<![CDATA[AbstrakKualitas layanan dan harga adalah ukuran tingkat layanan yang diterima dan diharapkan oleh konsumen. Penelitian ini untuk melihat apakah kualitas layanan dan harga berpengaruh terhadap kepuasan pengguna jasa kargo maskapai Citilink. Penelitian ini menguji hubungan antara dua variabel independent, kualitas layanan dan harga, dengan satu variabel dependent, kepuasan. Penelitian ini memakai metode kuantitatif. Sumber data primer yang diperoleh dengan penyebaran kuisoner offline yang didistribusikan kepada pengguna jasa kargo maskapai Citilink sebanyak 65 responden dan data sekunder berupa dukumen, buku, dan jurnal, sebagai data pendukung dan pelengkap penulisan penelitian ini dengan uji validitas dan realibilitas, uji asumsi klasik, analisis regresi berganda, uji t dan ujif serta koefisien determinan. Hasil penelitian menjelaskan apabila indikator ini sifatnya valid dan reliabel. Pada uji asumsi klasik data berdistribusi normal, tidak terjadi heterokedastisitas dan multikolineritas. Pada uji hipotesis, tidak terdapat hubungan yang signifikan antara kualitas pelayanan dengan kepuasan. Dan pengujian hipotesis penetapan harga berpengaruh besar terhadap kepuasan pengguna jasa kargo maskapai Citilink. Hasil uji determinan yaitu 0,248 yang berarti bahwa kualitas pelayanan dan harga berpengaruh 24,8% terhadap kepuasan.Kata Kunci: Kualitas pelayanan, Harga dan kepuasan AbstractQuality of service and Price is a from of consumer assessment of the level of service received and expected. This study aims to determine whether there is an effect of service quality and price on customer satisfaction with Citilink Airline Cargo Services. This study uses two independent variables, namely service quality and price with one dependent variabel, namely satisfaction. This research uses quantitative methods. Sources of primary data were obtained by distributing offline questionnaires distributed offline questionnaires distributed to users of Citilink Airline Cargo services as many as 65 respondents and secondary data in the from of documents, books, and journals, as supporting data and caompleting this research writing with validity and rea;ibility tests, classical assumption test, regression analysis multiple, t test and f test as well as the determinant coefficient. According to the findings of this research, these indicators are genuine and dependable. In the traditional assumption test, the data are normally distributed, heteroscedasticity and multicollinearity are absent, and there is no evidence of heteroscedasticity. The pricing hypothesis test has a substantial influence on customer satisfaction with Citilink Airline Cargo Service, however the service quality hypothesis test has no effect. The outcome of the determinant test is 0.248, which indicates that service quality and pricing have a 24.8% impact on satisfaction.Keywords: service quality, price and satisfaction.]]>
