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All Journal JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal)
Monika Sutarsa
Politeknik LP3I Kampus Tasikmalaya
Economics, Econometrics & Finance

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Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Kandang Kopi Tasikmalaya Monika Sutarsa; Arip Budiman; Yudi Kurniadi
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 8 No 1 (2022): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2022
Publisher : LPPM POLITEKNIK LP3I BANDUNG

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Abstract

This project aims to see the effect of price and service quality on consumer satisfaction. The independent variable used is a sample of the variables used is standard operating procedures. The population in this project is members or consumers who come more than twice to use with a total of 50 consumers. The data collection technique was carried out using a study questionnaire, while the data analysis technique was using SPSS. The results of this study conclude that price and service quality have a positive and significant effect on consumer satisfaction at Kandang Kopi
Co-Authors Arip Budiman Yudi Kurniadi