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All Journal Sultra Journal of Economic and Business
Windi Yuliasari
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Economics, Econometrics & Finance

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PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN READY TO DRINK (RTD) KEDAI THREE THAI TEA DESA AWUNIO KECAMATAN KOLONO KABUPATEN KONAWE SELATAN La ode Abdul Manan; Herman Titop; Windi Yuliasari
Sultra Journal of Economic and Business Vol 3 No 2 (2022): Edisi Oktober 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.123 KB) | DOI: 10.54297/sjeb.Vol3.Iss2.340

Abstract

This study aims to determine the Influence of Location and Promotion on the Decision to Purchase Ready To Drink Bottled Tea Drinks (RTD) Kedai Three Thai Tea Awunio Village Kolono District Kolono District South Konawe Regency.To achieve this goal, qualitative and quantitative data, data collection techniques with observation, interviews, and custody. The population in the study was a three thai tea shop customer. The sample in this study used analysis with multivariate (correlation or multiple regression), then the number of sample members was at least 10 times the variable studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 15 x 10 = 75. So the number of samples in this study is as many as 75 respondents. . The data is collected through questionnaires and analyzed using multiple linear regression analysis and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between location and promotion on purchasing decisions, both partially and simultaneously.
Co-Authors Herman Titop La Ode Abdul Manan