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Journal : Agrifo : Jurnal Agribisnis Universitas Malikussaleh

STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KELURAHAN SADABUAN KECAMATAN PADANGSIDIMPUAN UTARA KOTA PADANGSIDIMPUAN Romi Ardiansyah; Martina Martina; Emmia Tambarta Kembaren; Rahmi Yuristia
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 7, No 2 (2022): Vol 7, Nomor 2 : November 2022
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

This research was carried out in the Tofu Agroindustry of Bapak Hakim Sadabuan Ward, North Padangsidimpuan District, Regency Padangsidimpuan in August 2022. Although Bapak Hakim Tofu Agroindustry has been running for a long time but various obstacles and problems faced by this agro-industry are. the non-fulfillment of soybeans in the Padangsidimpuan area so that they had to buy raw materials from outside because Mr. Hakim bought the soybeans directly from a warehouse in Medan City so that there were additional costs in the soybean delivery process. Then there are several tofu household businesses in North Padangsidimpuan District so it is very possible that there is very fierce competition among tofu entrepreneurs, the lack of labor. This study aims to formulate a development strategy that can be applied by Bapak Hakim Tofu Agroindustry in Sadabuan Ward North Padangsidimpuan District Padangsidimpuan Legency. The data analysis method uses descriptive qualitative and SWOT analysis. The type of data in this study is qualitative data. The data sources in this study are primary data and secondary data. The results of this study show that Bapak Hakim Tofu Agroindustry has internal strength but on the other hand faces various threats from external agro-industry with a value of 0. 80 or X > 0 and -0.20 or Y < 0. Agro-industrial development strategy Bapak Hakim Tofu Agroindusrty is in quadrant II, in this position the focus of the development strategy applied is the S-T strategy (Strenght-Threats) which is to utilize the strengths possessed to deal with various threat
Distribusi Pupuk Non Subsidi Pada PT Sang Hyang Seri (PERSERO) Bengkulu Marketing Branch Office Meri Nurbaiti; Rahmi Yuristia; Redy Badrudin
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 8, No 1 (2023): Vol 8, Nomor 1 : April 2023
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

Agriculture as a vital role in the Indonesian economy in meeting all the basic needs of the community requires supporting factors in the production process. Fertilizers have an important role in increasing agricultural productivity, so it is necessary to distribute fertilizers evenly throughout the region. PT Sang Hyang Seri (Persero) Bengkulu marketing branch office is a subsidiary of a state-owned company that is a distributor of non-subsidized fertilizers in the Bengkulu region. This research was conducted using data tabulation and table matrix methods with data obtained from observations and interviews. This research shows that PT Sang Hyang Seri (Persero) Bengkulu marketing branch office distributes three types of non-subsidized fertilizers in the form of SP-18 Bintang Kuda Laut, KCl Ex Belarus, and NPK Jatiwangi with two marketing alternatives, which are directly to farmers and through kiosk intermediaries. In addition, in its distribution there are five obstacles experienced, namely, 1) price competition; 2) uncertain availability of non-subsidized fertilizer stocks; 3) farmers' purchasing decisions; 4) still lack of maximum promotion; and 5) still lack of human resources.