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All Journal Sultra Journal of Economic and Business
Tina Destiani
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Economics, Econometrics & Finance

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PENGARUH PENJUALAN SECARA ONLINE TERHADAP MINAT BELI MASYARAKAT KOTA KENDARI Muh. Zabir Zainuddin; Tina Destiani; La Ode Abd. Manan
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.359 KB) | DOI: 10.54297/sjeb.Vol1.Iss1.128

Abstract

The purpose of this study is to determine whether online sales have a significant effect on people's interest in buying Syar'i hijab clothing products at the “Emmy Hijabku” Clothing Store Kendari.The problem in this study is whether online sales have a significant effect on people's interest in buying Syar'i hijab fashion products at “Emmy Hijabku” Clothing StoreBy using a simple linear regression equation with the formulation Y = a +bX the results of the data analysisobtained Y = 8,071 + 0.640X. From the results of the study found that online syar'i hijab sales variables significantly influence the buying interest of the people in Kendari.It simply can be seen from a significant online sales label of 0.001, which means smaller than the significant level used is 0.05 and can be seen also from t-count with a value of 3,656 which means t-count is greater than t-table which is 0.681.
Co-Authors La Ode Abd. Manan Muhammad Zabir Zainuddin