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All Journal Formosa Journal of Sustainable Research (FJSR) Asian Journal of Management Analytics
Dwinanto P. Susetyo
STIE Pasim Sukabumi
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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Volume Penjualan: Analisis Pendekatan Regresi Data Panel Deri Firmansyah; Dwinanto P. Susetyo; Asep Suryana; Dadang Saepuloh
Asian Journal of Management Analytics Vol. 1 No. 2 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v1i2.1479

Abstract

Penelitian ini menganalisis biaya operasional dan biaya promosi, hubungannya untuk memprediksikan volume penjualan. Model regresi menggunakan data panel dengan program EViews v10. Analisis regresi dengan pendekatan REM sebagai model terpilih, diperoleh melalui serangkaian  pengujian yaitu Chow test, uji Hausman test, dan LM test. Temuan menunjukkan biaya operasional memiliki korelasi dengan biaya promosi dalam memperkirakan volume penjualan. Variasi hubungan biaya operasional dan biaya promosi memiliki kontribusi pengaruh bersama terhadap volume penjualan. Secara individual menunjukkan bahwa biaya operasional terbukti berpengaruh positif signifikan terhadap volume penjualan, demikian juga biaya promosi. Biaya operasional dan biaya promosi secara serempak berpengaruh positif signifikan terhadap volume penjualan. Di era ekonomi digital dalam konteks serupa selain biaya operasional, adanya pendalaman dimensi biaya promosi yang menjadi biaya promosi offline dan online dapat ditambahkan untuk menganalisis tingkat efektifitas keduanya dalam memprediksikan volume penjualan sebagai modifikasi, memungkinkan sebagai peramalan dan masukan yang lebih baik untuk pertumbuhan penjualan, dapat menjadi pertimbangan penelitian selanjutnya.
Peran Mediasi Inovasi: Hubungan Antara Harga dan Kualitas Pelayanan dengan Kepuasan Konsumen Eka Pranajaya; Teddy Setiawan; Deri Firmansyah; Dwinanto P. Susetyo
Formosa Journal of Sustainable Research Vol. 1 No. 5 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i5.1576

Abstract

Price, service quality and innovation change the management game in an effort to find the right alternative to increase customer satisfaction as a form of adaptability. This study aims to examine the mediating role of innovation on the relationship between price and service quality to predict consumer satisfaction. The sample used as many as 160 with quota sampling technique. Path analysis was selected using the help of the Eviews v10 program, the indirect effect was carried out with the Sobel test. The findings of structural analysis I, show that price and service quality have a significant positive effect on innovation both individually and simultaneously. The results of structural analysis II, show that service quality directly has a significant positive effect on consumer satisfaction, while price directly has a significant negative effect on customer satisfaction. From the Sobel test, it is known that there is a significant positive causal effect of price and service quality on consumer satisfaction with the mediating role of innovation. Other causal effects related to price, service quality, the role of innovation and customer satisfaction still need to be investigated and developed.
Co-Authors Asep Suryana Dadang Saepuloh Deri Firmansyah Eka Pranajaya Teddy Setiawan