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All Journal Jurnal Bahasa Rupa Abdi Seni
Sri Utami
Institut Desain dan Bisnis Bali
Arts Humanities Social Sciences

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Kesenian Eco-print Hapazome pada Tekstil sebagai Antitesis Environmentally Unfriendly Textile Dyestuff Sri Utami; Igb Bayu Baruna Ariesta; Nyoman Ayu Permata Dewi
Abdi Seni Vol 13, No 2 (2022)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v13i2.4230

Abstract

Today’s fashion business is concerned about the environmentally unfriendly or ecologically unfavorable problem of textile industry waste. It is well recognized that dyes have hazardous effects on living organisms, and industrial textile waste in general can be in the form of effluents (liquid waste) including dye residual substances.  Because it contaminates the water, textile dye waste is particularly unfavorable to the environment. Based on this, researchers design a textile using the Hapazome dyeing technique, which is an eco-friendly method of dying. This method falls under the category of eco-printing or natural printing. Hapazome technical art is one of the Japanese art which means leaf-dye. By hitting the leaf’s top surface against a piece of fabric, researchers apply Hapazome technique which can create a copy of the leaf’s motif form on fabric.  The motifs designed by researchers in the creation of textiles were chosen from one of Balinese cultures, that is, Balinese script. The choice of Balinese script as the primary theme for creating textile designs attempts to demonstrate one of Balinese local identities. Thus, the nuances and characteristics of the local Balinese are built into the fabrics that researchers created. Using the approach of art creation, research is done on the art of eco-printing Hapazome on textiles as the antithesis of environmentally unfriendly textile dyestuff. The method of art creation is a way of systematically putting a work of art into real.
KONTEN VISUAL INSTAGRAM SEBAGAI UPAYA BRANDING DESA WISATA SAAT PANDEMI COVID-19: Studi Kasus pada Instagram Desa Kemiren, Desa Penglipuran dan Desa Waerebo Made Arini Hanindharputri; I Gusti Bagus Bayu Baruna Ariesta; Sri Utami
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1079

Abstract

The COVID-19 pandemic that has lasted since 2020 has had a major impact on the tourism sector. This uncertain situation has made various countries produce policies for traveling both at home and abroad. World tourism, including Indonesia, needs time to return to being able to generate visitors. Various efforts and strategies have been made to save Indonesian tourism. One of them is by doing branding including branding on tourist villages on social media, namely through presenting visual content on Instagram. The choice of tourist village in this study is because Indonesia has villages with natural, cultural and traditional potential, community communities to culinary diversity. The research method used is a qualitative descriptive method with case studies from several tourism village Instagram accounts that have potential and are analyzed based on branding variables. It was found that the selection of the right visual content such as showing the identity of the tourist village and testimonials became effective content for branding the tourist village. In addition, the consistency of visual elements is also an important factor in improving the image of a tourist village. This study aims to determine effective visual content in branding for tourist villages so that it is expected to revive the tourism sector and the creative economy in Indonesia since the Covid-19 pandemic.
Co-Authors Hanindharputri, Made Arini I Gusti Bagus Bayu Baruna Ariesta Igb Bayu Baruna Ariesta Nyoman Ayu Permata Dewi