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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Computech & Bisnis (e-Journal) Jurnal Sosioteknologi MODUS-Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Manajemen IJBE (Integrated Journal of Business and Economics) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Mahendra Fakhri
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Sosioteknologi

 1 
CULINARY MSME CONSUMERS’ ATTITUDE TOWARD HALAL LABEL: ITS EFFECT ON PURCHASING DECISION Mahir Pradana; Budi Rustandi Kartawinata; Dyah Maharani; Mahendra Fakhri; Hiendra Kurniawan
Jurnal Sosioteknologi Vol. 20 No. 1 (2021): April
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2021.20.1.6

Abstract

This research is a study on halal consumer behavior, which consists of empirical results from various Micro, Small, and Medium Enterprises (MSME)s in Bandung, Indonesia. Data were collected from 161 muslim tourists who have experiences visiting Bandung, West Java, Indonesia, and consuming culinary products produced by MSMEs in the city. Simple linear regression method was applied to evaluate the relation between consumers’ attitude and purchase decisions. This research aims to provide deeper understanding on the effect of tourists’ attitude towards the halal label and purchase decision, seen from the perspective of muslim consumers who have experiences in consuming the food products by Micro, Small, and Medium Enterprises (MSME)s in Bandung, Indonesia. This study reveals that attitude towards halal label is an important factor affecting consumers’ halal food purchase decision.
ROLE OF LEADERSHIP AND CLAN CULTURE DURING PANDEMIC COVID-19: CAN IT CREATE LOYALTY? Mahendra Fakhri
Jurnal Sosioteknologi Vol. 21 No. 1 (2022): March 2022
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2022.21.1.3

Abstract

The research empirically tests how organizational culture and democratic leadership style affect Small Music Studio Business employee loyalty. The method used in this research is a quantitative method with descriptive and causal research objectives. The number of samples carried out for this study is the population of Small Music Studio Business employees in Bandung. The analysis technique used is multiple regression analysis and descriptive analysis. The research limitations are limited sample size and data collection related to the object, which is categorized as small and medium enterprises (SMEs). The results indicate that organizational clan culture and democratic leadership style positively and significantly impact employee loyalty, either partially or simultaneously. The linkage between organizational clan culture and democratic leadership style toward employee loyalty shows a 70 percent correlation, and the rest of the value, 30 percent are affected by any other factors.
Co-Authors Alini Gilang An Nisaa Intan Aznul Fazrin bin Abu Sujak Bryan Joriko S Milala Budi Rustandi Kartawinata Dameria Gita Olivia S Dyah Maharani Henrika Arda Ekaristi Hiendra Kurniawan Mahir Pradana Muhammad Chandra Muzaffar Alghifari Muhammad Rifqi Ghiffary Nining Ratnayu Nurafni Rubiyanti Puti Khairin Quinerita Stevani Aruan Quinerita Stevani Aruan, Quinerita Stevani Raina Cahya Tiyana Ratnayu, Nining Ratnayu, Nining Saragih, Romat Suci Octaviani Syarah Amalia