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All Journal Kinesik JURNAL PUSTAKA KOMUNIKASI Acta Diurna: Jurnal Ilmu Komunikasi Warta LPM
Sri Pangestuti
Universitas Jenderal Soedirman
Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MENGANGKAT POTENSI LOKAL MELALUI HYPERLOCAL COMMUNICATION Itsna Hidayatul Khusna; Edi Santoso; Sri Pangestuti; Mite Setiansah; Wiwik Novianti; Tri Nugroho Adi
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2248

Abstract

Banyumas Regency is an area that has begun to develop village potency with its attention in village tourism. The problem is in the lack of community's role on promoting tourism potential. Hyperlocal communication is a technology that can help communities to introduce their potency. Hyperlocal communication can be found on social media, social networks us such as whatsapp, search engines, or websites. This study tries to explore the use of hyperlocal communication for the promotion of Taman Lazuardi, and to see community participation in developing the potential of their village. The purpose of this research is to find out what hyperlocal communication media is used by the manager of Taman Desa Lazuardi and how the role of the community on promoting the potential of their village. This study uses qualitative methods and descriptive data analysis. From the data obtained through interviews and focus group discussions (FGD), the researchers found: (1) the media used for promotion of the Taman Desa Lazuardi is Instagram, (2) the manager's strategy in utilizing Instagram is to create interesting content, and collaborate with content creators to promote Taman Desa Lazuardi, and (3) community role enhancement in promoting village potential.
ADOLESCENT REPRODUCTIVE HEALTH CAMPAIGN ON SOCIAL MEDIA Edi Santoso; Wiwik Novianti; Tri Nugroho Adi; Petrus Imam Prawoto Jati; Sri Pangestuti
KINESIK Vol. 9 No. 3 (2022): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i3.453

Abstract

Social media plays an important role in today's adolescent reproductive health campaigns. This media is the media most used by teenagers. Its interactive and attractive characteristics match the youth's soul. This article explores how reproductive health campaigns are carried out on social media, especially YouTube, Instagram, and TikTok. The main focus is (1) Who are the actors involved in the youth reproductive health campaign and (2) what is the message content of the campaign. The research was conducted using descriptive qualitative methods, with a pragmatic approach. The data was extracted using qualitative content analysis techniques, which were then analysed in a narrative manner. The research findings show that message producers are both individuals and institutions. Individual message creators consist of influencers and health practitioners. The institutions that take part are educational institutions, hospitals or health centres’, non-governmental organizations, the health community, and the BKKBN. The campaign messages take various forms, following the social media platforms. Most of the campaigns on YouTube are carried out by institutions that display long videos containing education and consultation on reproductive and sexuality issues, as well as coverage of related events. The campaign on Instagram is also dominated by the institute, with messages in the form of photos and short videos. While on TikTok, campaigns are mostly carried out by individuals or influencers, with more attractive messages. Messages in the form of short videos on TikTok have received wide attention from netizens, which is reflected in the large number of related video views. In TikTok, sensitive messages such as sex before marriage are conveyed.
Pengembangan Model Ketahanan Sosial Masyarakat terhadap Dampak Media Massa Melalui Pemberdayaan PKK sebagai Agen Media Literacy di Kabupaten Banyumas Mite Setiansah; Shinta Prastyanti; Sri Pangestuti
Jurnal Ilmu Komunikasi Acta Diurna Vol 9 No 2 (2013)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2013.9.2.8254

Abstract

The media exposure brought by many mass media today could not be stopped it again. Therefore media literacy education must be done soon. In the long term, media literacy education is hoped could realize social society tenacity particularly in facing social change caused by mass media. In the short term, media literacy education which is involved the member of PKK could realize media literacy society which is initiated by the smallest part of society, that is family. The research which is located in the District of Banyumas was done by using qualitative methods. The first year of research result shows that PKK cadre has had enough early knowledge about the kind of media with its positive and negative content although their knowledge is however limited on explicit content. Generally they also are as heavy viewer. Easily, availability, and informative content become the reason to access media. Most of PKK cadre in the District of Banyumas doing setting and monitoring as an effort to control the media impact particularly in their family. But they face a major problem which is limitation of information technology mastery and also the difference of taste and needs of their family.
Peningkatkan Kemampuan Promosi Online Taman Lazuardi Desa Susukan, Sumbang, Kabupaten Banyumas Melalui Pembuatan Video Nuryanti Nuryanti; Mite Setiansah; Dwi Pangastuti Marhaeni; Sri Pangestuti; Adinna Islah Perwita
Warta LPM WARTA LPM, Vol. 26, No. 2, April 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.443 KB) | DOI: 10.23917/warta.v26i2.1225

Abstract

Taman Lazuardi as one of the tourist destinations of Susukan Village, of course it requires promotion in order to attract tourists to come to Taman Lazuardi. Taman lazuardi promotion team has used several social media platforms as promotional tools, but the results are still not optimal. One of the reasons is the lack of skills to create interesting content. One of the content that according to the promotion team is not yet attractive is content in the form of promotional videos. Therefore, it is necessary to provide training in create videos for promotional purposes through social media which can ultimately attract tourists. The service implementation team in this case will cooperate with the Taman Lazuardi promotion team in Susukan Village, Susukan, Banyumas. The method used to overcome partner problems is to do some training sessions and accompaniment. The result of this activity was the creation of 7 promotional videos made by Susukan residents and uploaded to Taman Lazuardi's social media.
Co-Authors Adinna Islah Perwita Dwi Pangastuti Marhaeni Edi Santoso Itsna Hidayatul Khusna Mite Setiansah Mite Setiansah NURYANTI NURYANTI Petrus Imam Prawoto Jati shinta prastyanti tri nugroho adi Wiwik Novianti Wiwik Novianti