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All Journal Jurnal Ilmu Komunikasi Proceeding of The International Conference on Economics and Business
Ahimsa Adi Wibowo
Universitas Pembangunan Nasional Veteran Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Variasi Komunikasi Virtual pada Kelompok Pemain Game Mobile Legends Bella Febriyana Ananda; Zainal Abidin Achmad; Syifa Syarifah Alamiyah; Ahimsa Adi Wibowo; Latif Ahmad Fauzan
Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2022): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2022.12.1.18-34

Abstract

The Mobile Legends game application has virtual communication features, including Voice Chat, Chatbox, and Quick Chat. This study aims to observe variations of virtual communication used by the Moba Analog Team when playing the game. This study uses a qualitative method with a virtual ethnographic approach. The results show that virtual communication produces a variety of distinctive languages or odes) that is understood and interpreted by members of the Moba Analog Team. A variety of languages with unique codes has been produced due to the virtual conversations intensity and the need for tactics to run the game. Moba Analog Team members play games together almost every night. Virtual communication features facilitate communication between members when acting as a player in the Mobile Legends game. The virtual conversation while playing the games is not merely talking about playing tactics, but it extends to wider topics such as lectures, friendship, family, viral issues on social media, and politics.
Sentiment Analysis #samasamabelajar Public Relations Campaign Based on Big Data on TikTok Farikha Rachmawati; Ahimsa Adi Wibowo; Irwan Dwi Arianto
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.189

Abstract

The purpose of this study is to analyze the sentiment of the #samasamabelajar public relations campaign on TikTok in the period 21 December 2021-2 January 2022. Using a positivistic paradigm. Furthermore, the researcher deepened the data analysis by relating the 10 step PR campaign theory from Anne Gregory and the innovation diffusion theory. quantitative research is carried out by collecting data using Algoritma Tech and ASIGTA sentiment analysis. The results of the big data algorithm analysis show that after the #samasamabelajar campaign, the community produced a total of 975 videos. The government works closely with TikTok through a continuing education campaign, the creation of Tiktokclass and University Class Week. The government provides space for the public to play an active role in producing educational social media content in order to provide a positive image of the government. In addition, TikTok social media is a means of delivering government information to the public. The result sentiment analysis to public's response to the public relations campaign on Tiktok. The researcher conducted a sentiment analysis using the tech algorithm on the search results for the hashtag #samasamasiswa for the period 21 December 2021-2 January 2022. There are 974 hashtags that will be classified using the tech algorithm. Of the 934 videos obtained or analyzed, there were 428 positive content, 533 neutral content and 13 negative content.
Co-Authors Alamiyah, Syifa Syarifah Bella Febriyana Ananda Farikha Rachmawati Irwan Dwi Arianto Latif Ahmad Fauzan Zainal Abidin Achmad