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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Rasid Siddik
Universitas Indo Global Mandiri
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ANALISIS PERGERAKAN INDEKS HARGA SAHAM GABUNGAN (IHSG) PADA ERA VUCA Endah Dewi Purnamasari; Try Wulandari; Rasid Siddik
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.989

Abstract

Disamping revolusi 4.0 saat ini kita juga menghadapi era VUCA. Era VUCA menciptakan kondisi bisnis yang tidak pasti dan menimbulkan kekhawatiran. Saham yang rentan dipengaruhi oleh isu atau peristiwa dapat membahayakan pasar saham dan mempengaruhi IHSG. Pergerakan IHSG menggambarkan perekonomian suatu negara. Perusahaan atau individu harus siap dalam menghadapi tantangan dan mempunyai solusi dari setiap elemen yang terkandung pada Era VUCA. Penelitian ini bertujuan untuk menganalisis pergerakan IHSG di Indonesia pada Era VUCA. Sumber data penelitian ini diperoleh dari www.idxchannel.com dan www.finance.yahoo.com berupa data pergerakan IHSG harian pada era VUCA yaitu pada saat gelombang pandemi covid-19 di Indonesia dengan kasus tertinggi. Teknik analisis data menggunakan deskriptif kuantitatif dan uji hipotesis. Hasil uji paired samlpe T-test pada gelombang 1 dan 3 diperoleh bahwa tingkat signifikansi lebih kecil dari 0,05 menyatakan bahwa adanya pergerakan IHSG. Namun pada gelombang 2 dengan nilai sign lebih besar dari 0,05 dinyatakan bahwa tidak adanya pergerakan IHSG.
OPTIMALISASI PENGEMBANGAN KEMASAN PRODUK UMKM KEMPLANG IKAN NAJWA DI DESA TALANG NANGKA KECAMATAN LEMBAK KABUPATEN MUARA ENIM Rasid Siddik; Ririn Nurmila Sari; Putri Afifah Khayrani; Lidia Heni Sulistiani; Meilin Veronica; Muhammad Bahrul Ulum; RM Rum Hendarmin
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 3 (2023): APTEKMAS Volume 6 Nomor 3 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i3.7357

Abstract

This devotional journal discusses efforts to improve the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village, Lembak District, Muara Enim Regency. MSMEs have an important role in the local and national economy, but often face obstacles in competing with large products. Therefore, packaging optimization is an important strategy in increasing the competitiveness of MSME products. This service involves several steps. First, a market survey is conducted to understand consumer preferences and needs. Competitor analysis was also carried out to identify the advantages and disadvantages of similar product packaging on the market. Furthermore, a consultation was carried out with the owner of the UMKM "Kemplang Ikan Najwa" to understand the vision and value of their product. Based on the results of analysis and consultation, packaging design improvements were made. Packaging design is improved to be more attractive and reflect product identity. Factors such as color, logo, product information and functional features are integrated into the new packaging design. It is hoped that the results of this optimal packaging development will increase consumer interest in MSME products "Kemplang Ikan Najwa". Attractive and functional packaging can help products be more easily recognized in the market, increase visual appeal, and drive increased selling points. In conclusion, this dedication succeeded in optimizing the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village. The use of packaging designs that are more attractive and in accordance with product identity is expected to help MSMEs achieve greater success in marketing their products.
Co-Authors Endah Dewi Purnamasari Lidia Heni Sulistiani Meilin Veronica Muhammad Bahrul Ulum Putri Afifah Khayrani Ririn Nurmila Sari RM Rum Hendarmin Try Wulandari