Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Kajian Ilmu Manajemen (JKIM)
Nurita Andriani
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH POSITIONING TERHADAP KEPUTUSAN PEMBELIAN Fathur Rosi; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.37 KB) | DOI: 10.21107/jkim.v1i2.11616

Abstract

This study discusses the problems that exist in one of the MSMEs in Bangkalan, namely KUB Bejrah Ghunah, the phenomenon in this company is good positioning but sales turnover according to the brand used has a bad perception in the minds of consumers. This study aims to determine the effect of positioning on purchasing decisions mediated by brand image. This study uses a quantitative approach with path analysis method, with a total of 100 respondents. The results showed that 1) positioning had a significant effect on purchasing decisions with tcount of 7.959 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 2) positioning has a significant effect on brand image with the value of t count is 8.957 t table is 1.9847 with a significance level of 0.000 less than 0.05. 3) Brand image has a significant effect on purchasing decisions with a tcount of 6.294 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 4) Positioning has a direct effect on purchasing decisions without going through brand image as a mediating variable with an effect value of 0.485.
Kepuasan Pengunjung Berdasarkan Kualitas Pelayanan dan Fasilitas Wisata pada Objek Wisata Bukit Jaddih di Kabupaten Bangkalan Rahmasari Tiara; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 1 (2021): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.018 KB) | DOI: 10.21107/jkim.v1i1.10599

Abstract

This study aims to determine whether service quality (X1) and tourist facilities (X2) affect visitor satisfaction (Y) on Bukt Jaddih tourism in Bangkalan Regency. The research method used in this research is quantitative method with descriptive quantitative type with a population of visitors who visit Jaddih Hill tourism. The sample in this study were 100 respondents who visited Bukit Jaddih tourism. For data collection, it was carried  out by distributing questionnaires. The results of this study indicate that the quality of service and tourist facilities has a positive and significant effect on the variable of visitor satisfaction in Bukit Jaddih tourism in Bangkalan Regency.
Analisis Potensi dan Strategi Pemasaran Destinasi Wisata Pantai The Legend Desa Padelegan Kabupaten Pamekasan Wulan Safitri; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.458 KB) | DOI: 10.21107/jkim.v2i3.17359

Abstract

This study aims to describe the potential and discuss the marketing strategy applied at The Legend Beach. This research was conducted at The Legend Beach, Padelegan Village, Pamekasan Regency. The types of data used in this study are primary data and secondary data collected through the process of observation, interviews, and documentation. The analytical tools used are SWOT analysis tools and 7P marketing mix which are then analyzed using Miles and Huberman model analysis techniques. Based on the SWOT analysis, there are several potentials that can be developed at The Legend Beach, including edutourism, mangrove ecotourism, cultural tourism, and the use of The Legend Beach as a promotional tool for the superior products of Padelegan Village. Marketing mix analysis resulted in marketing strategy recommendations, including equipping facilities at The Legend Beach, implementing 5S, providing souvenirs to tourists, setting new rates, improving road access to The Legend Beach, adding road signs, using promotional mix, improving quality and insight of Human Resources, clear division of teams and work, expanding parking areas, arranging uniforms for managers, increasing the number of pine trees around the beach.
Co-Authors Fathur Rosi Rahmasari Tiara Wulan Safitri