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All Journal Jurnal Kajian Ilmu Manajemen (JKIM)
Wulan Safitri
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Analisis Potensi dan Strategi Pemasaran Destinasi Wisata Pantai The Legend Desa Padelegan Kabupaten Pamekasan Wulan Safitri; Nurita Andriani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.458 KB) | DOI: 10.21107/jkim.v2i3.17359

Abstract

This study aims to describe the potential and discuss the marketing strategy applied at The Legend Beach. This research was conducted at The Legend Beach, Padelegan Village, Pamekasan Regency. The types of data used in this study are primary data and secondary data collected through the process of observation, interviews, and documentation. The analytical tools used are SWOT analysis tools and 7P marketing mix which are then analyzed using Miles and Huberman model analysis techniques. Based on the SWOT analysis, there are several potentials that can be developed at The Legend Beach, including edutourism, mangrove ecotourism, cultural tourism, and the use of The Legend Beach as a promotional tool for the superior products of Padelegan Village. Marketing mix analysis resulted in marketing strategy recommendations, including equipping facilities at The Legend Beach, implementing 5S, providing souvenirs to tourists, setting new rates, improving road access to The Legend Beach, adding road signs, using promotional mix, improving quality and insight of Human Resources, clear division of teams and work, expanding parking areas, arranging uniforms for managers, increasing the number of pine trees around the beach.
Peran Pengalaman Berwirausaha Dalam Memilih Sumber Pembiayaan Family Funding Bagi Petani Garam Di Madura Wulan Safitri; Moh. Zaki Kurniawan; M. Boy Singgih Gitayuda
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 2 (2022): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.271 KB) | DOI: 10.21107/jkim.v2i2.17085

Abstract

One form of financing source that has an informal nature originating from capital sources from family or relatives is often referred to as family funding. Family funding is chosen by business actors as an alternative due to several factors. The method used is descriptive with a quantitative approach by applying multiple linear regression models. The research is located on the island of Madura. The object of this research is salt farmers in Pamekasan Regency. The sampling technique used in this research is using a purposive sampling approach with a sample of 40 salt farmers. The independent variable chosen in the study is entrepreneurial experience, while the dependent variable in the research is family funding. The results of the study concluded that the entrepreneurial experience variable had no effect on choosing the source of family funding for salt farmers in Madura.
Co-Authors Kurniawan, Moh. Zaki M. Boy Singgih Gitayuda Nurita Andriani