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The Effect of Quality of Service on Customer Satisfaction Abdullah, Akmal; Kasmi, Mauli
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.954

Abstract

This research was conducted with the aim to: (1) Knowing how much influence is generated by the dimension of service quality in this case tangible, realibility, responsiveness, assurance and empathy on customer satisfaction in PT. Bosowa Berlian Motor (Mitsubishi) Makassar: (2) Knowing the most dominant factors affects the dimension of service quality to customer satisfaction. The method carried out in this study is a descriptive analysis that basically wants to test the truth of a hypothesis that collects data on the ground to predict and explain the relationship or influence of one variable on other variables. Many of the samples studied were 100 samples of respondents who were customers at PT. Bosowa Berlian Motor (Mitsubishi). Based on the study concluded that testing doubles the value of F-calculated = 25.443 greater than F-estimated = 2.3113. This shows that variables of physical evidence, reliability, responsiveness, assurance and empathy simultaneously positively affect customer satisfaction in PT. Bosowa Berlian Motor (Mitsubishi) Makassar.
Pengembangan Usaha Kecil Dan Menengah (UKM) Ikan Hias Melalui Pelatihan Pembuatan Aquarium Akmal Abdullah; Mauli Kasmi; Karma Karma; Ilyas Ilyas
To Maega : Jurnal Pengabdian Masyarakat Vol 4, No 2 (2021): Juni 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v4i2.786

Abstract

AbstrakTeknologi Inovasi diversifikasi produk ikan hias karang dengan wadah akurium mini resirkulasi tertutup system modular skala komersial sebagai alternatif mata pencaharian masyarakat nelayan. Tujuan Program ini Peningkatan usaha masyarakat nelayan secara ekonomi yang profitable dan meningkatkan keterampilan softskill dan hardskiil tentang bisnis ikan hias dan pembuatan akuarium untuk lebih mandiri. Metodenya adalah mengikuti semua proses kegiatan pelatihan dan pengenalan tentang bisnis ikan hias skala komersial dilanjutkan dengan demonstrasi cara pembuatan aquarium bagi Usaha Kecil dan Menengah dan kelompok nelayan yang menjadi mitra. Hasilnya adalah mampu memahami  tentang kegiatan bisnis ikan hias laut, khususnya pembuatan Teknologi Inovasi diversifikasi produk ikan hias karang dengan wadah akurium mini resirkulasi tertutup system modular skala komersial sebagai alternatif mata pencaharian masyarakat nelayan. Kedua mitra diharapkan dapat bersaing untuk pasar lokal dan selanjutnya ke pasar global atau ekspor. Dengan kegiatan ini terlihat peningkatan ketrampilan pembuatan aquarium skala komersial untuk pasar lokal, dan dapat menjual hasil produksi ikan hias sehingga pendapatan dari Usaha Kecil dan Menengah tersebut lebih meningkat.Kata Kunci : Ikan Hias , Akuarium, Produk, Diversifikasi.AbstractThe Technology Innovation Diversification of Marine Ornamental Fish Products with Akurium Mini Containers Resirkulating Covered Modular System Modular Based Systems As an alternative livelihood of fishermen society. The purpose of this program is increasing the business of economically profitable fishermine society and improving Soft skill and Hard Skiil about the marine ornamental fish business and aquarium making to be more independent. The method is to follow all the process of training activities and the introduction of the commercial scale ornamental fish business continued with demonstrations on how to make aquarium for small and medium enterprises and fishermen groups that are partners. The result is being able to understand the activities of marine ornamental fish businesses, especially the manufacture of innovation technology diversification of coral ornamental fish products with Akurium Mini Containers Closed resirculating modular system modular systems as alternative livelihoods of fishermen society. Both partners are expected to compete for the local market and subsequently to the global or export market. With this activity it appears to increase the skills of making commercial aquarium scale for local markets, and can sell the production of ornamental fish so that the income from small and medium enterprises is increasing.Keywords : Ornamental Fish, Aquarium, Produk, Diversification.
Pelatihan Manajemen Bisnis Ikan Hias Karang : Upaya Meningkatkan Pendapatan Nelayan di Pulau Barrang Lompo Akmal Abdullah; Mauli Kasmi; Karma Karma; Ilyas Ilyas
To Maega : Jurnal Pengabdian Masyarakat Vol 4, No 3 (2021): Oktober 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v4i3.903

Abstract

Abstrak Kegiatan pelatihan ini bertujuan untuk memberikan pemahaman dan keterampilan kepada mitra UKM dan kelompok nelayan agar terjadi peningkatan dalam pendapatan mitra. Kegiatan ini dilaksanakan di Pulau Barrang Lompo Kota Makassar. Adapun metode dan tahapan pengabdian yang digunakan adalah Tahap desk study, tahap memberikan sosialilasi atau pelatihan terkait manajemen bisnis ikan karang hias dan tahap penerapan teknologi ikan hias dan karang hias dan pendampingan kepada mitra selama pemiliharaan karang hias serta tahap Evaluasi. Hasil dari kegiatan pengabdian ini bisa dilihat dari meningkatnya pengetahuan dan keterampilan mitra dalam penerapan manajemen bisnis yang baik jika serta tata kelola usaha. meningkatnya pengetahuan tentang teknik pemasaran ikan hias karang yang lebih modern, tertibnya pengadministrasi keuangan usaha mitra, sehingga pembukuan usaha mitra sudah tercatat dengan baik dan benar dan pengetahuan tentang regulasi pemerintah tentang perdagangan  bisnis ikan hias karang.Kata Kunci :  Manajemen Bisnis, Ikan Hias Karang, UKM.Abstract This training activity aims to provide understanding and skills to SME partners and fishing groups so that there is an increase in partner income. This activity was carried out on Barrang Lompo Island, Makassar City. The methods and stages of service used are the desk study stage, the stage of providing socialization or training related to ornamental reef fish business management and the stage of applying ornamental fish and ornamental coral technology and assistance to partners during the selection of ornamental corals and the Evaluation stage. The results of this service activity can be seen from the increased knowledge and skills of partners in implementing good business management as well as business governance. increased knowledge of more modern coral ornamental fish marketing techniques, orderly financial administration of partner businesses, so that the partner's business books have been recorded properly and correctly and knowledge of government regulations regarding trade of coral ornamental fish business.Key Words :  Business Management, Coral Ornamental Fish, SmeS.
MENAKSIR KUALITAS LAYANAN DAN PENGARUHNYA TERHADAP KEPUASAN PELANGGAN Akmal Abdullah
AkMen JURNAL ILMIAH Vol 8 No 2 (2011): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims (1) to know and analyze the influence of Service Quality Dimensions at Clarion Hotel and Convention Makassar, (2) to know what dimension that mostly influence the service quality of customer. This research is a survey towards Customer of Clarion Hotel and Convention Makassar. Analysis unit in this research is individual. Sample selection is y using Random Sampling method. The observed variable is (1) customer’s satisfaction, (2) realibility, (3) responsibility , (4) assurance, (5) emphaty, and (6) tangible. The obtained data then analyzed by using multiple regression with calculation through computer with SPSS. The results show that (1) the results of statistic test that simultanously reability, responsibility, assurance, emphaty and tangible influence towards the customer satisfaction of Clarion Hotel and Convention Makassar. (2) partially show that service quality in form of responsibility give the most contribution towards the level of customer satisfaction.
Aplikasi Teknologi Program Pengembangan Produk Unggulan Daerah (PPPUD); Produksi Ikan Hias Karang Lestari di Pulau Barrang Lompo, Makassar, Sulawesi Selatan Akmal Abdullah; Mauli Kasmi; Karma; Ilyas
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v4i4.4122

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The potential of fishery resources in Indonesia is very abundant especially in South Sulawesi but has not been utilized to the fullest. This is because there is a lack of mastery of technological innovation handling coral ornamental fish, especially the production of marine ornamental fish. The objective of the Regional product development Program is to develop the business activities of a group of fishermen who are more self-reliant economically profitable and social, creating tranquility, comfort in community life and improving skills in a softskill and Hardskill, the number and quality of products increased to market, the product markets can be broadly open to export products, environmental health improvement, The method used is the socialization of PPPUD program. Training on how to capture and handle ornamental fish using Cleopatra nets and clove oil, operationalization and monitoring and evaluation program to ensure the sustainability and development of this PPPUD. The solutions offered in this activity is a more efficient decorative fish business management system and the results of ornamental fish products that are the standard export that will be applied to the East Marine SMES, as well as the implementation of the SME management system.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un Syam'un; Roymon Panjaitan; Andry Mochamad Ramdan; Dhiraj Kelly Sawlani; Akmal Abdullah
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): November 2022
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

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In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
PENGUATAN IPTEK MELALUI PELATIHAN PENGOLAHAN HASIL PERIKANAN UNTUK MENUNJANG PARIWISATA Akmal Abdullah; Rusli Rusli; Ikbal Syukroni; Rudi Latief; Sulkifli Sulkifli
JCES (Journal of Character Education Society) Vol 5, No 4 (2022): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v5i4.11114

Abstract

Abstrak: Pantai Laguna Kecamatan Tanete Rilau, Kabupaten Barru memiliki potensi wisata dengan terletak didaerah pesisir. Tujuan kegiatan ini adalah Memberdayakan masyarakat dalam upaya peningkatan pendapatan masyarakat melalui pengembangan potensi olahan hasil laut untuk menunjang pariwisata. Metode yang digunakan adalah peragaan melalui pelatihan, praktik dan dukungan untuk meningkatkan keterampilan masyarakat memproduksi olahan seafood yang bergizi dengan teknik yang tepat, serta memberikan pengetahuan, pengetahuan dan keterampilan kepada masyarakat yang memproduksi sesuai standar Memberikan bimbingan dan dukungan. Masyarakat desa sangat antusias dan aktif dalam kegiatan pengabdian, dan peserta pelatihan berpartisipasi dalam pembuatan produk Nugget, Kaki Naga dan Ekado. Kegiatan pelatihan bersifat dua arah, dan peserta pelatihan dapat mendiskusikan permasalahan dalam melaksanakan kegiatan produksi. Hasil evaluasi kegiatan pelatihan ini yaitu menguatkan ilmu pengetahuan dan keterampilan bidang pengolahan hasil perikanan, meningkatkan angka konsumsi ikan di daerah, serta dapat dijadikan ide bagi masyarakat untuk meningkatkan perekonomian masyarakat di desa.Abstract:  Laguna Beach, Tanete Rilau District, Barru Regency, has tourism potential in a coastal area. The purpose of this activity is to empower the community to increase community income through developing the potential for processed seafood to support tourism. The method is demonstrated through training, practice and support to improve people's skills in producing nutritious seafood processed with the proper technique and provide knowledge, knowledge and skills to people who make according to standards. Provide guidance and support. The village community was enthusiastic and active in community service activities, and the trainees participated in manufacturing Nugget, Dragon Feet and Ekado products. Training activities are two-way, and training participants can discuss problems in carrying out production activities. The evaluation results of this training activity are strengthening knowledge and skills in the field of processing fishery products and increasing the number of fish consumption in the region. They can be used as ideas for the community to improve the economy of the community in the village.
Analisis Peran Pemasaran Melalui Sosial Media, Harga Produk dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Clothing Online Store) Akmal Abdullah; Miftahorrozi Miftahorrozi; Henky Hendrawan; Rini Raharti; Arief Nuryana; Hilda Yuliastuti; Verawaty Verawaty; Rahmayati H.M
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.359 KB) | DOI: 10.31316/jk.v6i3.3871

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AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian pada salah satu toko busana online di Jakarta. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda, dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 155 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian.Kata Kunci: interaction design, customer review, promosi, penilaian kredibilitas online
Pengembangan Produk Olahan Hasil Tangkap Perikanan Di Pulau Barrang Lompo Akmal Abdullah; Andi Rusdi Walinono Rusdi; Ratnawati Ratna; Budiman Haruna Budi; Sulkifli
Hippocampus: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2022): December 2022
Publisher : PPPM POLITEKNIK NEGERI SAMBAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.381 KB) | DOI: 10.47767/hippocampus.v1i2.412

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The potential of fish resources in coastal areas is very broad. but in general the people who live in coastal areas still live a life that is not prosperous. The low income of fishermen and fish cultivators is in stark contrast to the current fisheries potential and the competitive nature of the fishing business compared to other businesses. The purpose of this service is to increase the capacity of fisherwomen by practicing creating innovative fish and squid processed products and developing female fisherman's knowledge about business management. The method used includes the preparation stage, the next stage is production training and training on how to process fresh fish products. Selling points to produce attractive packaging for sale other than food preservative packaging. The conclusion of this community service as a whole the activities went well. This can be seen from the successful innovation of processed fishery products to help solve the problems of fisherwomen as processors of fishery products. as well as the total production capacity of female fishermen through training in the distribution of various processed fish products.
EPIC MODEL : EFEKTIVITAS SISTEM PEMASARAN MELALUI SOSIAL MEDIA PADA UMKM PRODUK OLAHAN IKAN Akmal Abdullah A; Andi Baso Adil; Sumarni Sumarni Sumarni
Jurnal Sains Agribisnis Vol 2 No 2 (2022)
Publisher : Program Studi Agribisnis, Fakultas Sains dan Teknologi, Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v2i2.791

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Penelitian ini bertujuan untuk menguji tingkat efektivitas sistem pemasaran sosial media pada UMKM Produk Olahan Ikan. Penelitian ini dilakukan menggunakan Google Form dimana responden yang terdiri dari Follower dari UMKM yang tergabung dalam grup komunitas yang ada di Sulawesi Selatan yang menggunakan media pemasaran digital sebagai media promosi. Metode penelitian yang digunakan adalah metode EPIC Model (Empathy, Persuation, Impact, dan Communication). Hasil penelitian mengkomfirmasi bahwa dari dimensi empati (Empathy), dimana pengelola UMKM sudah berjalan dengan efektif, berdasarkan opini dan persepsi para konsumen dan pelanggan. Dimensi persuasi (Persuation) dimana promosi yang dijalankan UMKM telah mampu menarik hati dan meyakinkan responden untuk memesan produk yang diiklankan. Dimensi dampak (Impact) memberi makna bahwa media promosi yang digunakan oleh UMKM Pengolahan sudah menampilkan konten iklan dengan kreatif, inovatif sesuai dengan tema dan tampil beda sehingga dapat menarik konsumen. Serta dimensi komunikasi (Communication) bermakna bahwa UMKM pengolahan ikan sudah memikat hati konsumennya melalui iklan promosi yang disampaikan melalui Instagram, Tiktok dan Facebook. Nilai EPIC rate sebesar 3,26, hal ini menunjukkan media promosi yang dilakukan melalui Instagram, Tiktok dan Facebook. oleh UMKM di Sulawesi Selatan sudah sangat efektif, karena di rentang berada pada 3,26 – 4,00.