Article Per Year (5 Year)
p-Index From 2019 - 2024
1.259
P-Index
This Author published in this journals
All Journal Jurnal Studi Komunikasi Jurnal Inovasi Penelitian Jurnal Kewarganegaraan International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru
Hilda Yuliastuti
Universitas Insan Cita Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Transportation Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Analisis Peran Pemasaran Melalui Sosial Media, Harga Produk dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Clothing Online Store) Akmal Abdullah; Miftahorrozi Miftahorrozi; Henky Hendrawan; Rini Raharti; Arief Nuryana; Hilda Yuliastuti; Verawaty Verawaty; Rahmayati H.M
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.359 KB) | DOI: 10.31316/jk.v6i3.3871

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian pada salah satu toko busana online di Jakarta. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda, dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 155 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian.Kata Kunci: interaction design, customer review, promosi, penilaian kredibilitas online
Chatbot pada Aplikasi Kesehatan Terhadap Kepuasan Konsumen (Studi Kasus Penggunaan Aplikasi Halodoc Selama Pandemic Covid-19) Moh. Jawahir; Hilda Yuliastuti; M. Alimardi Hubeis
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.097 KB) | DOI: 10.31316/jk.v6i3.3959

Abstract

AbstrakSemasa pandemic-19 seluruh lapisan masyarakat dibatasi dengan kegiatan jarak jauh, penelitian ini berasal dari promosi aplikasi Halodoc sebagai target trend tertinggi untuk konsultasi Kesehatan online berbayar, konsumen untuk menggunakan aplikasi Halodoc melalui proses pendaftaran akun, kepemilikan akun dan lokasi pengguna dalam aplikasi yang sesuai dengan keinginan pengguna aplikasi Halodoc, penulis bertujuan untuk mengkaji bagaimana hubungan content dan accuracy terhadap kepuasan konsumen pada aplikasi Kesehatan Halodoc. Metode penelitian ini berjenis kualitatif, pendekatan library research untuk mendukung data update digunakan pendekatan analisis content. Hasil penelitian menunjukkan bahwa 1) Tingkat Kepuasan konsumen pada penggunaan aplikasi Kesehatan Halodoc berasal dari content dan accuracy layanan positif pada aplikasi Kesehatan Halodoc sangat baik. 2) Pelaksaaan Chatbot pengguna pada aplikasi Kesehatan terlaksana dengan pertanyaan dan jawaban layanan yang dapat memberikan kepuasan konsumen dari atribut keinginan secara baik.Kata Kunci: Chatbot, Kepuasan Konsumen dan Aplikasi Kesehatan Halodoc AbstractDuring the pandemic-19, all levels of society were limited by remote activities, this research came from the promotion of the Halodoc application as the highest trend target for paid online Health consultations, consumers to use the Halodoc application through the process of account registration, account ownership and user location in the application in accordance with the wishes of Halodoc application users, the author aims to examine how the relationship of content and accuracy to consumer satisfaction in Halodoc Health app. This research method is of qualitative type, the library research approach to support updated data is used content analysis approach. The results showed that 1) The level of consumer satisfaction in the use of the Halodoc Health application comes from the content and accuracy of positive services on the Halodoc Health application is very good. 2) The implementation of the user Chatbot on the Health application is carried out with service questions and answers that can provide consumer satisfaction from the attributes of desire properly.Keywords: Chatbot, Customer satisfaction and Halodoc Health Application
DETERMINAN KINERJA KEUANGAN PERUSAHAAN PERBANKAN DENGAN RETURN SAHAM YANG LISTING DI BURSA EFEK INDONESIA Hilda Yuliastuti; Nirdukita Ratnawati
Jurnal Inovasi Penelitian Vol 3 No 5: Oktober 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i5.2048

Abstract

Bank merupakan lembaga keuangan yang berfungsi menghimpun dana dari masyarakat dalam bentuk simpanan dan menyalurkan kembali dana tersebut kepada masyarakat dalam bentuk kredit ataupun lainnya. Semakin sehat taraf modal Bank maka sebaik baik kinerja keuangan bank, permasalahan yang dikaji untuk melihat sejauh mana operasional perusahaan telah mencapai Return On Asset tertinggi dengan membandingkan aturan perbankan dalam pelaporan keuangan secara baik dan benar. Tujuan untuk mengukur determinan kinerja keuangan perusahaan perbankan yang diukur dengan Return On Asset. Metode yang digunakan library reseach dengan pendekatan analisis content. Hasil analsiis menunjukkan bahwa Determinan kinerja keuangan yang sehat diukur berhasil dari dimensi penilaian paling baik atas Capital Adequacy Ratio, Non Performance Loan dan Loan to Deposit Ratio.
Analisis Efektivitas Pemanfaatan Aplikasi Layanan Kesehatan Mobile Jaminan Kesehatan Nasional Di Indonesia Hilda Yuliastuti; Moh. Jawahir
Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Vol 4 No 01 (2023): Jurnal Pengabdian Kepada Masyarakat (JPKM) Langir Biru
Publisher : Politeknik Penerbangan Indonesia Curug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54147/jpkm.v4i01.726

Abstract

The mandatory launch of JKN Mobile in Indonesia was carried out on a digital basis in order to achieve health’s services in the era of technology modernization which is assumed to be able to effectively attract the public as users as well as JKN BPJS & KIS membership at the Indonesia, it is important to conduct research to measure the effectiveness of contribution financing and the number of JKN membership mobile’s, the purpose of this study is to analyze the effectiveness of users of the benefits of the JKN Mobile’s application in Indonesia, the research method uses qualitative with a literature review approach, namely the reporting profile’s of the Ministry of Health in 2021 with analysis of the contents of related journals and book’s, secondary data using systematic interpretation and five social media twitter account’s , the was results of the study show that the JKN Mobile digital-based public health service application satisfies health service users so that it has increased the use of JKN Mobile in the very good category. And it is proven that the effectiveness of users utilizing mobile JKN health services in Indonesia has met the effectiveness of the very good category in early 2021.
Predicting the Indonesian sustainable marketing communication on 2023 trends Diawati, Prety; Mutalov, Islam C.; Kasmi, Mauli; Abdullah, Akmal; Yuliastuti, Hilda
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6142

Abstract

After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic downturn, especially with the many paralysed microbusinesses. Perspective updates have also weakened because of activity restrictions during the pandemic. Before the pandemic, the macro film industry was rapidly growing. Now, it is the turn of the microfilm industry to rise due to new ways of promotion without incurring expensive production costs. The role of sustainable marketing is needed to achieve this target for 2023. The Systematic Literature Review was used as the methodology to analyse the data in this research. The results show that the influencer marketing industry and the influencer agencies depend on social media.
Analisis Efektivitas Pemanfaatan Aplikasi Layanan Kesehatan Mobile Jaminan Kesehatan Nasional Di Indonesia Hilda Yuliastuti; Moh. Jawahir
Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Vol 4 No 01 (2023): Jurnal Pengabdian Kepada Masyarakat (JPKM) Langir Biru
Publisher : Politeknik Penerbangan Indonesia Curug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54147/jpkm.v4i01.726

Abstract

The mandatory launch of JKN Mobile in Indonesia was carried out on a digital basis in order to achieve health’s services in the era of technology modernization which is assumed to be able to effectively attract the public as users as well as JKN BPJS & KIS membership at the Indonesia, it is important to conduct research to measure the effectiveness of contribution financing and the number of JKN membership mobile’s, the purpose of this study is to analyze the effectiveness of users of the benefits of the JKN Mobile’s application in Indonesia, the research method uses qualitative with a literature review approach, namely the reporting profile’s of the Ministry of Health in 2021 with analysis of the contents of related journals and book’s, secondary data using systematic interpretation and five social media twitter account’s , the was results of the study show that the JKN Mobile digital-based public health service application satisfies health service users so that it has increased the use of JKN Mobile in the very good category. And it is proven that the effectiveness of users utilizing mobile JKN health services in Indonesia has met the effectiveness of the very good category in early 2021.
Analysis of the Influence of Brand Image, Price, and Product Quality on Consumer Buying Intentions in the Indonesian Retail Market: Mediation by the Level of Consumer Trust Hilda Yuliastuti; Sri Mulyono; Denpharanto Agung Krisprimandoyo; Ikhsan Amar Jusman
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.453

Abstract

This research investigates the complex dynamics influencing consumer behavior in the Indonesian retail market, focusing on the interrelationships between brand image, price, product quality, consumer trust, and consumer buying intentions. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, data was collected through a survey of 100 respondents. The results reveal significant positive relationships between brand image, price, product quality, and consumer buying intentions, highlighting the pivotal role of these factors in shaping consumer preferences and purchase decisions. Furthermore, the study identifies consumer trust as a mediating factor, emphasizing its importance in strengthening the relationship between brand image and consumer buying intentions. The practical implications of these findings for retailers and marketers are discussed, emphasizing the importance of strategic brand management, pricing strategies, product quality enhancement, and trust-building initiatives to drive consumer behavior and achieve long-term success in the Indonesian retail market.
Co-Authors Akmal Abdullah Arief Nuryana Denpharanto Agung Krisprimandoyo Diawati, Prety Henky Hendrawan Ikhsan Amar Jusman M. Alimardi Hubeis Mauli Kasmi Miftahorrozi Miftahorrozi Moh. Jawahir Moh. Jawahir Mutalov, Islam C. Nirdukita Ratnawati Raharti, Rini Rahmayati Rahmayati Sri Mulyono Verawaty Verawaty