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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Publikasi Ilmu Komputer dan Multimedia
Ayyub H.B.N.MS
Universitas Sains dan Teknologi Komputer
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PEMANFAATAN DESAIN GRAFIS SEBAGAI MEDIA PROMOSI UNTUK MENUNJANG PENJUALAN BUKU KOMIK ULTIMATE GLAD Ayyub H.B.N.MS; Arsito Ari Kuncoro; Fendy Suhono; Mufadhol Mufadhol
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol 1 No 2 (2022): Mei : Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.048 KB) | DOI: 10.55606/jupikom.v1i2.385

Abstract

Technological developments are also needed in the field of communication, especially in the book publishing industry. Now, the comic industry in Indonesia is very busy, where almost all bookstores in big cities sell various types of comics. However, what is quite worrying is that most of the comics sold in these bookstores are translated comics. The dream about the rebirth of Indonesian comics as a renaissance is far from reality, although it is possible that it will rise again in the future. Moreover, with the entry of imported comics from Europe, East Asia, and America, the position of local comics is increasingly pressing. Moreover, Indonesian comics are also losing interest, because they are dominated by Japanese and Korean comics. Through these problems, efforts to promote Ultimate Glad comics need to be done creatively, namely promoting comics using the Merchandise method. Creative here is not just using promotional media, but how to promote efforts to get awareness and engagement of old consumers or new potential customers through direct interaction between merchandise products and consumers. Merchandise as the most appropriate promotional media because it can win the competition in attracting the attention of consumers. With a very unique and attractive design, it will be easier to introduce the "Ultimate Glad" comic to potential consumers, especially teenagers and comic lovers in Indonesia.
Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa Edy Jogatama Purhita; Sarwo Nugroho; Santi Widiastuti; Ahmad Zainudin; Ayyub H.B.N.MS; Yuli Fitrianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

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Abstract

Peningkatan kapasitas SDM melalui kegiatan Pelatihan branding dan desain kemasan untuk usaha kecil di Mojolegi, Gumuk Rejo, Tawangsari, dan Krasak di Kecamatan Teras Kabupaten Boyolali telah berhasil menginspirasi pertumbuhan dan inovasi di tingkat lokal. Melalui kelas tatap muka, workshop desain, dan penerapan perangkat lunak desain, peserta mendapatkan pemahaman mendalam tentang konsep branding dan kemasan. Studi kasus dan kunjungan lapangan ke bisnis lokal yang sukses menambah dimensi praktis pada pembelajaran, memberikan wawasan langsung dan inspirasi. Sesi tanya jawab memungkinkan pertukaran ide dan pemecahan masalah, sementara pemaparan pemasaran digital membuka peluang baru melalui media sosial dan platform online. Keberhasilan pelatihan tercermin dalam peningkatan kualitas branding dan pengetahuan pemasaran digital peserta, menghasilkan dampak positif pada penjualan dan reputasi bisnis lokal. Rekomendasi untuk tindak lanjut mencakup pemantapan pengetahuan, jaringan kolaboratif, dan evaluasi berkelanjutan untuk memastikan keberlanjutan keberhasilan. Pelatihan ini memberikan dasar kuat untuk pertumbuhan ekonomi dan kesejahteraan masyarakat di Desa Kecamatan Teras.
Co-Authors Ahmad Zainudin Arsito Ari Kuncoro Edy Jogatama Purhita Fendy Suhono Mufadhol Mufadhol Santi Widiastuti Sarwo Nugroho Yuli Fitrianto