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PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN DI BEGOS (BEBEK GOYANG SULAWESI) KOTA KENDARI Muh. Zabir Zainuddin; Suyuti H. M.; Anggit Arum Sari
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.

Pengaruh Citra merek dan Harga Terhadap Keputusan Pembelian Mobil Wuling Almaz Pada PT. Wuling Motors Kota Kendari Muh. Zabir Zainuddin; Suyuti H. M.; Rendy Steven
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to to test the influence of image of brands and prices of the decision of consumers buying the car wuling almaz he would do to PT .Wuling Motors is kendari .The research data is collected from 30 respondents who use the car wuling almaz. Respondents who obtained by using a technique the determination of a sample that is incidental sampling.A statement given by using.Questionnaires.A response by respondents of then analyzed. QuantitativeThe quantitative analysis covering test, validity and reliability the classic, assumption test the hypothesis of this test and test t, F test the coefficients determined ( r ) and multiple linear regression analysis.This research result indicates that the variable image of brands and prices simultaneously it has some positive effects and significant of the decision of the wuling almaz he would do to PT .Wuling Motors is kendari . In full variable influential brand image of the decision of a purchase with t count as much as 1,856 greater than the variable t table 1.697 while the price of influential dominant of the decision of a purchase with the value of t count as much as 1,944 , greater than t table namely 1.697 . The most dominant variable influence of the decision to buy the car in PT. Wuling almaz Wuling Motors kendari city is variable price with the regression coefficient 1,944 as much as.

PENGARUH KOMUNIKASI PEMASARAN TERPADU, CITRA PERUSAHAAN OPERATOR SELULER TERHADAP VOLUME PENJUALAN PADA PT. LBC KENDARI Muh. Zabir Zainuddin; Hayu Lianti; Suyuti H. M.
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver . 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count> t table that is 5.391>2.01808with a significance value (0,000 <0.05). Company image (X2) has a significant effect on sales volume, this is obtained based on t arithmetic> t table that is 3.254>2.01808with a significance value (0.002<0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.

PENGARUH PENJUALAN SECARA ONLINE TERHADAP MINAT BELI MASYARAKAT KOTA KENDARI Muh. Zabir Zainuddin; Tina Destiani; La Ode Abd. Manan
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this study is to determine whether online sales have a significant effect on people's interest in buying Syar'i hijab clothing products at the “Emmy Hijabku” Clothing Store Kendari.The problem in this study is whether online sales have a significant effect on people's interest in buying Syar'i hijab fashion products at “Emmy Hijabku” Clothing StoreBy using a simple linear regression equation with the formulation Y = a +bX the results of the data analysisobtained Y = 8,071 + 0.640X. From the results of the study found that online syar'i hijab sales variables significantly influence the buying interest of the people in Kendari.It simply can be seen from a significant online sales label of 0.001, which means smaller than the significant level used is 0.05 and can be seen also from t-count with a value of 3,656 which means t-count is greater than t-table which is 0.681.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA “ BLACK PINK STORE “ PASAR BARUGA KOTA KENDARI Muh. Zabir Zainuddin; BANGKHID BARAKANDO; Suyuti H M
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

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Pada era globalisasi, perdagangan bebas menjadi suatu fenomena yang harus dihadapi dengan kesiapan yang matang dari berbagai factor – factor produksi yang dimiliki perusahaan. Ujung tombak sebuah perusahaan yaitu pemasaran yang harus dilakukan dengan baik dan tepat untuk mencapai target pasar yang ditetapkan dengan menghindari sekecil mungkin hal – hal yang tidak efisien. Kota Kendari merupakan salah satu Kota di Sulawesi Tenggara. Sebagai Ibu Kota Provinsi yang kini mulai berkembang, laju pertumbuhan ekonomi serta perubahan teknologi dan informasinya semakin cepat. Hal ini menjadi salah satu factor pendorong terciptanya persaingan yang semakin ketat di dalam dunia bisnis dalam upaya menarik konsumen dan memenuhi kebutuhan dan keinginan dari konsumen. Untuk melakukan pembelian berdasarkan kebutuhan dan keinginan dengan kualitas produk yang ditawarkan serta kualitas dari layanan yang diberikan kepada konsumen saat melakukan proses pembelian akan menentukan konsumen untuk melakukan pembelian kembali atau tidak. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas pelayanan terhadap keputusan pembelian pada “Black Pink Store” Pasar Baruga Penelitian ini dilakukan di “Black Pink Store” Pasar Baruga Kota Kendari dengan teknik analisis data regresi linear sederhana dengan menggunakan program SPSS versi 23.0 for Windows. Penentuan jumlah sampel melalui teknik purposive sampling, sebanyak 50 responden. Hasil analisis membuktikan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan pembelian.

ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN TOKO KOSMETIK GAYA BARU Muh Zabir Zainuddin; La Ode ABdul Manan; Sri Wahyuni K
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

In the current era of globalization, providing good service satisfaction is an asset for organizations and companies, in realizing this desire is not easy, because many are playing in a company market, the tastes of one customer and another are also different, competition in all sectors the Indonesian economy, specially services that are very close to the community. The company will succeed in obtaining customers in numbers which, if judged to be able to provide service satisfaction for customers. Increased competition and the number of competitors that require business actors to always pay attention to the needs and desires of consumers and try to meet consumer expectations by providing more satisfying than what competitors do in improving service quality, according to Zeithaml and Bitner (2004), there are 5 dimensions of service quality. that must be considered include physical evidence, reliability (trust), responsiveness (responsiveness), assurance (guarantee), empathy (empathy). By paying attention to the 5 dimensions of service quality, it is expected that consumers will be satisfied. This study aims to determine the effect of service quality on customer satisfaction (a case study on a new style cosmetic shop in Baruga Market). This study uses quantitative methods, with a sample of 30 respondents. Data collection techniques: questionnaires and interviews. After the data is obtained, testing the data, presenting the data, and drawing conclusions. The results of this study indicate that service quality affects customer satisfaction, the better the service quality, the higher customer satisfaction.

PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN KAMPUNG BAKAU KOTA KENDARI Muh Zabir Zainuddin
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Kendari city is one cities in Sulawesi tenggara. As the capital of the provibce which is now strating to develop, the pace of economic growth and changes in technology and information are getting faster. The needs and desires of consumers the kampung bakau restaurant is one of the culinary tours on the outskirts of the bay of kendari city which offers a variety of culinary delight. Even the location can be used as good spots for taking pictures. Such as the photo spot for the view of the Al-Alam mosque, the pride of the people of kendari city and Sulawesi Tenggara. Strore atmosphere that is comfortable with unique and attractive decoration will be the main attraction for a restaurant that makes consumers decide to visit a restaurant just because they like the store atmosphere and laugh. Therefore,culinary business people can design the restaurant’s store atmospherein such a way as to create a sense of comfort and security in the early stages of consumers so that consumers will make purchasing decisions. This study aims to determine whether store atmosphere has a positive and significant effect on purchasing decisions at the kampung bakau restaurant, kendari city. This study uses a simple linear regression data analysis technique using the SPSS version 23.0 for windows program. Determination of the number of sample through purposive sampling technique as many as 54 respondent. Analysis proves store atmosphere has a positive and significant effect on purchasing decisions.

PERANAN BUMDES UNIT USAHA FUTSAL DALAM PEMBANGUNAN MASYARAKAT DI DESA KALIBU KECAMATAN KULISUSU KABUPATEN BUTON UTARA Muh Zabir Zainuddin; Suyuti HM; Asri Djauhar; Ali Taufik
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Knowing the profit level of the futsal field tenant business (BumDes) in the village of Kalibu, Kulisusu sub-district, North Buton Regency.Knowing the business feasibility of a futsal field tenant (BumDes) in Kalibu Village, Kulisusu District, North Buton RegencyThis study aims to find out what the profit level of a futsal field tenant business is and how the feasibility of a futsal field tenant business is in Kalibu Village, Kulisusu District, North Buton Regency. This study uses descriptive data analysis, which presents data according to the information obtained in the field. The data in this research are primary and secondary data. As for the results of this study, the calculation of the R/C ratio of the Futsa Field Tenant Business (BUMDes) in Kalibu Village, Kulisusu District, North Buton Regency, that the Futsa Field Business (BUMDes) is feasible to run. The head or manager of the BUMDes business unit has the task of assisting the director in managing, developing and managing BUMDes businesses that are in accordance with the potential of the village and the needs of the community.

ANALISIS KONSUMEN DALAM MELAKUKAN KEPUTUSAN PENGGUNAAN JASA INDIHOME DI KOTA KENDARI Herman Titop; Muh Zabir Zainuddin; Suharlian Suharlian; Suharndoyo Suharndoyo
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The development of technology in the modern era, especially information technology, makes people easily find information very quickly, both containing positive and negative elements. With internet access within the household, it is definitely very supportive of work to access information, one solution to overcome this is by subscribing to internet without a quota as the primary connection and mobile internet as a secondary connection. This study aims to 1) determine the influence of consumers in deciding to use Indihome services in Kendari City, and 2) determine the variables that have a dominant influence on consumer decisions in deciding to use Indihome services in Kendari City. The research method used is field research (field studies). The sample in this study was taken using the Judgment sampling method and the determination of the number of samples using the population proportion estimation method and the convident level used was 95% so that the number of samples was 100 people. Statistical test using multiple linear regression analysis. Data collection techniques were carried out by questionnaires, observations, and interviews. The results showed that 1) partially the product quality variable (X1) had a positive and significant effect on the decision to use Indihome products (Y); 2) the price variable (X2) has a positive and significant effect on the decision to use Indihome products (Y); 3) the distribution variable does not have a significant influence on the decision to use Indihome products (Y); 4) the promotion variable does not have a significant influence on the decision to use Indihome products (Y); 5) based on the results of the simultaneous test analysis (F test) it is known that the consumer behavior variables consisting of, product quality (X1), price (X2), distribution (X3), and promotion (X4) together (simultaneously) have an effect on on the decision to use Indihome products in Kendari City (Y); and 6. the product quality variable is the variable that has the strongest influence on the decision to use Indihome PT. Telkom Indonesia Tbk. Kendari.

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PELANGGAN UNTUK MENGGUNAKAN JASA SALON BUNDA RIDA Fitri Adriana; Muh Zabir Zainuddin; Suyuti HM; Rasidin Utha
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM. This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation. The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents. . The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.

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