<![CDATA[Pandemi Covid-19 sampai saat ini belum berakhir di Indonesia, dampaknya sangat dirasakan oleh seluruh lapisan masyarakat, para pelaku ekonomi, dan perekonomian nasional. Salah satu pelaku ekonomi yang akan dikaji adalah Usaha Mikro Kecil Menengah (UMKM), kegiatan usahanyaberpotensi mengalami kerugian dan gulung tikar. Penurunan daya beli masyarakat akibat pandemi berkepanjangan, menambah buruk kondisi UMKM. Oleh karena perlu perhatian dan bantuan dari banyak pihak terutama pemerintah, swasta, dan akademisi kepada UMKM agar mampu melewati masa-masa sulitnya. Dibutuhkan strategi-strategi baru untuk menggairahkan kembali kegiatankegiatan UMKM. Melalui program pengabdian kepada masyarakat tim PKM berusaha untuk menerapkan strategi-strategi marketing, untuk pemberdayaan masyarakat pelaku UMKM, untukmembangun kekuatan ekonomi nasional dimasa depan. Program digitalisasi atau pemanfaatan pasar digital menjadi pilihan tepat sebagai strategi pemberdayaan masyarakat pelaku UMKM pada masa pandemi Covid-19 sehingga dapat menjangkau calon pelanggan yang lebih luar. Dalam mengenalkan dan memasarkan produk UMKM ibu Erin telah memanfaatkan media sosial facebook dan instagram, serta pasar digital seperti shopee.Kata Kunci: Pademi Covid-19, pelaku UMKM, Pemberdayaan, Digitasisasi. The Covid-19 pandemic has not yet ended in Indonesia, it is felt by all levels of society, economic actors, and the national economy. One of the economic actors to be studied is Micro and Small Enterprises (MSMEs), activities that may experience losses and go out of business. The decline in people's purchasing power due to the pandemic has worsened the condition of MSMEs. Because it needs attention and help from many people, especially the government, the private sector, and academia in order to be able to get through these difficult times. New strategies are needed to revitalize MSME activities. Through the community service program, the PKM team tries to implement marketing strategies, to empower the MSME community, to build national economic strength in the future. The digitization program or the use of digital markets is the right choice as a strategy for community empowerment for MSME actors during the Covid-19 pandemic so that they can reach out to potential customers. In introducing and marketing MSME products, Erin has used social media such as Facebook and Instagram, as well as digital markets such as Shopee. Keywords: Covid-19 Pandemic, MSME players, Empowerment, Digitization.]]>
