Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Art Nouveau
Brian Harmanda, Brian
Unknown Affiliation
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENCIPTAAN MEDIA PROMOSI PURA MANGKUNEGARAN SOLO SEBAGAI UPAYA MENINGKATKAN MINAT KUNJUNGAN WISATAWAN MANCANEGARA Harmanda, Brian; Fianto, Achmad Yanu Alif; Budiardjo, Hardman
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: The purpose of creation of a media campaign Solo Mangkunegaran this is to preserve local cultural heritage. The study was conducted using qualitative research method is by conducting interviews, observation, documentation, and literature to obtain the data used to support conception. Data were analyzed using several stages, namely data reduction, data presentation, and conclusion. From the data analysis found some keywords that will be used to reach the intended target audience. After analyzing the data, found a concept or keyword of "The majesty of noble". Description of the concept of "the majesty of noble" is a grandeur of the noble values in Mangkunegaran. In this case how to maintain local cultural heritage that is Mangkunegaran Solo to be able to be promoted with the right strategy to the target audience. Results of the creation of the media campaign is expected to augment tourist arrivals in Mangkunegaran Solo Keywords: Design, Branding,Promotion Media, Pura Mangkunegaran Solo
Co-Authors Achmad Yanu Aliffianto Hardman Budiardjo, Hardman