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All Journal Musawa : Jurnal Studi Gender dan Islam Komunikasi : Jurnal Komunikasi IJoLE: International Journal of Language Education Communication Akrab Juara : Jurnal Ilmu-ilmu Sosial
Ita Suryani, Ita
Akademi Komunikasi Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

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IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) MELALUI PROGRAM PENGEMBANGAN MASYARAKAT (Studi Kasus pada Program CSR PT Unilever Indonesia, Tbk Melalui Program Pengembangan Petani Kedelai Hitam Yogyakarta) Suryani, Ita
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.12

Abstract

            The objective is to find out how the activities of Corporate Social Responsibility Program PT Unilever Indonesia Tbk In Black Soybean Farmers Development in Yogyakarta. The method used in this research that the case study method of research method that uses multiple sources of data that can be used to examine, describe and explain comprehensively the various aspects of individuals, groups, a program, organization or events systematically. The data obtained will be analyzed in a qualitative analysis is conducted to understand and assemble the data that has been collected and arranged systematically, and then draw conclusions. Research results show that with the implementation of Corporate Social Responsibility through community development programs, the organization can be viewed from two sides. First as a for-profit agencies, business organizations are viewed as economic institutions. But on the other hand, business organizations are also viewed as a social institution for bearing the burden of responsibility to society. The second role, namely the economic and social responsibilities that generate profits for the company and form a good image of concrete gains for both parties.
Investigating the Inhibiting Factors in Speaking English Faced by Senior High School Students in Singaraja Suryani, Ita; Suarnajaya, Wayan; Pratiwi, Astiti
International Journal of Language Education Vol. 4, No. 1, 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.69 KB) | DOI: 10.26858/ijole.v4i2.10054

Abstract

This study had purposes of exploring the factors inhibiting the students in speaking English and knowing teachers perception toward the factors inhibiting the students in speaking English as a foreign language. It was done to overcome students problems in learning the target language ans solve students problems in learning to speak. Descriptive qualitative research was chosen as a research design in conducting this study. It also invloved students and teacher as the subjects of this study. This study proposed twelve factors inhibiting the students in speaking derived from two main factors such as affective and cognitive factor. Shyness, lack of motivation, self-confidence, self-esteem, feeling toward interlocutor, feeling toward topic, and self-concsiousness were the sub-factors under affective factor. Grammar, pronunciation, vocabulary, familiarity of the genre, and knowledge of the topic were considered as cognitive factor. The result of the study showed that the two main factors, affective and cognitive factors, appeared to inhibit the students in learning to speak English as a foreign language. All of the sub-factors categorized as affective factor had revealed to be the factors inhibiting the students in speaking. The result also found that grammar, pronunciation, and knowledge of vocabulary were the factors inhibiting the students in speaking. In addition, the students also got more influence from affective factor as the first main factor inhibiting the students in learning to speak English. The result also showed that the teacher had positively agreed that the inhibiting factors as mentioned earlier also inhibited the students in learning to speak English as a foreign language. In the end, the teacher should also consider the result of the research as the consideration in designing the activity in the process of learning to speak English as a foreign language which would help the students to overcome their speaking problems.
MENGGALI KEINDAHAN ALAM DAN KEARIFAN LOKAL SUKU BADUY (Studi Kasus Pada Acara Feature Dokumenter “Indonesia Bagus” di Stasiun Televisi NET.TV) Suryani, Ita
Musawa Jurnal Studi Gender dan Islam Vol. 13 No. 2 (2014)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2014.132.179-194

Abstract

Kearifan lokal suku Baduy terletak pada pandangan mereka terhadap alam semesta, kesederhanaan dan  toleransi terhadap lingkungan disekitarnya adalah ajaran utama suku Baduy. Suku Baduy sangat menjaga  ajaran tentang menjaga alam serta melestarikan, hal tersebut yang menciptakan masyarakat Baduy hidup berdampingan dengan alam secara harmonis. Seperti yang ditayangkan oleh stasiun televisi NET. pada program feature dokumenter “Indonesia Bagus” mengenai kearifan lokal suku Baduy. Metode yang digunakan dalam penelitian ini yaitu metode studi kasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakan untuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspek individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis. Kesimpulan menunjukkan bahwa suku Baduy tidak mengeksploitasi alam, mereka menggunakan seperlunya yang ada di alam dan disertai dengan pelestarian. Suku Baduy memiliki kepercayaan bahwa alam adalah salah satu titipan maha kuasa yang harus dijaga dan dilestarikan.
STRATEGI PUBLIC RELATIONS RUMAH SAKIT CINTA KASIH TZU CHI DALAM EMPLOYEE RELATIONS Suryani, Ita; Bakiyah, Horidatul; Indarsih, Mike; Efendi Dabukke, Rikardo
Jurnal Akrab Juara Vol 4 No 5 (2019)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research entitled "Public Relations Strategy Hospitals Charity Tzu Chi In Employee Relations". Ineffective employee relations as well as services that are less good at the hospital Charity Tzu Chi will result in failure which can result in a negative impact against the hospital itself. The above problems will be solve by making an activity that is build and educate employees in order to always be able to work better in serving the patients and can be more compact in each process in the works. This research uses the scientific research method of characteristics are rational, empirical and systematic way. where in it include observation, interviews and so forth that serves to complete the research well and true. The data obtained in the research results of the Tzu Chi kegitan Camp that is add to it insights participants, add to the cohesiveness of the participants as well as the Committee's activities. The participants also willing when employee relations activities as has been done will be done again, because the participants admitted to obtain the many benefits that can be done in the workplace and in the environment. Tzu Chi Camp activity can be arranged well done and has a wonderful benefit. It seens from the employee who more diligent, compact andappreciate with the others. They keep environment well and keeping health with the vegetarian.
Kampanye Komunikasi Viral Bu Tejo Sebagai Endorser Brand Produk Kacang Garuda Koro PT Garudafood Suryani, Ita; Sagiyanto, Asriyani
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8987

Abstract

Media sosial pada umumnya digunakan penguna internet (internet user) sebagai sarana menjalin komunikasi kepada pengguna lain dalam bentuk postingan atau konten – konten berbagi yang dibagikan oleh pemilik akun media sosial. Dalam perkembangannya media sosial bisa dimanfaatkan untuk beragam kepentingan, mulai menjalin pertemanan, kampanye program tertentu (pendidikan, sosial, agama, lingkungan, kesehatan, dan sebagainya), sampai promosi. Pemilihan media promosi dengan menggunakan endorser brand merupakan kriteria yang pas dengan karakteristik brand Kacang Garuda khususnya Kacang Garuda Koro. Brand Kacang Garuda Koro memanfaatkan viral Bu Tejo untuk kampanye komunikasi sebagai salah satu strategi untuk meningkatkan brand awareness dan brand engagement. Tujuan penelitian ini adalah ingin mengetahui bagaimana PT Garudafood  dengan memanfaatkan viralnya Bu Tejo sebagai media kampanye komunikasi dalam mempromosikan dan mengiklankan suatu produk baru serta membangun keterikatan dengan para konsumennya.. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa strategi brand awareness dan brand engagement yang dilakukan oleh Kacang Garuda menjadi bentuk komunikasi dan interaksi dua arah antara sebuah brand dengan konsumennya. Dengan terbangunnya brand awareness dan brand engagement, akan ada loyalitas yang tinggi pula dari pelanggan.
Strategi Komunikasi Humas Pemerintah Kota Tangerang Dalam Upaya Mempromosikan Destinasi Wisata Melalui Instagram (@humas_kota_tangerang) Sagiyanto, Asriyani; Suryani, Ita; Liliyana, Liliyana
Jurnal Komunikasi Vol 12, No 2 (2021): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i2.11834

Abstract

Dengan potensi wisata yang di miliki Kota Tangerang, maka Disbupar Kota Tangerang dan Humas Pemerintah Kota Tangerang memiliki strategi tersendiri dalam mempromosikan wisata yang terdapat di Kota Tangerang melalui instagram. Tujuan penelitian ini 1) Untuk mengetahui strategi komunikasi humas dalam upaya mempromosikan destinasi wisata melalui instagram. 2) Untuk mengetahui implementasi strategi komunikasi humas pemerintah Kota Tangerang dalam mempromosikan destinasi wisata melalui instagram. Metode yang digunakan penelitian ini yaitu penelitian deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan studi literatur. Analisis data menggunakan analisia iteraktif. Teknik keabsahan atau validitas dalam penelitian ini menggunakan triangulasi teknik. Hasil penelitian Humas kota tangerang menjadikan instagram sebagai salah satu media untuk menginplementasikan strategi komunikasi yang sudah direncaranakan. Dan dalam proses pembuatan konten di instagram destinasi wisata dikemas dengan baik secara visual dengan memilih tempat tujuan yang layak dikunjungi untuk menjadi objek foto dan video visual juga menambahkan voice over untuk memperjelas informasi yang ingin humas sampaikan dalam video tersebut agar menarik bagi yang melihatnya.
Co-Authors ASRIYANI SAGIYANTO, ASRIYANI Bakiyah, Horidatul Efendi Dabukke, Rikardo Liliyana, Liliyana Mike Indarsih, Mike Pratiwi, Astiti Suarnajaya, Wayan