Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Gregorius Marcelino Agus
Universitas Ciputra Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Perceived Quality, Brand Loyalty, Price Fairness, Satisfaction Terhadap Repurchase Intention Pada UKM Bakery di Jawa Tengah Gregorius Marcelino Agus
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 2 (2022): April - Juni 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.2.5917

Abstract

The purpose of this study was to determine the effect of Perceived Quality, Brand Loyalty, Price Fairness, Customer Satisfaction Toward Repurchase Intention on SMEs CV. Mitra Pangan in Central Java. The data analysis tool used is multiple regression with SPSS software. Data were collected using a questionnaire distributed to 200 consumers of Cocola sweet bread which is a product of CV. Mitra Pangan. The results showed that Perceived Quality, Brand Loyalty, Price Fairness, Customer Satisfaction had a positive effect on Repurchase Intention.
Co-Authors