan yang mengembangkan produk hijau telah berkembang pesat dan konsumen telah menunjukkan minat yang meningkat terhadap produk ini. Pemasaran produk hijau memerlukan pendekatan yang berbeda daripada memasarkan produk non-hijau (mis., Untuk melawan prioritas konsumen untuk kepentingan pribadi dan fokus pada jangka pendek vs. jangka panjang). Dengan demikian, memahami karakteristik utama produk hijau, mengidentifikasi faktor-faktor yang mempengaruhi harga dan kesediaan konsumen untuk membayar lebih banyak untuk mereka, saluran penjualan dan alat promosi (4Ps pemasaran hijau) akan sangat berguna bagi perusahaan yang bertujuan merancang, mengembangkan dan memasarkan. produk hijau Untuk alasan ini, sangat memahami Green Marketing akan mendorong, di satu sisi, menghasilkan lebih banyak produksi melalui pengembangan produk hijau dan, di sisi lain, konsumsi berkelanjutan melalui pemasaran yang sukses di dalamnya. Pekerjaan saat ini mencoba menyoroti pentingnya adanya komitmen perusahaan yang benar untuk melindungi lingkungan di balik komunikasi hijau yaitu, kesadaran ekologis harus menjadi salah satu nilai yang menentukan budaya organisasi. Kata kunci: Pemasaran hijau, 4P, Green marketing mix, Insentif

PENINGKATAN RELIGIUSITAS DAN PENDAPATAN KELUARGA MELALUI EKONOMI KREATIF PADA IBU RUMAH TANGGA DAN GENERASI MUDA DIKAWASAN BEKAS KERATON KARTASURA Yulfan Arif Nurohman; Melia Kusuma; Fahri Ali Ahzar; Nur Wicaksono; Rina Sari Qurniawati
ABDI MAKARTI Vol 1, No 2 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

The area of the former Kartasura Palace has interesting tourism potential to be developed. One way to develop tourism potential is through the creative economy with the presence of special culinary delights that can increase interest in visiting the people of Solo and its surroundings. The potential of the community that can be developed in supporting a typical culinary business are housewives and the younger generation. The collaboration of housewives and the younger generation in developing a typical culinary business has the opportunity to be successful in the future. In order for the business to run smoothly, training is carried out for housewives and the younger generation in the area of the former Kartasura Palace.

BUSINESS PLAN BAGI PENGUSAHA TAHU DI TENGAH NAIKNYA HARGA MINYAK GORENG DAN KEDELAI Rina Sari Qurniawati
ABDI MAKARTI Vol 1, No 1 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

This activity aims to provide entrepreneurs with an understanding of the importance of having a business plan to improve their entrepreneurial skills. The output target of this activity is that tofu entrepreneurs are expected to be able to grow creative ideas and innovations so that their businesses can grow. The method of activities carried out by the community service team is carried out in two stages, namely the method of collecting data through interviews and observations and then making a business plan together.

PENGEMBANGAN PEREKONOMIAN BURUH PABRIK TERDAMPAK PANDEMI COVID-19 Yulfan Arif Nurohman; Rina Sari Qurniawati
ABDI MAKARTI Vol 1, No 1 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

The implementation of community service activities aims to provide solutions to the problems that factory workers have been affected by COVID-19. As a result of the prolonged Covid-19 pandemic, the company suffered losses and made a policy that most factory workers in Salatiga City and Semarang Regency experienced layoffs and were laid off by the company. The method used in community service activities is to provide training to factory workers who have been affected by the COVID-19 pandemic and have been laid off and sent home. Activities in the implementation of community service include activities to identify and explore community potential, create SMEs centers and joint business groups, guidance on access to capital and business management, and training on the use of information technology as marketing development. The results of community service activities, participants have an understanding of the management and development of highly competitive SMEs through the use of information technology

PEMBAYARAN DIGITAL SEBAGAI SOLUSI TRANSAKSI DI MASA PANDEMI COVID 19: STUDI MASYRAKAT MUSLIM SOLO RAYA) Yulfan Arif Nurohman; Rina Sari Qurniawati; Fahri Ali Ahzar
Among Makarti Vol 15, No 2 (2022): AMONG MAKARTI (EDISI KHUSUS DIES NATALIS KE 38)
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i2.333

Pemerintah menganjurkan kepada masyarakat untuk melakukan transaksi non tunai saat pandemi covid-19 melanda Indonesia agar penularan dapat teratasi. Saat ini pemerintah sudah melonggarkan kebijakan terkait penanganan virus covid-19 sehingga masyarakat sudah berangsur melakukan aktivitas secara normal. Penelitian ini dilakukan untuk menguji faktor-faktor yang memengaruhi minat ulang masyarakat menggunakan aplikasi pembayaran non tunai pada masyarakat Muslim di Solo Raya. Adapun sampel dalam penelitian ini sejumlah 100 responden masyarakat Muslim yang melakukan transaksi non tunai. Teknik pengambilan sampel menggunakan purposive sampling. Analisi data yang digunakan menggunakan regresi linier berganda. .Hasil dari pengujian menunjukan bahwa persepsi kemanfaatan, persepsi kemudahan, kualitas layanan digital, dan e-trust berpengaruh terhadap minat ulang masyarakat Muslim Solo Raya untuk melakukan transaksi non tunai. Digital payment system dapat diandalkan untuk memudahkan aktivitas masyarakat

Determinan Penggunaan E-Wallet Generasi Milenial Muslim Aisyah Aisyah; Yulfan Arif Nurohman; Rina Sari Qurniawati; Fahri Ali Ahzar
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i01.993

The development of information technology provides advances in the financial sector, especially digital payments. At this time digital payments have become a necessity to get some of the access offered to the public. The purpose of this study is to examine the factors that determine the millennial generation to use e-wallets. The variables tested include perceived usefulness, perceived ease of use, perceived risk and perceived security. Respondents in this study are the Muslim millennial generation in Solo Raya area. Based on the results of the data search, a sample of 108 respondents was obtained. The technique of selecting respondents using purposive sampling which provides certain criteria to the sample. The research method used is descriptive research with multiple linear analysis. Tests were carried out using SPSS software by testing the validity and reliability before carrying out multiple regression to prove the hypothesis. Based on the data obtained, it shows that the majority of respondents are dominated by women, while the majority of jobs are private employees. The results of the variable test show that perceived usefulness and perceived usefulness have a positive influence on usage decisions for the Muslim millennial generation. The perceived risk and security variables do not affect the decision to use e-wallets.

Co-Authors Adjil Izzii Agus Setiawan Aisyah Aisyah Aisyah Nurul Sakinah Alif Waluyo Alvin Yahya Aulia Fatharani Bertha Kusuma Wardani Bertha Kusuma Wardani Bertha Kusuma Wardhani Bertha Kusuma Wardhani, Bertha Kusuma Dewi Wulansari Dhandy Rachmat Andreyan Fahri Ali Ahzar Fahri Ali Ahzar Fahri Ali Ahzar Fuad Hasyim Hasyim, Fuad Indah Setiyo Rukmi Kholifatun Khoirunnisa Lina Ayu Safitri Melia Kusuma Nur Wicaksono Nurohman, Yulfan Arif Tri Widodo Waluyo Waluyo Waluyo Waluyo Waluyo Waluyo Yanuar Surya Putra Yulfan Arif Nurohman Yulfan Arif Nurohman Yulfan Arif Nurohman

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