Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Global Expert: Jurnal Bahasa dan Sastra
Rosmaidar Rosmaidar
Universitas Bina Darma
Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SEMIOTIC ANALYSIS ON WEIGHT LOSS PRODUCT ADVERTISEMENTS Rosmaidar Rosmaidar; Tita Ratna Wulandari; Galiansa Galiansa
Global Expert: Jurnal Bahasa dan Sastra Vol 6, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.731 KB) | DOI: 10.36982/jge.v6i1.261

Abstract

The objectives of this study were to find outthe types of semiotic signs, the verbal and visual meanings of these signs, and the relationship among verbal and visual signs used in weight loss product ads. Qualitative method with descriptive approach was used in this study. 10 weight loss product ads were used in this study. There are icons, indexes, and symbols found in this study. There are 10 icons (100%), 7 indexes (70%), and 4 symbols (40%). Peirce’s theory was used in finding the types of semiotics in this study, and Saussure’s theory was used in finding the verbal and visual meanings as well as its relationship among them. The result of the study shows that the verbal and visual signs are used to create clear meanings and both of them have strong relationship in delivering messages of the products.Key words : Semiotic, Weight Loss Product Advertisements, and Verbal and Visual Signs.
Co-Authors Galiansa Galiansa Tita Ratna Wulan Dari