Articles
<![CDATA[EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION ]]>
<![CDATA[Burhanudin Burhanudin]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol 20, No 3 (2022) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Universitas Brawijaya ]]>
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DOI: 10.21776/ub.jam.2022.020.03.05
<![CDATA[To determine how banking services can lead to long-term profit, examining service value's direct and indirect effect on customer loyalty to the bank is essential. This study aims to investigate the effects of service value on customer loyalty to the bank directly and indirectly through the bank's reputation, electronic word of mouth (eWOM), and trust. This study surveyed 312 Indonesian banking customers by applying the partial least square structural equation model (PLS-SEM) to test the proposed hypotheses. This study found that the effect of service value on customer loyalty to the bank is indirect, not direct. Service value affects customer loyalty to the bank through trust and the bank's reputation. In addition, the bank's reputation affects customer loyalty to the bank through eWOM. Service value does not affect customer loyalty to the bank. This study addresses the past (represented by the bank's reputation as the firm's past action and eWOM as the customer's experience) and the future (represented by trust) to understand the relationship between service value and customer loyalty in the banking sector. The findings imply that banks need to develop their banking service value and reputation, trust, and eWOM to encourage customer loyalty to their banks.]]>
<![CDATA[DETERMINANTS AND CONSEQUENCES OF TRUST IN SOCIAL MEDIA ]]>
<![CDATA[Maimona Noer Kamalia]]>;
<![CDATA[Burhanudin Burhanudin]]>
<![CDATA[ Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[Online shopping is currently a trend in Indonesian society. Rapid technological developments provide changes in consumer behavior in making purchasing decisions. An understanding of shopping intentions is very important to understand. This study aims to analyze the effect of guidance shopping affordance on social commerce intention and trust in social media platforms in the Indonesian context. The sampling technique used in this study is purposive sampling with the criteria that respondents have purchased products at TikTok Shop. Data retrieval was carried out online using google form with a total of 251 respondents, then data analysis was carried out using SEM (Structural Equation Modeling) analysis with Smart PLS version 3.0 to test instruments and hypotheses. The results of the study show that guidance shopping affordance is a determinant of trust in social media platforms and social commerce intention. This study further finds that social commerce intention is a consequence of trust in social media.]]>
<![CDATA[Hedonic Value Dan Eudaimonic Value Pada Quality Of Life Dan Purchase Behavior Produk Starbucks ]]>
<![CDATA[Ade Firmansyah]]>;
<![CDATA[Burhanudin Burhanudin]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
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DOI: 10.29407/nusamba.v8i1.18102
<![CDATA[The globalization has an impact on socia life so that lifestyle changes occur. The entry of foreign products and hedonic behavior to obtain a quality of life is a form of influence of globalization. Quality of life has an important role in the current consumer phenomenon. This study aims to determine the effect of hedonic value and eudaimonic value on the quality of life, which in turn will affect consumer behavior. This research is included in quantitative research with data collection techniques using questionnaires in google form. The results in this study indicate that hedonic value and eudaimonic value have a significant influence on the quality of life of consumers, which in turn has a significant influence on purchasing behavior. The results of this study indicate that someone buys Starbucks products with hedonic value and eudaimonic value needs to achieve quality of life, which in turn can affect their buying behavior.]]>
<![CDATA[Strengthening Consumer Experience In Digital Economy Development ]]>
<![CDATA[Yuliana Cintya Jinus]]>;
<![CDATA[Burhanudin Burhanudin]]>
<![CDATA[ MediaTrend Vol 18, No 1 (2023): MARET ]]>
Publisher : <![CDATA[Trunojoyo University of Madura ]]>
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DOI: 10.21107/mediatrend.v18i1.17579
<![CDATA[The development of the digital economy requires strengthening the consumer experience. This research was conducted by examining the relationship between digital economy security when shopping on ecommerce, output quality, customer utility, and the intention to recommend ecommerce to others. The survey was conducted at one of the ecommerce sites in Indonesia, namely Shopee, to test the above relationship and as many as 225 Shopee consumers were involved in the survey. The data collection method used in the study was to distribute questionnaires directly to the respondents. The collected data was then analyzed with a structural equation model. The results of the analysis show that digital economy security when shopping on ecommerce and output quality has a positive and significant effect on customer utility. Furthermore, customer utility has a significant positive effect on consumer recommendations. The results of this analysis indicate that ecommerce must always maintain transaction security and the quality of the output offered so as to provide utility to customers. This utility is important for the development of ecommerce because it encourages customers to recommend the ecommerce to other consumers.]]>
<![CDATA[Emotional Experience and Conative Loyalty: The Mediating Role of Revisit Intention ]]>
<![CDATA[Selfi Laela Sari]]>;
<![CDATA[Burhanudin Burhanudin]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.10194
<![CDATA[This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The population of this research was the visitors of Sunan Ampel religious tourism, Surabaya, Indonesia. The data was analyzed using structural equation modeling. There were 267 respondents participated in this study. The findings show emotional experience has positive influences on both visitors’ conative loyalty and intention to revisit. Moreover, emotional experience influences conative loyalty through the mediation of revisit intention. The stronger the positive emotional experience perceived by visitors, the stronger their desire to return to the same location.]]>
<![CDATA[How Customer Engagement Leads to Word-of-Mouth and Continuance Intention? The Mediating Role of Satisfaction ]]>
<![CDATA[Burhanudin Burhanudin]]>;
<![CDATA[Raden Roro Windy]]>;
<![CDATA[Syed Muntasir Husain Bokhari]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/jmk.v8i3.4071
<![CDATA[With active participation from halal tourism visitors, managers can comprehend visitors’ needs and expectations. This information can be utilized to enhance services and adapt to tourism requirements. The purpose of this study is to examine the effect of customer engagement on satisfaction, as well as its effect on both continuance intention and word-of-mouth (WOM). Additionally, this study examines the mediation of satisfaction on the effect of customer engagement on continuance intention and the effect of customer engagement on WOM. A survey was conducted to test these effects, involving 250 visitors of Al-Aqsa Holy Tower Mosque, Kudus, Indonesia. Structural equation modeling was employed to analyze the data in this study. The analysis results reveal that customer engagement influences satisfaction, which subsequently affects WOM and continuance intention. In addition, satisfaction mediates the effect of customer engagement on continuance intention and the effect of customer engagement on WOM. These findings indicate that tourism managers can leverage customer engagement to sustain the development of their tourism industry.]]>
<![CDATA[THE INFLUENCE OF PERCEIVED CREATIVITY AND POSITIVE EMOTIONS ON RELATIONSHIP QUALITY: THE MEDIATING ROLE OF INTERACTION ]]>
<![CDATA[Burhanudin Burhanudin]]>;
<![CDATA[Shinta Nufus Aulia]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023) ]]>
Publisher : <![CDATA[Ahmad Dahlan University ]]>
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DOI: 10.12928/fokus.v13i2.8723
<![CDATA[Online grocery shopping offers a convenient shopping experience, but service providers must be creative in meeting customers' needs and delivering a positive shopping experience. This research examines the influence of perceived creativity and positive emotions on interaction and, subsequently, relationship quality. The study also analyses the mediation role of interaction in the relationship between perceived creativity and connection quality and the relationship between positive emotions and relationship quality. A survey was conducted with 288 respondents to investigate the relationships among the variables. The data collected were analyzed using structural equation modelling. The results show that perceived creativity and positive emotions directly influence relationship quality. Furthermore, perceived imagination and positive emotions indirectly affect relationship quality through interaction. These findings suggest that online grocery shopping platform providers can leverage consumers' creative perceptions and positive emotions to create exchanges that can be used to build a quality relationship between service providers and consumers.]]>
<![CDATA[The Consequences Of Social Comparison On Price-Quality Schema, Prestige Sensitivity, And Willingness To Purchase ]]>
<![CDATA[Burhanudin Burhanudin]]>;
<![CDATA[Shalva Sabrina Putri]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 6 No. 2 (2023): Juli ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya ]]>
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<![CDATA[Consumers interact with other consumers and often compare themselves with others. This consumer tendency shows social comparison. Masstige, which stands for prestige for the masses, may involve this case. However, it has received less attention in previous studies. This study examines the consequences of social comparison on price-quality schema, prestige sensitivity, and willingness to purchase a masstige brand. This study also examines the mediation of price-quality schema and prestige sensitivity on the effect of social comparison on willingness to purchase. A consumer survey was conducted to test these effects, and 240 respondents participated. The data in this study were analyzed using structural equation modeling. The analysis results show that social comparison affects price-quality schema and prestige sensitivity and subsequently affects willingness to purchase. This study also found mediation of price-quality schema and prestige sensitivity on the effect of social comparison on willingness to purchase. The above findings indicate that marketers of masstige brands can utilize social comparison to market their products.]]>
<![CDATA[FASHION BRANDING STRATEGY TO ENCOURAGE ONLINE STORE PATRONAGE INTENTION ]]>
<![CDATA[Burhanudin Burhanudin]]>;
<![CDATA[Diva Eriel Noviza]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 17 No. 2 (2023): Oktober 2023 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.17.2.121-134
<![CDATA[Companies are developing their brand image to drive online store patronage intention. Online store patronage intention is crucial in marketing as it shows consumers’ willingness to buy product in the online store and recommend the store to other consumers. However, it is currently unclear how brand image drives online store patronage intention in the context of fashion as well as the mediating variables in this relationship. This study aims to examine the influence of brand image on online store patronage intention directly and indirectly through customer perceived value and customer satisfaction. This study conducted a survey to test the proposed relationships. There were 221 respondents participating in the survey. To analyze the data, this study employed a structural equation modeling approach by evaluating the measurement model, followed by an evaluation of the structural model. This study found brand image affects online store patronage intention directly and indirectly through customer perceived value and customer satisfaction.]]>
